You want to use Facebook Ads? Then there is a central tool: The Facebook pixel. The Facebook Pixel helps you to optimally use your social ad budget. Here we have summarized everything you need to know about Facebook Pixel. Conversion Campaigns’, ‘Custom Audiences’ from your shop, ‘Dynamic Ads’? You can only do all this if […]
Find the right influencer quickly and easily with a tool for Instagram? That works! Especially the search for cities and conurbations is important for Influencer Marketing. This is where the buyers, who daily flow into the shops of the inner city and the suburbs, focus their attention. That’s why many are looking for an Influencer […]
Social Media Statistics: Current users & user numbers – Which factors and numbers are the basis for social media marketing? Between all the hundreds or even thousands of factors to consider, from different regions, cities, countries to different age groups to different interests people can have. We’d like to take you away for a few […]
Satellite Project – Tip! Have you ever heard of a “satellite project”? In online marketing, a satellite project is a second website, a second blog or a second social media account that generates additional reach. Satellite projects for search engine optimization: How does it work? Here’s a little best practice of mine, to support my […]
Scaling, Digital Trade and Key Figures – E-Business, the winged magic word for our generation! Just 20 years ago, we would all have had to flick through the phone book, call people, hand out business cards. Today, anyone can start their own business from the sofa. Thanks to open source solutions such as WordPress or […]
Regram, ribs, retreat, important names for social media managers. But what makes the terms so special? Content production is extremely complex! For Instagram less than for YouTube but still it needs almost daily content on social networks. Showing your creativity every day is difficult. This is not only about creativity itself, of course there are […]
A so-called troll is an anonymous person on the Internet who attracts attention through a high number of negative and critical comments. The so-called trolling has even managed to become a fixed term. The goal of the trolls is to defame people or companies, ideas, projects, even countries. In Russia there are whole trollfabriken, houses […]
Page views, so-called impressions, stand for sightings by individual persons. There are two different variants within the page views. On the one hand there are page impressions, these count every single page call, even if a user has opened our page twice, or even three times. Secondly, there are the unique impressions, where each user […]
A so-called screenshot is a photo of your screen. Only that the photo is not taken with a camera, but independently by the end device. Screenshots can be taken on all end devices, computers, notebooks, tablets and of course on the smartphone. Tip! Screenshots on the PC, free of charge without software Many who have […]
The return of investment is one of the central factors in business administration and thus naturally also in social media marketing. ROI is how profitable a single campaign is. The Return of Investment (ROI) thus indicates how economically a single campaign or an operational area is in relation to the investment made. On the basis […]
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