Brand advocates – recommendation marketing in social networks

Brands for speakers are gold in online marketing. Especially recommendation marketing is extremely effective. In many blog posts we have already talked about important key figures in the field of social media marketing, from the click rate to the interaction rate. All these figures ultimately prove the success of individual campaigns. Success based on advertisements […]

Live Stories – Video Marketing on Facebook, Snapchat and Instagram

Life stories are short postings, usually small photos or videos, with a maximum length of 15 seconds. Some live stories take a little longer, of course, but most are very short, 5 seconds. Life stories are used to document everyday life. While postings in the timeline are very obvious and stored for a long time, […]

Click Through Rate (CTR) – Measuring Success in Social Media

The click through rate (CTR) is an extremely important indicator in reporting and monitoring. As a key figure, the click rate provides information about the relation between the views, the so-called sightings, and the clicks. The higher this percentage, the more successful the campaign. A little extra tip, if you read this article, you will […]

Newsjacking – iPhone 14, moon hotel and barbecue season

Newsjacking is a technical term from search engine optimization. Newsjacking, what is this anyway? Instead of the definition once a small example. Have you ever looked for iPhone 14? Probably not yet. But at some point it will come, as sure as the amen in church. So if you jump on this topic early, you […]

Conversions – Interaction, Engagement and Comments

For the interaction rate or the engagement, the conversation with the own target group is a decisive success factor for their social media marketing. Conversation is the basic model in media studies. By exchanging information, novelties, innovations, all conceivable forms of information are disseminated. Conversation is not only an absolute cornerstone, it is also a […]

Interaction Rate (Engagement) – Definition and Tips for Improvement

Interaction Rate (Engagement) – Definition and Tips for Improvement Interaction rate and user engagement play a major role in two areas in particular. On the one hand, in monitoring, i.e. the measurement and evaluation of success following campaigns. On the other hand, the interaction rate or commitment is a decisive factor in the pricing of […]

Crisis Management – Positive Model and Tips for Social Media Crises

You can fill whole books on the subject of crisis management, you do! Crisis management is as extremely diverse as products, services and people are. From the big shitstorm to negative ratings. You have to be prepared for critical moments in social media marketing. But the very best tip is, as always in entrepreneurship, keep […]

Hearts – Emoji for love, joy and friends!

Hearts (❤) play an important role in communication on Instagram, Facebook, YouTube and of course all other social networks such as Twitter or tiktok. After all, we all know the slogan, pictures say more than a thousand words. Posting from the heart saves the user a lot of time in expressing emotions. That’s what makes […]

Follower – definition, creative content and interaction

Follower is the English term for people who follow you on social networks. The more precise definition of the term follower comes from people who follow a channel, whose information is subscribed to and therefore constantly want to see information and updates. A follower may be interested in a particular channel due to many properties. […]

Social Media Marketing Goals: 9+1 Strategy for strategic success

Social Media Marketing Objective – We give you a free insight into the strategy objective of a social media marketing agency. What exactly is the big goal in social media marketing? The subject of social networks is so new that there is hardly any well-founded long-term expertise. While social media managers are slowly getting used […]