Influencer Marketing Strategies – Speaker Lecture @ ISM

What makes Influencer Marketing so special? In my last Influencer Marketing presentation for this year, we once again focused on the methods and strategies that social media managers need today. As a speaker this was my second appearance at the International School of Management. Here young students learn how media and marketing work. In the […]

Content Spinning for Social Bots: Comment Spinner Tool

Today we want to look at a very special topic, precisely it is about content spinning. Content spinning, quite simply explained, deals with forming meaningful sentences from various variables. For example, we have a variable that looks simplified as follows: {A|B|C} The results: A or B or C From this variable we can generate different […]

Berlin: Social Media Marketing Workshop in front of 150 people – WOW!

Social Media Lectures and training in Berlin we often and gladly hold, but this time it was something special! With a Swiss division of over 150 people, it was all about social media marketing and influencer marketing for over 8 hours. Our decisive goal in the training was to show the young people how they […]

Criticism of Influencer Marketing: Disadvantages of Hypes – WDR (German TV)

Young bloggers and influencers today reach 10,000 fans, some 100,000 and some millions. If I’m allowed to cite one of the classic movies, Spiderman’s uncle said the moment he died, “out of great power, comes with great responsibility.” How is it in influencer marketing? Change of topic, today a new “sugar law” was adopted in […]

Youtube Marketing: Strategy of an Agency | Social Media Insights!

YouTube marketing – video form nowadays the source of information for all target groups. Youtube is the central medium apart from TV. Through targeted, organic reach building, you can not only strengthen the brand’s own presence but also win new fans and potential customers for your products! Especially bloggers and influencers have conquered Youtube. But […]

9 Social Media Marketing Tools: Software for Facebook, Youtube, Instagram & Co.

Today we want to introduce you the best and new social media software tools. Social media marketing has changed the world of advertising agencies and of all companies extremely and sustainably through the new structures of communication. Not only the communication processes

Influencer – Social Media Marketing Success for Businesses

Influencers are more important than ever in New York, Los Angeles and San Francisco. Influences are nothing new in themselves. There have been many public figures who have played a special role as opinion leaders. Athletes, actors, models or even a lot of bloggers. A guarantee

Sales and sales promotion through Social Media Marketing + Best Practice figures

Sales promotion through social media marketing – Sometimes it can be so simple. Digital transformation is a buzzword for many. This is really only about bringing the sales prospect from the mailbox into a new, digital form. How about social media marketing? Whether Facebook

Self-Branding Instead of Expensive Advertising – Generate Yourself Success Through Video Marketing

After a few days ago we talked about the agreement between Youtube and the GEMA, we will now take a look at the new possibilities that arise for you as a company in the largest video portal of the world. For now, there are millions more views on music videos. The perfect moment for ads? […]

Video Tutorials! Hilfe für Facebook, Youtube, Instagram, Pinterest & mehr

Free video tutorials on social media marketing? There is not any? There is! After our last lecture in Berlin, we caught up with the Youtube camera and are now producing small videos, which enable you online marketing or more targeted social media marketing