Social Media Agency for Banking and Finance: Strategy, Marketing and Reach

Seriousness and social media marketing – especially for banks, serious social media marketing but also content management and community management is decisive for brand awareness. Credible products, honest statements and trustworthy references are what counts when a bank wants to use social media marketing. The agreement between the internal marketing and the social media agency […]

User Generated Content – Web 2.0: Advantages and Disadvantages

Web 2.0, user-generated content, that’s the big new source of innovation. While the world was built over millennia after transmitter receiver model was built, one transmitter, many receivers, Web 2.0 and the structure of everything has changed. Today, anyone can become a radio station and so there are stars on YouTube and Instagram who still […]

Employee Advocate: Reinforcement (Recruiting)

For the recruitment of personnel and of course the positive image, advocates among the employees are very important. If you need very good personnel due to high technology, complicated processes or first-class management, you will get to good people through the short distance. E.g. recommendations made by your own staff. This is not only possible […]

Microblogging – Topics, Networks and Definition

Microblogging refers to blogs within social networks. While classic blogs usually contain very long texts, but also media such as photos and videos, contributions on social networks are extremely short. On Twitter, for example, there are only a few hundred characters. In the same way, you are also limited to Instagram and Facebook in such […]

Messenger – Facebook, Whatsapp, Instagram & Co.

Social media messengers have revolutionized communication. Already the letter was a great invention, at that time carried by stagecoach from city to city. At some point the phone came and a little later the smartphone. Nobody needs a carriage, no horse has to race, no postman has to deliver a letter. Communication is possible in […]

Marking (tag) – increase community, image transfer and reach

Marking – the so-called tag, is enormously important in the world of social media marketing. Markers increase reach, markers link content and channels, and no one should miss out on markers when publishing photos and videos. Increase range with tags Markers attract attention in another community. That’s what makes them so valuable. If, for example, […]

Short URL Service: Tracking and Monitoring + Convert for Free

Short URLs make it possible to shorten very long URLs, which serve as links for social media postings, extremely. This leaves more space for the description and the text. There are now many providers of so-called short URLs. Almost all of them are 100% free and compress the links accordingly for free. If you frequently […]

Instagram Direct – Private Messages and Chat Bots

With Instagram Direct, for several years users have had the ability to publish not only postings to Instagram, but also send messages to individuals, or to specific groups, as on other social networks. Accept and open direct messages Each user can write to any other user. If you have an inquiry, you can call it […]

Marketing Automation – Save Time & Money with Software

Automating your own social media marketing is essential to growing channels for reasons of effectiveness. Anyone who wants to regularly operate social media management, community maintenance, increasing reach, needs constant interaction. Constant interaction by employees alone is very time-consuming and, of course, costly. Especially when software can take over the tasks. Automation in social media […]

Meme – What is a Meme? Definition and Best Practice

Social media memes are an absolute phenomenon of the social media world. They are relatively easy to understand. Graphics consisting of a picture, or a short video in connection with a striking text. If you take as an example a famous actor, like Will Smith in his then parade role as Prince of Bel Air […]