Target groups on Facebook – location, age, prospects

Today, advertising campaigns can be controlled so precisely on almost all social media channels that users can be reached more specifically than ever before. Facebook, the largest social network in the world, with well over a billion active users, has so far been the most refined way to launch campaigns. The concept or principle behind […]

Bloggers are made with WordPress – 9 Steps for Fashion Blogger & Co.

Blogging is increasingly exciting: for people, for companies, for people in public life – or those who want to become one. I often give workshops for my own fashion and fashion bloggers in the network. A very up-to-date one on the basics is here, slim & elegantly summarized in 9 steps. After that you’ll know […]

Aperture, shutter speed, ISO value – the art of photography

Learning to take pictures – With a few tricks anyone can take great pictures, whether portraits of family members or for the perfect holiday memory. Here are a few Bascis from Photoblog Hamburg who will help you! Each setting has effects on the other, but this guide will help you get the perfect shot. Basics […]

15+ WordPress plugins! Free for better content, SEO, Spam & Co.

40 million websites are based on WordPress. WordPress plugins are indispensable for webmasters, bloggers, self-employed and companies. In the following article I will introduce you to the ten best free plugins you should use when you start your own media project on the Internet. The list is specifically designed for small businesses, self-employed and bloggers. […]

Install WordPress yourself – That’s how it works! Filezilla, SQL and setup

The question often arises: Can I install WordPress myself? Yes, with three simple, free software tools for FTP transfer (local disk to server/webspace), Notepad++ to edit the wp-config.php and PhpMyAdmin for your WordPress databases. But let’s just go ahead and step by step. Summary: All steps of the installation How to install your content management […]

Content Marketing: 7 steps to success – strategy, SEO, content generation

Content marketing practice of our online marketing agency: During the last weeks we received more and more requests for “Content Marketing”. It seems to be a hot topic, which many agencies jump on to tie up expensive packages. After my interview, this week in Cologne, I also wanted to do some “content” for you! Because, […]

Youtube SEO: 3 steps for better rankings in the search engine

Youtube SEO will come! Would you have thought that with the social network Youtube, which is actually meant to be a video portal, you could effectively use search engine optimization for your corporate site or e-commerce? The simple and straightforward answer we can give you is: Yes. Of course we cannot explain all the details […]

WooCommerce – Set product variants: Variable products, categories & Co.

Last week I already explained the basics of WordPress and WooCommerce in combination. With it you can easily and uncomplicatedly set up your own online shop. Part 2: Product management & variations. WooCommerce – Variable products We’ve also taken a look at the dashboard > WooCommerce and made a few settings regarding countries, languages, tax […]

Online shop with WooCommerce – Set up the system, set up payment & get started

As a rule, I tend to deal with e-commerce on the margins. Mostly it is projects in which I deal with media around e-commerce, from brochure design to website. Currently I am also working on a new project myself. Since I was looking for tips and found mainly English instructions, I thought a German, simple […]

Content Management / CMS- The Top 5 from WordPress to Typo3 and Cantao

Content management for companies (i.e. for websites and online shops) deals with all activities, processes and tools around clean data management. This is not only about texts, i.e. content, but also about the media management of graphics, videos or directories. Often companies start with little content, a homepage, some information about the company or agency, […]