Content Spinning for Social Bots: Comment Spinner Tool

Today we want to look at a very special topic, precisely it is about content spinning. Content spinning, quite simply explained, deals with forming meaningful sentences from various variables. For example, we have a variable that looks simplified as follows:

  • {A|B|C}

The results:

  • A or
  • B or
  • C

From this variable we can generate different texts with a content spinning software, which appear to the reader again and again, because no text is like the other. Most advertising agencies use such tools to drive their search engine optimization. Content spinning is a hot topic, especially when it comes to SEO, i.e. the advancement of websites in search engine placement. But content spinning can also be used for social media marketing! Let us therefore take a direct look at best practice.

Social Media Bots and Comments

We have already reported about different social media software tools. Of course also via social media bots, e.g. Instazood and Combin, two programs with which you can assign automatic likes, follow other users, but also comment. The comments can be set in the social media bots. Our social media bot will then automatically go to thematically relevant profiles, e.g. if we are a fashion company, probably to people who are also interested in fashion. This can be set by #filter, as we have already described in the articles, and there the social media bot makes comments.

Why does a social media bot add comments to other profiles? Interaction is a very important feature for the ranking of individual profiles in social networks. The more often you interact and the more frequently other users interact with us, the more valuable the social media channel looks for the algorithm of the operators. Whether YouTube, Instagram, Facebook or Pinterest, who often gets clicked, rises to the top. So how do we get clicked often? How do we increase our range? The trick with a social media bot is very simple. By posting comments, users become aware of our social media account. They will answer what their friends may see and of course others who visit their social media channel and have not yet followed them. Different participants in a social network see our profile and the interaction we have with the user.

Use emoticons for more interaction

Emoticons are particularly suitable for expressing feelings quickly and easily, but also complex facts. However, emoticons are particularly well suited for simply transporting emotions! For example, we can post a smiling smiley under Photos, this smiling smiley usually fits in any case. However, there are also risks, e.g. one should be careful with hearts or kissing smileys. If you post a kissing smiley as a male fashion brand under a bodybuilder’s photo, for example, this can be misinterpreted. It would be even worse, for example, with children’s photos. Therefore, when choosing your comments, you have to be careful that they are so general that they do not offend anyone.

Spinning comments for more reach

Let’s now connect both worlds, add comments for more reach in social networking and spinning. In social media bots like Instazood, you can place a spun text in the text field under the Comments menu item. Our spun text ensures that new content is constantly being created. Here is a small, simplified example:

  • {This is|It is} {|going to be }{awesome|amazing}
    then…
  • {{This is|It is} {|going to be }|It{ will|} be{| pretty }}{awesome|amazing}
    then deeper…
  • {{This is|It is} {|going to be }|It{ will|’s gonna} be{| pretty{| interesting{,| and}} }}{awesome|amazing}{| {at the same time|{|{earn a lot of money|gain a lot of {|organic }traffic{| and rankings}} }every {day|minute|hour|week}}}
    and deeper…

We can now export our text or the social media bot exports it independently and then posts it under the media content of other people. Every single person gets a new text, unique and individual! Keep in mind that our example is even simpler, of course content spinning can be much more complex.

  • It is awesome
  • This is going to be amazing
  • or… It’s gonna be pretty interesting and awesome

In the next step, we add individual smileys to our spinning so that our comment output is even more individual. The result looks like this:

  • So awesome 😄
  • Really amazing 😃 girl

This way you can avoid sending the same comment or emoji all the time. This makes it look much more organic, i.e. more humane, for users.

Why are some social media agencies spinning comments?

In principle, the use of social media bots always carries the risk of being warned or punished by social network operators. After all, as a platform operator you want the users to be real, because you live from the advertising revenues of your customers. However, if most interaction on social networks is done by computer programs, the advertising prices are no longer so high. The higher the interaction rate of computer software programs, the less advertising space is worth, so simple is the bill. Therefore, social networks strive to prevent interactions through software programs and to keep the platform organic, as just described, human. Anyone who uses a social media bot goes as you run the risk of being punished.

Social media operators use algorithms to determine such conspicuous behavior. For example, if a person who has been doing maybe only ten likes per week for two years suddenly delivers 100 likes per hour over a long period of time and without a break, this is noticeable. The same applies to comments. For example, if the default setting in a social media bot is “like it” and your company posts this comment under 1,000 photos every day, it is noticeable. By modifying the comments with content spinning tools, the comments are more diverse and individual and therefore more humane. This reduces the risk of being punished by social media bots.

Berlin: Social Media Marketing Workshop in front of 150 people – WOW!

Social Media Lectures and training in Berlin we often and gladly hold, but this time it was something special! With a Swiss division of over 150 people, it was all about social media marketing and influencer marketing for over 8 hours. Our decisive goal in the training was to show the young people how they can shine with social media marketing in your company. Because, whether you believe it or not, even after more than 10 years of social media marketing on Facebook and YouTube, there are still many companies and businesses that still do not actively market online. This is why more and more large and medium-sized companies are looking within their own ranks for suitable specialists for the social networks. The further training of new talents interested in social media marketing is a good investment in the future for many companies. Social media marketing is not only an excellent way to implement aspects of public relations and image building, but also to achieve direct sales. That was exactly what our new workshop in Berlin was all about!

Work Shop in Berlin with 150 people, how does it work?

Most companies plan such trainings only for their own employees, these workshops are often staffed with three, four or five people, who can be introduced to the advantages of social media marketing over several hours, but also the methods and the strategy how to achieve these successes. Transferring this concept to a division of 150 people is a challenge. Today we want to give a small insight into the organization of such larger workshops in social media marketing.

Our location is not far from Alexanderplatz, in the direction of Prenzlauer Berg you come directly to the hotel and conference venue Leonardo Royal. Here, in ballroom 3, the participants gathered already in the morning, on time at 8 o’clock it started. Our concept was not to respond to all 150 people but to divide the participants into two larger groups. Group 1 deals in the morning with the topics of social media marketing in the form of a lecture but also in a two-hour group work as well as a pitch, very real at the agency Welt. Let’s take a look at the details of the workshop.

Group training, pitch and presentations in the workshop

As already described, we divided the large number of 150 participants into two groups of 75 participants each. Each group will receive an intensive workshop lasting three and a half hours. This begins with a one-hour presentation on the topic of success in social media marketing, growth figures, but also user numbers and current statistics. These give young social media managers a good insight into the current risks and opportunities that arise with the topic of online marketing and social media. Because of course you have to be honest and not only consider the best success scenario but also the sausage case. All this is part of the work of a good social media manager. In addition to these strategic insights, there are also insights into the Employment Agency. We show how successful content planning is done so that social media channels can be played daily with new content. These are not published live but planned in advance by social media software. In the next step we will deal with one of the new aspects of online marketing, Influencer Marketing.

Influencer Marketing and Strategies for Successful Social Media Management

In addition to the classic and regular, daily postings, the main focus of marketing is always to stay on the ball. The world of social networks is developing extremely fast, quite different from classical marketing, as well as print posters or TV advertising. Social networks emerge, but they also disappear, while on Facebook you could still shine with organic reach a year ago, nowadays reach is only possible through paid advertising. All these shifts must of course be taken into account by the Social Media Manager when it comes to new concepts and strategies. Bloggers in particular must also come into focus, because they are the new reach carriers of the social media. Today, young people aged 16 or 18 reach 100,000 people, in some cases even millions. This reach, compared to established media such as print magazines, which only reach 100,000 people with the highest effort and editorial work as well as journalists. Bloggers achieve the same result with a workload of 0.01%. Of course, bloggers are also becoming more and more aware of their value and influence, which is why social media managers need to prove their skills in negotiations, planning and strategy for such influencer campaigns on YouTube, Instagram or Facebook. In our workshop we deal with all these aspects and show with best practice examples how marketing methods can work and lead to success, for products as well as brands.

Group work, planning of social media campaign

During the group work phase, the participants work in smaller teams on the concrete development of a social media concept for a client that also exists in reality. We often give our participants current projects so that they have a real Best Practice Example for the exercise and not just a fictitious case. In one hour the participants have time to set up their basic planning. A detailed case study, which we will present to you in a short 15-minute presentation shortly before the group work, will help you. On the basis of this case study you can orientate yourself very well and set up your own planning. All in all, the short presentation of the different groups consists of a 3 to 4 page slide. These first address the customer and the USP (unique selling proposition) the product, i.e. the special characteristics that make the product unique and distinguish it from the competition. In the second slide we already deal with the daily content, the daily work of a social media manager. Slide 3 then deals with the conception of a video for YouTube in cooperation with an influencer. Here the storyboard is worked out, i.e. the history of the video but also the influencer selection is compiled on the basis of quality evaluation and calculation.

Presentation phase for the groups, presentation of the strategy

In the presentation phase we give the participants a special kick. Like in the real world, customers often don’t have much time. Therefore, the film should be short and the pitch, i.e. the presentation of the concept, should take place within three minutes. So the different teams compete against each other. The trick is that each brand is presented by two teams. This is a competitive situation, but you can also see in direct comparison what the other group has thought. The other participants can also follow live how the individual concepts were set up and think for themselves.

Evaluation of the presentation and the social media concept by experts

Our speaker as social media expert gives a short evaluation of the overall performance after each individual presentation. Here individual critical points are discussed and taken apart in the entire group, so each individual group can improve and also their presentation. The expert’s assessment also helps to consolidate the participants’ own knowledge. Due to the fast pitch situation, in which each group has only three minutes time, the head is very challenged! You can see different models and different ideas within a very short time. Due to the constant repetition and the focused work, the contents of our advanced training remain with the participants and they can apply their knowledge already on the next day practically in the enterprise.

The practical work in particular plays a very special role in our workshops and further training courses. If you want to learn to be a social media manager, you have to have a high degree of creativity that cannot be learned through theoretical knowledge. Practical work and comparisons as well as the reputation of competitors but also other industries, bloggers or magazines helps your own creativity. Therefore we try to promote thought processes and give impulses through concentrated work, from the beginning and success of social media marketing to practical work in the groups.

The big final presentation, future in social media marketing

To mark the end of the big job, there will be a big final presentation in which we will once again discuss the future of social media marketing. In particular the high growth figures, which do not only result in Germany, every year half a million new users, who register in social media, also world-wide the new registrations are so outstanding that for years not only in the registration numbers registers itself but also in the conversions by Social Media marketing are reached. All these links show that the investment in the further education and training of employees in social media marketing pays off. Berlin companies in particular take care that new concepts are quickly adopted for their own brand or startup due to the large internationality of the city. It doesn’t matter whether you are a start-up or a medium-sized company, the orientation towards new marketing methods is always part of the company philosophy here in Berlin. But other cities are also following suit and focusing more and more on social media marketing, not only in the area of private customers, B2C, but also in the key account business, B2B.

Summary: Social media workshop day

Here once again summarized our procedure:

  1. Group training, pitch and presentations in the workshop
  2. Influencer marketing and strategies for successful social media management
  3. Group work, planning of social media campaign
  4. Presentation phase for the groups, presentation of the strategy
  5. The big final presentation, future in social media marketing

Social Media Agency Berlin

Are you looking for an agency for your Berlin company? Our social media experts will show you the way to your first social media concept or new concepts for existing social media channels. Success in social networks can be planned, motivated and committed employees, creativity and a sense for customers and communication are important. Because social media marketing is extremely close to the customer, unlike traditional marketing. Customers can also give direct feedback, because they are just as close to them! From the famous shitstorm to the 1 star rating, your employees must be able to deal with every situation. We talk together about the biggest challenges for your Social Media Manager, strategies and possibilities but also contents and know-how, from years of experience. We are looking forward to your call.

Criticism of Influencer Marketing: Disadvantages of Hypes – WDR (German TV)

Young bloggers and influencers today reach 10,000 fans, some 100,000 and some millions. If I’m allowed to cite one of the classic movies, Spiderman’s uncle said the moment he died, “out of great power, comes with great responsibility.” How is it in influencer marketing?

Change of topic, today a new “sugar law” was adopted in the UK, which taxed products with high sugar content additionally. As a social media expert, WDR wanted to ask us about this sensitive issue for the current hour this evening at 18:45. Soft drink manufacturers are increasingly relying on the marketing strategy influencers. Influencers reach young target groups, very precisely and very specifically, with a high degree of commitment. Especially on YouTube, videos are consumed not just for a few seconds, but intensively over several minutes.

  1. Youtube home pages algorithm and subconscious advertising
  2. How does the YouTube algorithm work?
  3. Differentiation: How easily is advertising for young people recognizable?
  4. This is how sugar gets healthy through marketing messages
  5. Difference between classic advertising and influencer marketing
  6. Advantages and disadvantages in influencer marketing

Youtube home pages algorithm and subconscious advertising

In the algorithm of YouTube, recommendations for us appear on the start page, whether they were shot privately out of the living room or produced commercially, that is to say in the real sense of advertising are not immediately apparent to us. More and more large companies and companies use this direct contact, the immediate recommendation, to convince young target groups of their product and to make new brands fans for the coming decades. Then we take a critical look! If you want to see the full article on Influencer Marketing and influencing target groups, you can find it here in the WDR (German TV) media library (from tomorrow).

How does the YouTube homepage work? How does the YouTube algorithm work?

Each time you visit the YouTube homepage, you’ll see videos that you’re probably interested in. The YouTube algorithm responds in particular to which video titles we choose and which video lengths. Here are the videos filtered. This gives me z.b. in the interest of “football” videos from the field of football. Especially from channels, which I already follow as a user anyway, I get permanent recommendations. This ensures that YouTube can always access material that I like. The disadvantage of this is that discovering new video footage is very difficult, because the material that we see is always what I want to see.

Differentiation: How easily is advertising for young people recognizable?

At first glance, advertising on YouTube is difficult to see. As in all influencer marketing campaigns, personal character plays an important role in blogger videos. The secret of success: Authentic, honest postings submitted by private individuals. A commercial aspect, (should) not be recognized.

When large companies and corporations book bloggers for their marketing campaigns, fans will see a video of their favorite blogger, not a commercial, but an authentic clip. As we get older, we learn the differentiation between advertising and authentic content. Especially for a young target group, however, a separation between authentic content and commercialized advertising is difficult to recognize. Especially through skilful marketing methods of older people who use the knowledge of their own youth to reach today’s youth.

Active Responsibility also plays a role in advertising

In particular, when it comes to advertising in young target groups, that is the address of young people, sometimes even children, everyone is required to take special care in their own work. Which contents are taught and which values? All these questions I have to ask any media maker, self-critical in his work. The very idea of ​​maximizing profits should not be in the focus when advertising with young people. Especially when marketing products, care must be taken that the protection of this particular target group is always maintained. Critical is therefore to be considered if wrong incentives are set.

This is how sugar becomes healthy through marketing messages

Targeted marketing messages in advertising are by no means new and a true classic in advertising. Already 10 or 20 years ago there was criticism z.b. to a fruit yoghurt for children. We suggest “healthy fruits, delicious fruits and vitamins”. In the end, however, the content consists of quark, dyes and above all: sugar.

  • In what way should one promote (positive) for such, particularly sugary product?
  • How healthy is a commercial appearance for such a product?

All of these questions have been asked by creative people many years ago.

Difference between classic advertising and influencer marketing

The difference between classic advertising and influencer marketing: Back then, advertising was labeled as what it is, advertising. In influencer marketing and product placement in videos, such a differentiation is no longer given. If the Youtube homepage recommends us this clip, or if it just starts in the video after being seen, the user’s influence is low. However, we perceive ourselves as authentically pre-given video that probably fits our interests. Exactly here is the sticking point, advertising is no longer recognizable as such. This results in a discourse that we should lead as a media maker. The WDR has done some of today’s critical reporting on the new sugar law in the UK and how do influencer marketing campaigns of large soft drink corporations collide with the aspirations that young people live healthily (and that we teach them this lifestyle) ?

Influencer marketing in the future: criticism persists

Influencer marketing had not reached zenith by a long shot, and criticism of strategies and methods will increase in the future. Even bloggers and influencers will eventually have to face the responsibility. They are still young, but at some point they will not be 18 or 19 years old and will themselves recognize and accept their social responsibility. This will create a new generation that will lead the discourse with future influencers. How this controversial topic will develop, we will of course accompany you in detail as a social media agency.

Advantages and disadvantages in influencer marketing

There are several pros and cons that are emerging in Influencer Marketing. Basically, as a social media agency, we always talk about reach. For campaigns, specific reach and demographics are posted. For the right bloggers are sought. The current possibility of having “everyone” become a station has given rise to various stations: in the past there were few media houses, today there are countless stations all over the world, in every country and in every city. They influence people with their content, which was initially produced privately and increasingly commercialized. This results in not only opportunities but also risks, as described in the WDR contribution.

Advantages of Influencer Marketing

In particular, the direct approach of target groups and the high level of commitment within this process are worth a lot. While classic advertising is shown incidentally, on posters or distracting between films, this speech is very personal and direct. Referral marketing plays a big value here.

  • Great trust between influencer and follower
  • Reach exceeds classic advertising
  • Followers are multipliers at the same time
  • Direct and immediate feedback

Disadvantages of Influencer Marketing

As mentioned at the beginning of the article, great power also gives rise to a great responsibility. Large magazines like Vogue reach as a fashion magazine in Germany 126,000 people with each edition. 100,000 people, some of them are 15 or 16 year old kids. In doing so, you exert almost the same influence as an established media magazine, with a large journalistic or editorial team in the background. This imbalance not only creates opportunities, but also risks for target groups and consumers.

Bad campaigns without “attention to detail” take influencers and company reputation
Risk booking the wrong reach and overlapping bloggers (same reach, duplicate spend)
Advertising on Youtube is expensive

Youtube User Worldwide

Top 49 Cities of the World

Recently 1.481.840 people in New York (USA) are users of Youtube! Around 674.179 poeple in Los Angeles and 1.525.269 in London. How many Youtube useres does your city have?

City User
Shanghai 4.210.128
Beijing 3.734.422
Istanbul 2.434.247
Tokyo 2.345.509
Moscow 2.117.074
Seoul 1.769.946
London 1.525.269
New York 1.481.840
Rio de Janeiro 1.116.009
Singapore 960.682
Los Angeles 674.179
Cape Town 649.137
Yokohama 646.732
Berlin 610.501
Madrid 556.665
Rome 499.383
Dubai 497.361
Toronto 474.105
Taipei 469.488
Chicago 467.861
Paris 386.984
Montreal 286.299
Barcelona 278.494
Philadelphia 272.127
Kyoto 255.934
Munich 251.735
Milan 236.032
Dallas 228.746
Cologne 183.515

Other articles and tips on the topic: Influencer Marketing

More about Influencer Marketing can be found here:

Youtube Marketing: Strategy of an Agency | Social Media Insights!

Youtube marketing video is today the source of information for all audiences. Youtube is the central medium away from the TV. Through targeted, organic reach building you can not only strengthen the brand’s own presence but also attract new fans and thus potential customers for your products! Especially bloggers and influencers have conquered Youtube. But let’s start at the beginning: How do you plan the successful launch for your own Youtube Channel?

Let’s take a look at our Youtube Agency. Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are increasingly entering Youtube. Scattering losses are low and the target group can directly access further information (shop, newsletter, etc.). But how do you start with Youtube? How often do you post? How do you produce content for Youtube? How do you get in contact with bloggers and agencies? We take a look at Youtube from A-Z: How to Build an Youtube Channel!

Interested in an Youtube Workshop with Social Media One? Our Youtube expert comes into your company so that your employees get know-how directly on site. With a training for your employees, you can keep know-how in your own company and always respond flexibly to events. In stories, postings or even live stories. Click here for more information on our Youtube Workshop.

Youtube channel build: agency strategy

The Company

Definition, Audience and Destination Definition for Youtube

At the start of the training, we talk about knowledge, experience and your previous brand strategy.

  • Company
  • Network analysis
  • target
  • Target definition
  • Matrix – Company / Network / Target group
  • Social media manager (capacities)
  • Definition for SM

Youtube

Network, App and Statistics for Business

In the second part we take a basic look at Youtube. Depending on previous knowledge of the social media manager, this point in the training is more or less intensive.

  • Network
  • Target
  • User Interface
  • Statistics
  • Videos
  • Post

Market and Competition

Competition Analysis and Best Practice

What are other industries doing and what are your direct competitors doing? After the check you know the success factors.

  • Commerce / E-Commerce
  • Campaigns best practice marketing
  • Campaigns best practice in your industry
  • Competitive analysis

Audience

Combine Audience and Enterprise Analysis

Who buys our products? Who cares about our services? We take a close look at your target audience and potential new target audience.

  • target group analysis
  • Matrix – Who are we / who are you?
  • Conclusion
  • Content Objective

Content

Content Marketing for Youtube: That’s how it works

Content marketing is not a hype! In search engines good content is the A & O but also in social media marketing.

  • Content that works
  • Value
  • Matrix content
  • Analyze media content / partners
  • Analyze Media Content Internally
  • Matrix Media
  • Make Media
  • Content Planning
  • Forecasting

Content Production

What Media Content can we provide for Youtube?

  • Technical possibilities
  • Financial Opportunities
  • Human resources
  • Team Integration

Then it’s about value added for users:

  • Include users
  • Value
  • SEO as a subject scout
  • Contests

Then we’ll see how existing media can be linked to our Youtube Youtube network:

  • Crossmedia and campaign
  • POS / Social link
  • Own Ideas
  • Link Online Shop / Social
  • Linking Influencer / Social

Software

Social Media Manager Tools

Btw. For a complete list of tools, see: Social Media Software Recommendation.

  • Software overview and tool options
  • Content Advance Planning
  • Crossmedia content planning
  • Automatic Likes
  • Social Bot

Advertising

Ads are on Youtube

How do you actually advertise products and services on Youtube?

  • The Basics
  • Account
  • User Interface Power Editor
  • Campaign creation
  • Campaign Settings
  • Split Testing
  • Evaluation

Measuring success:

Ads and Tracking for Online Shop

Especially the success measurement is very important for companies and shops. But what options do we have to track the completion and sales on Youtube?

  • Pixel creation
  • Pixel Integration
  • Campaign Vote
  • Costs
  • Estimate

The detailed planning and strategy for the Youtube Afubau comes right after the workshop!


Youtube Workshop

Depending on the knowledge of the social media managers, a workshop goes up to 8 units. Absolutes Basics is the 1 unit, the brainstorming. Creative input, experience and best practice for your successful start on Youtube. In particular, we are concerned with the definition of all relevant parts of the market (competition, target audience, products, etc.) in connection with media (photos, videos, etc. / foreign material, in-house production, etc.) to a story. Who are we!

Youtube Basic Training for Employees and Social Media Managers

Workshop topic: Creative Session + System for Youtube

Workshop / Brainstorming: 2 x 2h

Number of persons: 3-20 persons

Result:

  • Strategy Development
  • Know How

Youtube Advanced Workshop for Employees and Social Media Manager

Workshop topic: Creative Session + System for Youtube + Insights

Workshop / Brainstorming: 1 x 2h

Number of persons: max. 3 persons

Result:

  • Strategy Development
  • Content Model
  • Know How
  • Advertising or Blogger / Influencer Relations

Contact & Social Media Expert

Interested in a further education of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!


Building Youtube Channel: The Strategy for Social Media Managers

In the following we want to briefly give a deeper insight into the training. Every workshop is individual – just like your company, your products and your employees. Our social media expert focuses on the most important work steps and makes your employees fit for social media making!

Definition, Audience and Destination Definition for Youtube

Our starting point: Who are you? Already the big sticking point. People love the brand or use the brand. Cf. from the food industry:

Are you already in the public eye or is it a start up? The reactions of the users are different. Why is that? We take a look at psychological aspects of the target group.

Network Analysis

  • Online Shop
  • Social Network Presence
  • B2B Marketing
  • B2C Marketing
  • POS Marketing

Define target group

  • Your customers
  • New customers in SM

Goal Definition and Benefits

Keyfacts – what do we want to achieve?

  • Brand presence
  • Brand fans
  • New customers

Matrix – Company / Network / Target Group

  • Summary of all findings

Social Media Manager in the Enterprise

  • Previous knowledge in SM
  • Experience in Software
  • Image editing in software

Marketing Message Definition (Core Message)

  • There are many products that …
    but we are the only ones …
  • There are studies that … / we want to convince, so we bring witnesses – why does XY work?
    integration of Advocates / Bloggers / Customers

Youtube: The Network

Network Properties

  • What makes Youtube / Synergies with your own values ​
  • Joie de vivre, self-affirmation, inspiration, etc.

Audience on Youtube

  • Who can we achieve with ours?

App and Desktop Interface

  • What do I need to know?

Statistics and Evaluation

  • How do I read statistics

Post

  • What makes a post?

Market and Competition

Commerce / E-Commerce

  • Products that work

Campaigns Best Practice Marketing

  • Topics that work

Campaigns Best Practice Food

  • Content that works

Competitive Analysis

  • Brands that work

Target audience

Audience Analysis

  • Demographics

Matrix – Who are we / who are you?

  • Combination of your company and Youtube

Conclusion

  • Combination of all knowledge

Content Objective

  • Which goals do we derive?
    Which values ​​do we derive?
  • What content is required / can we deliver?
  • How often do we send messages?
  • How do we organize SM everyday life?
  • How do we organize media production / third-party content?
  • How extensive is space / time and area for production?

Content and Content

Content that works

  • Insights from competition and competition

Value

  • More than ‘just’ standard
  • What are the problems of our followers?
  • What needs do you have?
  • Which topics can we serve apart from ours?

Matrix Contents

  • What can we deliver?
  • Analyze media content PR / Partner
  • Analyze media content internally

Matrix media self – production

  • Link to House / PR / Partner

Create media with Camera and Photoshop

  • Photos and collages / equal to “Content Production”

Content Planning for Youtube

  • Excel spreadsheet
  • Cross media
  • Advance planning of postings

Content Production

Depending on the need for self-production of video and photo material

  • Photography
  • Planning
  • Equipment
  • Background
  • Decoration
  • Accessories

If you do not want to produce your own postings, we can help you as an agency with our photo and video production.

Team Integration of Employees

  • Fair
  • Sale
  • Stories

Include User

Generate added value for fans

  • Polls
  • Training
  • POS
  • Trade show / Preview and review
  • Quicktipps for everyday life
  • Tips from the expert
  • Customer tips

SEO as Themes and Trend Scout

  • Trends
  • Current topics
  • Evergreens

Competitions +

  • User in stories

Crossmedia and Campaign

POS / Social link

  • Best practice
  • Own ideas
  • Packages

Linking online shop / Social

  • Best practice
  • Own ideas
  • Packages

Linking influencer / Social

  • Best practice
  • Own ideas
  • Packages

Software tools for Social Media Manager

Advance planning of postings

  • Using Hootsuite

Contact & Social Media Expert

Interested in a further education workshop of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Click here for the detailed information on our Youtube Workshop.

9 Social Media Marketing Tools: Software for Facebook, Youtube, Instagram & Co.

Today we want to introduce you the best and new social media software tools. Social media marketing has changed the world of advertising agencies and of all companies extremely and sustainably through the new structures of communication. Not only the communication processes Read more

Influencer – Social Media Marketing Success for Businesses

Influencers are more important than ever in New York, Los Angeles and San Francisco. Influences are nothing new in themselves. There have been many public figures who have played a special role as opinion leaders. Athletes, actors, models or even a lot of bloggers. A guarantee Read more

Sales and sales promotion through Social Media Marketing + Best Practice figures

Sales promotion through social media marketing – Sometimes it can be so simple. Digital transformation is a buzzword for many. This is really only about bringing the sales prospect from the mailbox into a new, digital form. How about social media marketing? Whether Facebook Read more

Self-Branding Instead of Expensive Advertising – Generate Yourself Success Through Video Marketing

After a few days ago we talked about the agreement between Youtube and the GEMA, we will now take a look at the new possibilities that arise for you as a company in the largest video portal of the world. For now, there are millions more views on music videos. The perfect moment for ads? Are there alternatives to expensive advertising?
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Video Tutorials! Hilfe für Facebook, Youtube, Instagram, Pinterest & mehr

Free video tutorials on social media marketing? There is not any? There is! After our last lecture in Berlin, we caught up with the Youtube camera and are now producing small videos, which enable you online marketing or more targeted social media marketing
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Youtube & Gema agree – Music video streaming in Germany

 

YouTube and the GEMA agree – who would have thought? After years of legal disputes about the right to use music and the royalties of artists and authors, today there was finally an agreement between the largest video streaming portal YouTube (company of Google) and the GEMA in respect Read more