Social Analytics: Investor wanted for Social Media Software

Are you looking for a lucrative investment opportunity in software and social media analytics? Then you have come to the right place. With our Social Analytics Company we have revolutionized the world of instagram monitoring, analysis and price calculation for influencers. Every day we work on new solutions that do not yet exist in the world. Thus we have with our software a uniqueness, which one finds in few ranges. Online marketing and in particular social media marketing is becoming an increasingly important field for companies and brands, which also has ever higher investment rates in advertising budgets with over 20% annual growth. As one of the leading Instagram Social Analytics companies in software and online tools, we help thousands of companies worldwide gather information about their next influencer campaign or social media campaign.

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How is our Social Analytics Company structured?

We develop our social analytics software on the basis that we ourselves are active as an advertising agency and influencer agency. In Germany we work with the big Instagram Stars, but also with world champions from various fields. We have already worked with Instagram stars like Pamela Reif, one of the biggest Youtube stars in Germany. As an influencer and advertising agency, we therefore know exactly what needs each agency has for its customers in influencer marketing. Since there is no suitable software solution for the analysis and monitoring on Instagram gave, we set out to develop social analytics.

The interface for this are advertising agencies and social media agencies

Our company construct is initially optimized to gain reach. Our Instagram Price Calculator is a free platform where not only bloggers can get information about their own Instagram account, but also agencies and brands can get information about the prices and costs of influencers on Instagram. On the basis of statistical surveys and the comparison of values, we calculate a realistic price or a price range with which both parties, i.e. the agency and the influencer are satisfied. Through this reach generation, we can introduce our in-depth software to a wide audience. This is an interesting concept, especially for investors, as there is no need to invest further in gaining reach. With our Instagram price calculator, we are already one of the world’s leading sites today, attracting thousands of visitors every week. For a software already a strong ratio!

Investment in software

If you are looking for an interesting software product, as an investment for the future or as a short-term investment, then our Social Analytics Company is the right place for you. Please do not hesitate to contact us and we can talk about possible options after an examination.

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Further information about Social Media Software

Further information about our social media software can be found here:

Speaker: Social Media Marketing Experts for Conferences

Find influencers: Search engine for Instagram

Quickly and easily find the right influencer with a tool for Instagram? That’s it! Especially the search for cities and conurbations is important for Influencer Marketing. Because here focus the buyers who daily flow into the shops of the city center and suburbs. That’s why many people are looking for an Influencer tool for Instagram that will help them find the right bloggers quickly and easily. Of course the search must not be complicated, especially for patches and offers the search has to be fast. Social media managers are therefore dependent on good software to analyze and detect influencers.

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Influencer Search Engine: The Online Tool for Instagram

A simple Influencer search engine does not exist! I do now! Instagram belongs to Facebook. Facebook’s business model is data about users. If Facebook or Instagram were to make this data available so easily, the business model would no longer be exclusive to them. Other companies and enterprises could quickly settle down to steal their own programs from the data. Facebook or Instagram acts as an intermediary here and therefore keeps all data to itself. If you remember the data scandal of Cambridge Analytica, you will see what you can do with large amounts of data. In the course of the data affair and after Mark Zuckerberg’s hearings with senior US officials, access to the data was further restricted. Instead of thousands of hits again, only a few hundred per minute are now possible. Therefore companies, software in addition, most on-board systems cannot pull large quantities of data any more. Since Instagram has nearly a billion users, you’d have to update all of these profiles every day to get really meaningful values. With only 200 requests per minute, you can’t get that far in a day. Therefore, there is no exact analytics software for Influencer on Instagram. The best alternative to tracking Influencer on Instagram is therefore a search engine that is easy to use and our social analytics software.

Would you like access to our influenza search engine? Then read more about Social Analytics here

Instagram Analysis Online with a few clicks

Social Analytics can, of course, do much more! With our online tool you can perform instagram analysis online. It’s easy and convenient, from your notebook, tablet, desktop PC or smartphone. Our tool offers not only the online analysis for Instagram, but also the possibility to compare different influencers with each other and to create a list together. So you always have an overview of your current influencers, for different projects or campaigns. All important data is recorded for you, so you can see retrospectively what effects certain actions have.

Find influencers: Free of charge for users

Most influencer agencies as well as social media agencies still work in Excel lists. The individual influencers are collected here, with their channel ID, the individual URL but also the current followers and the current news. The data must be constantly updated, this costs a lot of time from employees and therefore a lot of money! Finding influencers is definitely not free of charge. For some campaigns it’s easy to save 97.98% time. Our tool offers so many advantages to your company. We also see in our consultations how much time can be saved in some agencies. Especially if one or two employees update data every day. After our online tool for influencer search was integrated into everyday agency life, these people were able to focus directly on more effective work.

Influencer database for exact search

Our current influencer database contains the profiles of over 400,000 individual persons. This gives them a huge selection of influencers to find not only in Germany, but also in Europe and worldwide. So far the search is focused on Germany, but they have protection access to many countries and cities in the world.

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Further information about Social Media Software

Further information about our social media software can be found here:

Influencers and Bloggers in Pitch: Marketing Aspects for Presentations – Social Media Analysis

For pitches with customers or for projects for investors or potential financiers, the analysis of social media is becoming more and more important because they are a decisive part of marketing. Whether it’s cooperation with the blogger or influencer and their instagram channel analysis or the channels of the competition and our potential in the market, numbers and facts should not be missing at your next pitch.

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What’s a pitch?

Larger projects are usually advertised so that several potential cooperation partners can apply for the job. The various participants then present their concept in a presentation and introduce it. There are different types of pitches and different situations.

Pitches in advertising agencies: how the presentation works

Especially for creative ideas, large companies and firms like to draw on the expertise of several agencies. No matter if it’s an advertising film, a creative online campaign or a viral social media campaign. For all these marketing methods you always need good ideas. Since tastes are different, even the best ideas often do not reach the customer, just as often there are bad ideas of which one is not really convinced. It is therefore advantageous to invite several cooperation partners to a pitch. Here they present their concepts in a short and clear presentation. What ideas and strategies are behind our concept? What does the media package look like? What goals have we set ourselves and what success do we expect? All this is presented in a pitch.

As a rule, there is a certain budget for the development of such a detailed pitch. Such an advertising agency pitch is often worthwhile, because behind them stand big jobs. If then only three or four agencies are allowed to contribute their ideas, after all, most pitches are paid and you can’t commission infinite agencies, you have realistic chances to win the tender.

In addition to all the success factors and key figures, such as the potential sales volume, there are usually figures that provide information about reach and performance. This is where social analytics comes into play and the ability to view Instagram channels in detail. Not only in competition analyses to position yourself in competition, but also for advertising and promotion by bloggers or influencers. Presenting meaningful numbers and statistical values here naturally helps immensely.

Pitches for investors: preparation for start ups

Investors would also like a detailed presentation of the project at their pitches. As a rule, it is a matter of gathering the necessary capital for a new company. Anyone who provides capital wants to get his return. The return prospects for an investor are made clear in a pitch by the entrepreneur. Here, too, reach plays a particularly important role, because the more people learn about us, the more people may buy our product. The analysis in social networks, especially the big ones like Instagram, plays more and more an important role for investors because they make their decision based on numbers and data, of course also out of faith in the entrepreneur, but in the end the numbers must always be correct.

Social Analytics helps analyze the followers of bloggers and influencers for Instagram so you can provide meaningful data about the potential of your project. But they can also use statistics and diagrams as well as CSV exports, if necessary, to prove how their growth can be calculated in a well-founded way. Instagram plays so many industries that deal with the private business to people in the first league. Almost a billion people distract themselves several times a day with a glance at Instagram. Brands that create a presence here benefit from incredible reach that founders could not have imagined ten years ago. At that time, you had to buy reach through expensive campaigns, for startups it was usually the flyer and the distribution in the city center, very large companies place advertisements in newspapers at high prices. If you have a large number of fans behind you on Instagram today, you will get this range every day for free. With every Like that is distributed and with every new comment, new people who follow the people who have interacted with us see our contributions. This enables us to generate organic growth.

3 Tips for your first presentation on a pitch

Here we have three practical tips for your first pitch presentation.

Hold tight #1

Investors are often from the same industry but do not have the same depth that you have for your project. So you should bring in the important key figures but not get too deeply into the individual processes. For example, when pitching a software application, you should look at the benefits to users, the uniqueness and differentiation from the competition, and the key growth and return figures. It doesn’t matter which office furniture you buy or whether you choose Mac or Windows computers.

Demonstrate your presentation plainly #2

If you use too many colors or too many animations, you’ll quickly look playful. Most investors prefer to see good old Excel lists. Here are clear facts and figures, provable, calculable, calculable. Your presentation should be structured in the same way, avoid all kinds of bells and whistles and stick to the clear information. Avoid too much colour play, animations or any form of sound. Many want to show through animation that you are creative, but investors are looking for people who can calculate well themselves.

Take your audience with #3

If you inspire your audience, even if it’s just a few people, then you’ve already achieved a lot. Most people who invest in a project do not invest directly in the hard figures but also to a large extent in the trust in the respective cooperation partner. So if you manage to communicate your own idea with enthusiasm right from the start, you will often get enthusiasm back. On the one hand, it helps to use small techniques, e.g. to expand oneself again shortly before the presentation, so that one does not enter the room tiredly, up to looking at the people with whom one speaks. As a rule, you will always find a person who is relatively benevolent towards you. Grab this person, but don’t forget the others, look into your eyes, get confirmation and feedback. Maybe you’re even lucky and this person is the one who is decisive, who gives the yes or no in the end. It is important not to be closed, be enthusiastic and show that you love your product yourself.

Social Analytics blogger and influencer data

If you have internalized all these abilities, then you will definitely get your pitch through the stage well! If you want to bring in facts and figures from influencers in your next pitch, no matter in front of a client for your advertising agency or in front of an investor, then we recommend that you focus on two examples. Especially older people, with whom you are often confronted, are not Instagram users. You don’t know Kim or Khloe Kardashian. As a rule, you should only show a profile picture, the coverage of the last 15 posts you can take from Social Analytics, and maybe a single photo so you can see how the person looks, looks, and style. After all, it makes a difference whether we have a sporty blogger, a food blogger or a fashion blogger. Just like our 3 tips for effective pitch, our recommendation is always keep it simple!

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Further information about Social Media Software

Further information about our social media software can be found here:

Profiles and Accounts: How to Calculate the Value of Influencer – Social Media Analysis

With Social Analytics, Instagram profile analysis of bloggers and instagramers becomes so easy. No full Excel spreadsheets with hundreds of values and thousands of lines, no yellow backgrounds, no green backgrounds, no large or small characters, all in one software.

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Instagram Profile Analysis: How to calculate the value

With Social Analytics, companies, the self-employed and employees can quickly and easily check the accounts of bloggers. The online tool provides all important information and media data of the last 15 relevant postings. The data can be used, for example, to quickly and easily determine how many Likes an image gets on average, how many comments and how high the average interaction or engagement rate is. This assessment allows you to quickly and easily compare multiple Instagram profiles with each other.

For brands in particular, influencer analysis in the run-up to every promotional order is an important indicator and quality feature. Nowadays you can buy Likes but also Follower for a few dollars on the Internet. Exactly for this reason one must have as Social Media manager or assigned agency a precise view on the data which are available.

Influencer analysis: Does the blogger fit to our company?

The analysis of the Instagram accounts does not only deal with the likes, comments and the interaction rate but also with the media itself. Do the photos and videos from our desired Instagram Blogger match our look and corporate identity for larger companies? In order to get an answer to this visual question, Social Analytics also displays the last photos and videos of bloggers. Not only do you have the statistical data, but you can also present the blogger’s photo and video recording to your supervisor or customer at any time.

The bigger bloggers become on Instagram, the more likely you are to create a YouTube channel as well. This is why Social Analytics also includes Crossmedia Search, which once again explicitly focuses on the search on YouTube. If there is video content created by our blogger or that deals with our blogger, it will be displayed in the Cross Media Search. The videos can then be clicked and played directly.

Follower Analysis Instagram: Investigate interaction

As described before, Social Analytics allows you to analyze the behavior of a blogger’s followers on Instagram. In particular, it is a matter of measuring the potential. If we book a blogger today, how much reach would he be able to generate for us, how much do I like about it so there would be direct interaction for this photo or video and what about the comments, how many can we expect? The individual parameters vary greatly depending on the campaign. In the end, the idea must always be right. However, raffles, for example, have an extreme influence on the amount of comments. As a rule, 8 to 10 times as many comments as on normal postings are given for such lottery calls.

So that you can recognize such jumps and deflections quickly and easily, all data of the followers are also displayed in a diagram. In this statistical diagram you can see whether the blogger has generated a constant reach, or whether there are rashes caused, for example, by such a sweepstakes. If you should register a rash in a diagram, you can move the mouse over the respective statistic and see which number the posting had. You will find the media content directly below the statistical values and diagrams. Here you can simply look up which photo or video it is because unusually much interaction has happened.

This allows analyses to be made of the followers on Instagram for media as well as pitches for customers.
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Further information about Social Media Software

Further information about our social media software can be found here:

Successes and key figures in monitoring: Instagram – Social Media Analysis

For companies, agencies and brands, monitoring on social networks such as Instagram is particularly important when working with bloggers and influencers. Monitoring is concerned with measuring the success of projects. If we commission a person on Instagram to advertise our brand, they will publish a photo or video in which our brand or product appears. To evaluate the success, we need monitoring tools with which we can check on Instagram how many Likes have brought the images published due to purchased placement. Let’s have a look at monitoring in detail.

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Monitoring of influencers and postings on Instagram

Let’s look at a best practice example to explain the function of monitoring in a simple and understandable way. We commission ten different bloggers for our new promotion campaign in summer. These 10 bloggers are supposed to integrate our soft drinks into their stories or postings. How you do that is largely up to you. Of course, a few parameters for the release were determined in advance. For example, the product must be legible by name or there must be a link in the description. Also, our brand must be marked on photos with the existing Instagram account.

If our promotion campaign for the summer now starts and 10 influencers publish different amounts of postings, we have to give our customers, superiors or ourselves a stagger which blogger has brought the most success and which bloggers have less conversion. Conversion describes the relationship between viewing and buying. For example, if out of 10,000 people who have seen a posting, 100 people buy a product, then we have a conversion of one percent. In Instagram Monitoring we have to find out exactly how many Likes there were, how many comments but also how many sales. The Instagram Monitoring around reach, likes and comments as well as the total amount of interactions related to the individual blogger can be read out of Analytics very well.

Present Successes and Key Figures

Through the monitoring results which can be read out with our social media software from the individual profiles, compiled and graphically displayed, you can also present results and successes wonderfully to customers. In most campaigns it is important at the end of the day to have proof of what success has been achieved. Ideally you can track links that are used by bloggers and influencers. Unfortunately, tracking links is not that easy, especially on Instagram. Why is that?

Instagram Social Media Tracking Software

Links are displayed on Instagram but are not clickable for the user. In contrast to Facebook or YouTube, where you can place a link in which you can track the sales results exactly, i.e. follow them up, Instagram doesn’t work here. The only option you have is to place a link within an Instagram Story. But this is only possible with a certain number of followers.

Therefore, the monitoring on instagram works the same way as described above. As a rule, the interactions are counted and at least a conclusion can be drawn as to how successful a campaign was. For large companies in particular, it is not always just about sales figures but also about the actual reach and brand awareness. Brand awareness also plays a major role in everyday life, especially when you are in a large online shop or in a large supermarket and are faced with a flood of offers. Of course one remembers gladly and much more simply a previously advertised product. The big advantage of this brand awareness is that users also become aware of the respective brand in other sales outlets. Once a brand has established itself or established itself as a favourite brand, it is difficult to imagine it as being gone again. That’s why social media campaigns often don’t just depend on sales, but also on all interactions and the increasing brand awareness through such a promotion on Instagram.

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Further information about Social Media Software

Further information about our social media software can be found here:

SME & Social Media Marketing: 5 questions to our expert – Magazine Interview

Small and medium-sized companies can save a lot of advertising budget through social media marketing, because a once initiated community is constant. Community, advertising, customer service and personnel search, with their own social media account companies can only win. In an interview with [ DEMNÄCHST ] today we philosophized about SMEs (small and medium-sized enterprises) and their opportunities and risks in social media marketing. Here is an excerpt of 5 exciting questions for owner and social media expert Stephan M. Czaja.

Social media marketing for small and medium-sized enterprises

Why is presence on social media channels helpful for SMEs, what can they achieve?

The presence of small and medium-sized enterprises on social channels is so important because they save a lot of money! In the past, every small company had to print flyers and waste a lot of time trying to convince people to buy new products.

Today, as a small company, even in the countryside or without large financial resources, you can reach the whole world. Social networks offer 1:1 communication, as if you had a local business in every city in the world. Nuremberg, Munich, Berlin, Hamburg, no distance is far and every communication is only a mouse click away.

You can contact your fans, ask questions or give us suggestions. Otherwise complex and Theurer Internet sites can be considerably slimmer, since a lot of brand communication can be covered via the social networks.

Social media is not only an excellent tool for marketing, but also for PR: We often reach our customers faster than any press article could do. New products, announcements and job postings for personnel recruitment – free of charge. Social media channels bundle different marketing tools, because they are much more extensive than many might think.

As an online shop we can e.g. connect our Facebook page with Instagram. We can set up an online shop on Facebook, link the products to Instagram and our followers can shop on Instagram. As an online shop you can even work across networks.

Which platform is the best?

What small and medium-sized enterprises should pay attention to is the choice of social network. Because the support costs time and should be regular, preferably daily. New postings, comments, small and large graphics, who wants to make his social media management profitable, has to invest work every day and give the employees the necessary resources for it.

In the past you could say you were on Facebook, that’s enough. Today the right social network is no longer so easy to define. In short, however, Facebook is and remains the classic and with the largest number of users, even top dog. Conversely, on Facebook you also have to invest advertising budget, organic reach is only difficult to achieve.

Instagram is easier to achieve organic reach, but lacks some of the features you have on Facebook, the social network. This includes direct links, e.g. to our online shop via https://www.onlineshop.com/xy. Without links, we can sell less. Instagram is a must for companies in the fashion and lifestyle industries in particular.

Companies with the necessary capacities and in particular sufficient interest can support a YouTube channel. However, creating content for YouTube is much more time consuming and requires good concepts that work on YouTube. Most medium-sized and large companies cover this area through their social media agency.

The investment is worthwhile! Because the reach that small and medium-sized companies are building up here is permanently available. Our business grows with each new follower by one potential visitor per day.

When assessing the quality of the reach on the individual networks, it can be said that the more time it takes to create the content, the better the number of fans. On Facebook, content is relatively easy to create, you can even share links or other websites without having to create content yourself. However, the organic range is very small. If your Facebook account has 10,000 fans, a single organic posting may reach only 100 or 200 people. Practically nothing.

On Instagram, you usually have to take much more time for interesting content, photos and videos. The content must also be interesting and always new to generate followers for your Instagram account. With a channel of 10,000 fans you can reach about 1,000 people. YouTube is currently the top class, with about 10,000 fans you can actually reach 7,000 or 8,000 people here. But the creation of the contents is very complex, because it needs not only a video production, but also the moderation, as well as a good storyboard.

How to estimate the three big social networks in 2018

YouTube and Pinterest are considered an insider tip, especially as a source for backlinks in the field of search engine optimization. YouTube is therefore also the most expensive source for influencers and bloggers on social networks in terms of overall reach. Those who can place their links in the descriptions of well-running videos, e.g. by influencer marketing or by creating their own content.

On Pinterest you create different galleries with photos. The photos then have individual titles and descriptions. But also the galleries have individual titles and descriptions. Whoever collects a large number of galleries here and meets an interesting and not too overcrowded industry can collect good links for their own project.

Twitter is only of interest to large corporations and public figures. For small and medium-sized businesses, Twitter is generally irrelevant. In relation to success and effort you should not waste time with Twitter. Unless it is a large corporation or a public figure, since tweets are often included in the media.

In short, Facebook with the right advertising budget, Instagram with a creative person and enough time and YouTube if you are a leader and have a lot of commitment of your own! YouTube costs a lot of time and, unlike Facebook and Instagram, is not so easy to check, simply because of the time-consuming content production and the resulting rare postings. But YouTube offers a strong and above all lasting tool, since good videos are placed still after years highly by the algorithm of the video search machine. So anyone who creates an evergreen in a theme, e.g. also for videos such as “How to repair your toilet seat” or “Winter tyres – making cars winterproof”, can market their product absolutely free of charge for many years. Here lies the great magic of YouTube.

How much time / manpower does a small company need if it wants to become active in social media?

When working in social media networks, a daily time window should be taken into account. A big secret trick of social media agencies is the use of online tools to plan content in advance. So a social media manager can plan the content in advance every 14 days and can concentrate on other things in everyday life, e.g. designs, shootings, interaction with the fans, depending on how big one’s own social media marketing is built up. For small companies, time can of course also be used for other work processes. Therefore, the A&O for your Social Media Manager, use an online tool to plan your postings in advance.

If you are in social media marketing, you have to leave yourself or your employee 2 hours a day. Depending on the company, one can create simple content, from everyday life or may have to have higher quality things made, e.g. through photo shootings with models and products.

Depending on this, of course, there are also a few more working hours or even days. Who can afford it, should take a full time Social Media Manager, because in the end it concerns more than only the support. There are so many other functions that a social media manager can perform in the company, only advertisements are so effective that the investment is worth the time for the first optimization.

With a full-time social media manager relationship, a medium-sized company has already done a great job. On top would come then of course still medium-size enterprises, which want more than only support and a little advertisements. This is about brand cooperations, collaboration with influencers and bloggers, but also more extensive social media campaigns that require additional budgets. In the ratio of two hours a day to full time, is the optimal time management for social media marketing in small to medium-sized companies.

What to look out for when interviewing your new Social Media Manager?

It is important to show sufficient references during the job interview and in particular to have a few details of the project explained. Your new social media manager should have channel management skills. He or she should also have looked after at least one channel with over 10,000 fans. He or she should be familiar with designs but also with the creation of creative content. He or she should master the creation of advertisements and the targeting of target groups contained therein while asleep.

You are also welcome to ask for one or the other detail, especially advertisements, as an online shop: What was the best click price and how did you reach it? This is specifically about split testing of different advertisements, so that the most effective one can be filtered out according to a certain amount of advertising budget. Who can answer all these topics in the job interview as Social Media Manager sovereign and in detail, should be able to help you!

And last but not least: Which tools do you recommend and why is it generally helpful to use which tools? (I was thinking about Hootsuite, Canva, Buffer, Pablo, Google Alerts and Fanpage Karma, but maybe you still have a great idea?)

There are many good recommendations in the area of online tools for social media activities. Definitely there should always be a tool to plan content in advance. Like hootsuite or buffer. With this you can plan your social media postings in advance. This not only helps to save time every day, because every process has to be repeated daily, but also possible sick days of the Social Media Manager as well as holidays can be cleverly avoided.

In addition, there are even more special tools for the individual social networks, e.g. monitoring tasks for Facebook YouTube or Instagram. There are several good recommendations for this, too; one of these tools should definitely be used if you want to evaluate the success of activities in social networks. For Facebook and YouTube there are programs like Radrly or Echbot, for Instagram and Influencer programs like Social Analytics One.

Content Spinning for Social Bots: Comment Spinner Tool

Today we want to look at a very special topic, precisely it is about content spinning. Content spinning, quite simply explained, deals with forming meaningful sentences from various variables. For example, we have a variable that looks simplified as follows:

  • {A|B|C}

The results:

  • A or
  • B or
  • C

From this variable we can generate different texts with a content spinning software, which appear to the reader again and again, because no text is like the other. Most advertising agencies use such tools to drive their search engine optimization. Content spinning is a hot topic, especially when it comes to SEO, i.e. the advancement of websites in search engine placement. But content spinning can also be used for social media marketing! Let us therefore take a direct look at best practice.

Social Media Bots and Comments

We have already reported about different social media software tools. Of course also via social media bots, e.g. Instazood and Combin, two programs with which you can assign automatic likes, follow other users, but also comment. The comments can be set in the social media bots. Our social media bot will then automatically go to thematically relevant profiles, e.g. if we are a fashion company, probably to people who are also interested in fashion. This can be set by #filter, as we have already described in the articles, and there the social media bot makes comments.

Why does a social media bot add comments to other profiles? Interaction is a very important feature for the ranking of individual profiles in social networks. The more often you interact and the more frequently other users interact with us, the more valuable the social media channel looks for the algorithm of the operators. Whether YouTube, Instagram, Facebook or Pinterest, who often gets clicked, rises to the top. So how do we get clicked often? How do we increase our range? The trick with a social media bot is very simple. By posting comments, users become aware of our social media account. They will answer what their friends may see and of course others who visit their social media channel and have not yet followed them. Different participants in a social network see our profile and the interaction we have with the user.

Use emoticons for more interaction

Emoticons are particularly suitable for expressing feelings quickly and easily, but also complex facts. However, emoticons are particularly well suited for simply transporting emotions! For example, we can post a smiling smiley under Photos, this smiling smiley usually fits in any case. However, there are also risks, e.g. one should be careful with hearts or kissing smileys. If you post a kissing smiley as a male fashion brand under a bodybuilder’s photo, for example, this can be misinterpreted. It would be even worse, for example, with children’s photos. Therefore, when choosing your comments, you have to be careful that they are so general that they do not offend anyone.

Spinning comments for more reach

Let’s now connect both worlds, add comments for more reach in social networking and spinning. In social media bots like Instazood, you can place a spun text in the text field under the Comments menu item. Our spun text ensures that new content is constantly being created. Here is a small, simplified example:

  • {This is|It is} {|going to be }{awesome|amazing}
    then…
  • {{This is|It is} {|going to be }|It{ will|} be{| pretty }}{awesome|amazing}
    then deeper…
  • {{This is|It is} {|going to be }|It{ will|’s gonna} be{| pretty{| interesting{,| and}} }}{awesome|amazing}{| {at the same time|{|{earn a lot of money|gain a lot of {|organic }traffic{| and rankings}} }every {day|minute|hour|week}}}
    and deeper…

We can now export our text or the social media bot exports it independently and then posts it under the media content of other people. Every single person gets a new text, unique and individual! Keep in mind that our example is even simpler, of course content spinning can be much more complex.

  • It is awesome
  • This is going to be amazing
  • or… It’s gonna be pretty interesting and awesome

In the next step, we add individual smileys to our spinning so that our comment output is even more individual. The result looks like this:

  • So awesome 😄
  • Really amazing 😃 girl

This way you can avoid sending the same comment or emoji all the time. This makes it look much more organic, i.e. more humane, for users.

Why are some social media agencies spinning comments?

In principle, the use of social media bots always carries the risk of being warned or punished by social network operators. After all, as a platform operator you want the users to be real, because you live from the advertising revenues of your customers. However, if most interaction on social networks is done by computer programs, the advertising prices are no longer so high. The higher the interaction rate of computer software programs, the less advertising space is worth, so simple is the bill. Therefore, social networks strive to prevent interactions through software programs and to keep the platform organic, as just described, human. Anyone who uses a social media bot goes as you run the risk of being punished.

Social media operators use algorithms to determine such conspicuous behavior. For example, if a person who has been doing maybe only ten likes per week for two years suddenly delivers 100 likes per hour over a long period of time and without a break, this is noticeable. The same applies to comments. For example, if the default setting in a social media bot is “like it” and your company posts this comment under 1,000 photos every day, it is noticeable. By modifying the comments with content spinning tools, the comments are more diverse and individual and therefore more humane. This reduces the risk of being punished by social media bots.

Advertisements in Instagram Stories: Corporate Advertising

Advertise even more effectively on Instagram? On Instagram you can not only advertise with a posting but also play advertising in the Instagram Stories. Today we want to discuss the advantages and disadvantages of such an Instagram Story ad. Like to see a real campaign? Check out this Instagram ads design best practice. But first, the question,

What is an instagram story?

Social networks usually have the possibility to capture special moments in the form of text, photos or videos. These postings are then collected in a timeline. This timeline contains all important moments and postings. On Facebook, this is a stream in which the various contents are displayed one below the other. Instagrams focus is on photos and small videos. On Instagram, these photos and videos appear in three columns next to each other. No matter how, the latest content is always in first place. Such a posting is eternal to watch, if it is not deleted by the user. Accordingly, bloggers put a lot of effort into creating such postings. Every photo has to fit, the post-processing but also the pose. With decoration and location, such a small Instagram photo shoot takes two or three hours.

This relatively high production effort makes it difficult to publish a lot of content. At some point Instagram wanted to set itself apart from the other social networks and came up with ways to make small stories possible. This idea actually came from the provider Snapchat, whose contents are always available for 24 hours. After 24 hours the photos and videos disappear automatically. This form of information transfer brings with it completely new ideas, ways and possibilities.

Stories accompany the everyday life of bloggers

Many are not only interested in the individual photos or videos of Blogger but also want to see the life behind it. How does my blogger actually live? What’s he doing in private? What are their hobbies? What will she experience today and what will she experience tomorrow? All these questions can now be answered in a small story. Stories are, so to speak, a multimedia form of the diary. The diary for the fans or followers can be seen for 24 hours. Who wants can accompany all too the everyday life of its favorite Blogger.

How many stories does a blogger post per day from experience?

According to our experience, experienced bloggers publish 5 to 8 such little stories per day. Often you start your story in the morning, e.g. in bed to greet your fans and wish them a good morning. Then it goes on e.g. with the breakfast or with the styling for the day. Next, you sit in the car or in the taxi, and inform your fans about the planning for the day. Afterwards you might go to the first event or a fashion boutique, immediately make another small selfie video and take your fans with you. That’s exactly what a story is, we see what our idols and role models exaggerate the day.

Stories are based on the very classical principle of well-known people and the people who follow them. Different questions arise for different target groups. Some want to know what everyday life is like, others may accompany their diet. Everyone has their own interests.

As a typical Instagram Star you can also give much more background information in the stories than in photos. Since bloggers on Instagram in particular work mainly with photos and not just video material, there are of course few messages that can be conveyed. Even if it is said that a picture says more than a thousand words, it is still important to interact with words. That’s what most Instagram Stars do with comments. Instagram Stories have become an essential part and are now of course also usable for companies from experience with the advertising possibilities.

What does an Instagram Story ad look like?

When users look at stories, start the stories of the day with one click. Either you see the most recent stories of the people you are following or the most recent stories of a certain person. So when you get the general news channel, you see stories from different bloggers. Ads are placed between the different stories. The ads should look as authentic as the bloggers’ stories. The big advantage in social media is the closeness, you should also look for this in your story, especially I’m talking about human contact. Pure advertisements with text do not work, we need the human touch. A story should not take long and get to the heart of the message relatively quickly.

What does an example Instagram Story video look like?

If you think of a typical video from a story, it will most likely be 8 to 10 seconds long. A human person will say or do something that will quickly attract attention. This can be e.g. a crazy dance, e.g. a current YouTube trend that is recorded. But the person can also say something crazy, so that you have direct attention. Packaged products that can be unpacked quickly also work. In any case, you should get to the core message very quickly. Ideally, the advertised product should also be used immediately.

Can links be placed in the advertisements?

In the Instagram Stories, you can access additional information by wiping up on the mobile phone screen. For example, you can place links to a website or an online shop. You can also add products from the Facebook or Instagram Shop. Since Instagram is part of Facebook, you first have to set up an online shop on Facebook. Once you have done this and both were able to link Facebook and Instagram, you can also link products directly in photos and videos. How long has Instagram not offered a direct link feature, but with the new ad options, advertising on Instagram is more and more worthwhile. As a social media agency, we are happy to recommend this method to our clients in Berlin and other cities.

At Price – How much do Instagram Ads cost?

The cost of Instagram advertising varies greatly and may or may not be more effective depending on the campaign setting. The costs vary between 0.02 € and 14.00 €.

Why does advertising work so well in Instagram Stories?

If you are under 30 years old, you should understand the concept of Instagram Stories relatively quickly and the emotional power you have while viewing stories of your favorite bloggers or idols. When you’re over 30, you can imagine a story in something like a TV show, short and crisp in a celebrity magazine. Here the whole day is described within 30 or 40 seconds and in between, for 5 to 8 seconds, your display appears in exactly the same look. However, there is no big indication before that it is an advertisement. The story simply runs between the other posts, without any conspicuous marking. At first glance, it is indistinguishable from the stories for the user and is therefore perceived with the same emotional strength as the bloggers’ contributions.

Placing one’s own brand is therefore so clever and offers itself very well as a new form or strategy in social media marketing. For companies and enterprises our Social Media Agency therefore offers suitable concepts for the strategic creation but also for the creation and production of content, small videos, with emotionalizing effect. We are your contact for all questions!