Social Media Design – Graphic design of a creative agency: Best Practice

Social media designs of a creative agency promote the look (the’image’) of a company. Modern graphic design increases the interaction with the users and thus the profit – whether registration, sale of the establishment of contact. If you want to keep your social media concept lean, you can rely on Instagram, especially with young target groups. With extensions (crossmedia) to Facebook (ads) and Youtube (embedding on blog, partners and press). Today we want to give an insight into what a modern PR concept looks like. Here in best practice of an event. Here are the key data:

  • Model castings for international model agency parallel to Fashion Week
  • Location (first class) above the rooftops of Berlin (House Of Weekend)
  • Opportunity for agency contract and international clients
  • Target group: Female (70%) aged 15-22; Male (30%) aged 16-25

Finished design for Instagram posting and story

This is what the finished animated GIFs look like, which will later be converted to MP4 to be compatible with Instagram.

Instagram Story: Design incl. Swipe (Link) Note

The “Swipe up” function is used to gather information. By wiping with a finger on the smartphone, users can access the link directly. It opens in the browser of the smartphone. Learn more about advertising on Instagram: Stories.

Instagram Posting: Design for channel and advertising

The following graphic is a little smaller in size than the story – why is that? Instagram specifies certain dimensions. Stories are theoretically an inverted HD screen:

  • HD screen: 1920 pixels wide x 1080 pixels high
  • HD screen: 1920 pixels wide x 1080 pixels high
  • Smartphone: 1080 pixels wide x 1920 pixels high

With this you have used the full screen in the graphic design and the user does not see any annoying edges. For postings in the instagram channel or in the timeline we use a smaller version, which fits perfectly into the news.

Another advantage is the use of graphics for advertising on Instagram by the ad manager. Here we achieve additional reach through our lookalike audience.

Graphic design: Creative agency with an eye for style

As you can see in the following screenshot, the development of such a graphic design for Instagram (also Facebook, Youtunbe & Co.) in the high-end area is a complex matter that requires the experience and expertise of the media manager:

Next: Advertisements and Cross Social Media

The basis, our key data, the strategy, the concept, now it goes to the range! We use a mix of ads (Instagram and Facebook) and a youtube video for embedding in the blog and for the press.

Advertising on Instagram and Facebook

The graphics are now used for the ads after being posted and collecting first organic interactions from fans. Since the promotion is also about people who have not yet interacted with the model agency, the reach is extended by additional, purchased reach. As a social media agency, you pay strict attention to click prices when it comes to effectiveness. An example:

  • Campaign A: Instagram, Video, 14-24 years, female, Berlin (+20km) reaches a CPC (Costs per click) of 0.38 EUR
  • Campaign B: Instagram, Image, 14-24 Years, female, Berlin (+20km) reaches a CPC (Costs per click) of 0.61 EUR
  • Campaign C: Facebook, Video, 16-25 years, female, Berlin (+20km) reaches a CPC (Costs per click) of 0.25 EUR
  • Campaign D: Facebook, Picture, 16-25 years, female, Berlin (+20km) reaches a CPC (Costs per click) of 0.59 EUR

Here we would clearly opt for Campaign C with a click price of 0.25 EUR when it comes to Facebook and at Instagram we opt for the video campaign A. Advertisements are tested and, depending on success, cancelled or equipped with more budget.

Facebook Event: Use Network + Recommendations

Facebook is a great place to work with events. Facebook is happy about good events and plays them off relatively well compared to normal postings. Events are an excellent place to collect prospective customers. This way you can constantly share information about the event but also provide questions and answers. Many advantages, the event can also be advertised and thus higher conversions are achieved by direct click.

Gepostet von Cocaine Models am Sonntag, 24. Juni 2018

Youtube video for embedding for blog and press

Pictures say more than a thousand words – how much does a good video say? We use additional, small social media video clips for Youtube for many campaigns. The reason is simple: there is a lot of information that can be perceived by the user through video. Much more than a picture can do and much, much more than a text can do. Videos are interesting and by the modern content management systems, which are used by publishers in addition, Blogger and enterprises, video are simply divisible. Such a YouTube video is simply embedded and users can click on the video. Here is an example of a small, fast video for the promotion:

Intermediate conclusion: Social media needs creativity and concept

Social media strategies only work if several factors come together. Structure alone is not enough. Design alone is not enough. Social media managers need a feeling for fans and followers, but also for the system, structure and of course the selection of media and social networks, so that the concept remains slim for the customer and the performance is right.

Practical tips for a lean campaign: graphics, time & money

Graphic design for social media sounds like a relatively simple story to many people, but the conception is very complex. Social media live from ensuring a constant flow of information from us as a company to consumers. Constant information, transparent insights but also current news that are relevant for our fans. The greatest difficulty in graphic design for social media, however, lies in the daily preparation of new content. Those who also work cross-medially, i.e. across networks between Instagram, Facebook, YouTube or social platforms such as Pinterest, constantly need new content, which in turn is prepared differently for the individual social networks.

Graphic design for Facebook

On Facebook alone, there are countless opportunities for us to work with media. The simplest form is text, but you can add emoticons, links or quotes to the text. The next step is about photos, sounds simple, but is also complex. What is our strategy? Do we have models who are photographed by a photo shoot that takes place at regular intervals to provide new material? Do we have a design concept because we don’t rely on human characters but on graphic elements? Do we use drawings or minimalist styles? The planning of a photo shoot or the concept for a corporate design concept alone, which can then be applied to all social media, even with several graphic designers, takes time. Basically, however, it always needs a good address, which consists of:

  • Text and wording
    Important: Never use slang or colloquial language. Statistically, people migrate to’flabby’ formulations
  • Emoticons say more than a thousand words
  • link to the online shop or to further information
  • More possibilities: Quotations, questions, discussions, etc.

Producing or designing photos: Stylish or optimized?

If we now combine text and photo into one element, then we already have another form, information graphics. So we don’t just make graphics or beautiful photos, but also edit them further, e.g. with text information or also with icons or arrows and circles. This enables us to provide the user with much faster visual access to the information. e.g. by the text hint, arrows or circles mentioned above. If text is placed, how much at all?

Note different formats and dimensions for end devices

If we also plan advertisements on Facebook, we have to be a little cautious with the text content, because purely from the interaction, we should renounce text shares. Facebook ads make the process even more complex, as different graphics have to be created for the different end devices, e.g. notebooks or smartphones. As shown above, each individual social network, but also each end device, uses certain formats. So if we make a posting that is to be launched as an advertisement at a later date, we have to pay attention to it.

If you want to save budget and place a cheap ad, you can work with a square here, for example. The square can be placed nicely on Instagram as well as on Facebook. In the next step we come to an even more complex form of content: videos.
video content for Facebook and Instagram

Not only are videos much more complex to produce, the content must also be adapted to the social network. On Facebook, for example, most video content is initially played without sound. But if there is no sound available to us and it first has to be switched on by the user, caution barrier (!), then we already have to place elements in our video, as well as text, arrows or circles, which exactly point out the advantages to the user. We do not have long time, such a video ad on Facebook, whether organic or through an ad, should not take longer than 30 seconds. Depending on the product, 15 seconds or if it is about image, no matter if for a company or an NGO, also one minute. The lengths are therefore variable depending on the projects and target group.

All these aspects must be considered before the media production, after that comes the booking of the videograph, the video editing but also the acceptance and certain change loops. That’s how complex content planning and production for Facebook can be!

Content Tips for Instagram: Faster Media

How do Facebook and Instagram differ in their approach? Facebook has older users and many users on notebooks and desktops. Here the content and information is often even more detailed, because the individual user gives the content one or two seconds more time – than with Instagram. In addition, text fade-ins are shown immediately. Instagram is much faster here, the timeline lives on many photos and fast likes.

Texts are not placed very prominently and are only partially displayed. It is not possible to set links in the classic postings, only in the Instagram Stories. So our content for Instagram needs to be simpler and deliver the USP that differentiates us from the competition. Products and ideas must therefore be placed relatively prominently, i.e. directly visually perceptible.

That’s why the complexity for Instagram is a little easier than for Facebook (faster production). We don’t have to think about the different devices, because Instagram is used via tablets and smartphones, desktop and notebook are usually omitted. The user group is very special, young and mostly trendy.

Facebook cost-effective, content and ads

As shown in our example above, this best practice is a great way to learn how to make a simple ad.

Theoretically you only need the basic knowledge in Photoshop, which you can learn here on YouTube, some creativity and stockfotos. From this you create a graphic, which then becomes an animation with a few changes. In our Best Practice design example, for example, it is the font that appears: We, want, you! Through animation and movement, our content is much better perceived by users. We do not need any elaborate productions, no photo shoot but also no video production. All we need is our notebook, Photoshop and creativity.

Mobile First: Think of your audience

Most of today’s traffic is generated via mobile devices, so it is worth focusing the ads on square formats or on upright. If you also place advertisements, you can quickly make changes here in the Photoshop file to e.g. make an AB test to find the more effective graphics. The exported GIF file can then be easily converted to a MP4 file, which can be easily published on Instagram and Facebook.

Here once again the differences in the dimensions (pixels):

  • Smartphone: 1080 pixels wide x 1920 pixels high
  • classic HD screen: 1920 pixels wide x 1080 pixels high

Social Media Agency for Graphics, Design, Strategy & Performance

If you are looking for a Social Media Agency , which brings all this experience and expertise with it, just as always has new developments in mind, packs them into new concepts for you and develops strategies for the future, then you are exactly right with us. Our experts are happy to help your company with their experience and know-how in the further development of your social media. Social commerce is playing an increasingly important role and the possibilities of image building and public relations in social media are also on a completely new level. Direct contact with customers not only helps in service, but also in product development and of course in sales – most important.

Online Supermarket Test USA! From organic food to grilled meat on Instagram

In the United States, there are now the largest supermarket chains in the world, Walmart, Whole Food or even Trader Joe’s. Doing the big weekend shopping and then driving home in the SUV to the family, the few want to do that themselves. As a result, US online food retailing is growing rapidly. From New York to Los Angeles and Las Vegas, more and more people order their food, from fruit to drinks, vegetables, sugar, bread and salt more and more on the Internet. It pays off an online order! Not only that you save a lot of time shopping, as well as carrying the many shopping bags, sometimes you even save real money! Because it’s worth shopping online, especially when you’re buying in bulk. Not only for families, but also for singles, the online order is always attractive and therefore we wanted to look at the US supermarket chains in comparison. Who tries, who gets his fans involved, who reaches the most people?

The big supermarket chains have long been on the Internet and try to bring their products digitally to the man and to the woman. The Internet shops are very simple, so that you can not only order conveniently from the notebook but also from the phone. Not only the big supermarkets are involved, also Amazon is becoming more and more widespread in food online trading. With the first pilot projects you try to become a permanent player in the market. The food industry is very hard! It’s about every single center and every single gram. You only make money with the big crowd, that’s why it is so important for online shops to reach a lot of people.

Target group for online food

The target group for online grocery orders is clearly defined and aimed at an audience that is very Internet affine anyway. If you do not order anything else on the internet, you will not start with food. However, the other ordered products, no matter in what form, for the jump to the first food order is not far. If you look at the online usage of the Americans, we focus on an audience of 20 to 40 years. For people from 35 to 45 years you should drive another campaign. For people, including seniors and retirees, a second campaign, which specifically addresses the children of the elderly, is also profitable. With the incredible advantage that the old man or the old lady no longer has to carry their bags themselves. But they are conveniently delivered to the front door. It is not just about fruit but also about everyday things and kitchen rolls or toilet paper, dish soap but also sugar, pepper or paprika spice powder.

Instagram Marketing of the Big US Supermarkets

In addition to Facebook and YouTube, Instagram is part of everyday life today. Thanks to the new Instagram shopping function, you can now also guide your own fans to the online shop for the first time. No winning code or awkward clicks through a link on the biography page of Instagram. Shopping on Instagram has never been so easy and that’s why we wanted to take a close look at the market. Food on the internet that is relatively new, that’s why here our market check USA!

Markets in comparison

If you take a look at the Instagram channels of America’s largest supermarket chains, it quickly becomes clear that the social media managers attach particular importance to healthy food, families or animals. Especially Whole Foods has come up with a very nice idea: a dog carrying the Whole Foods bag in its mouth? Brilliant! Kroger is a little less creative on Instagram. The food does not look appetizing, the posts are not varied, here simply the creativity is missing.

  • Whole Foods: Getting the Dog – 8.5 / 10
  • Walmart: The Family Market of Fashion, Food and All – 7.2 / 10
  • Trader Joe’s: Tasty Meets Art – 8.1 / 10
  • Aldi USA: Upcoming for Fresh Foods – 7.8 / 10
  • Sprouts: The Farmers Market – 6.9 / 10
  • Fairway Market: Freshness that does not quite perform – 6.7 / 10
  • Wild Oat Marketplace: Wild, wild, wild! – 6.2 / 10
  • Kroger: Well meant, but no – 4.8 / 10
  • Food Lion: Little Performance – 6.0 / 10

Quick check for engagement

The quick check at the bottom of each retailer’s retail list gives you an idea of ​​the interaction rate. Quickly skipped is the formula:

Engagement = Likes / Followers

Of course, the result can be influenced by social bots. Ultimately, however, at least a cross-sectoral indicator that allows quick conclusions. These interaction rates can be checked more precisely by long-term tracking of posts, comments and likes. The Total Rating then stands for the combination of interaction with the visual performance of the channel.

Whole Foods: Getting the Dog

Whole Foods is a real giant! The Instagram channel has over 2.5 million fans and the concept is also very delicious. A special teaser at Whole Foods are the dogs in each 7/8 image. A small, cute dog with Whole Food bag. We’ve talked about Petfluencer in Marketing before.

  • Rating: 8.5 / 10
  • 2,962 posts
  • 2,500,000 subscribers
  • 4,517 subscribed
  • 13,600 likes on average
  • 157 comments
  • Quick Check: 0.54% engagement
  • Whole Foods Instagram

Walmart: The Family Market with Fashion, Food and Everything

Walmart is known worldwide and Walmart brings it to Instagram on Instagram. Walmart is clearly broader than the typical food supermarket. Fashion, furnishings but also events, sports and animals.

  • Rating: 7.2 / 10
  • 1,326 posts
  • 1,000,000 subscribers
  • 54 subscribed
  • 3,600 likes on average
  • 132 comments
  • Quick Check: 0.36% engagement
  • Walmart Instagram

Trader Joe’s: Tasty meets art

Trader Joe’s has one of the most beautiful channels because they dare. With small drawn cartoon sketches they tell little stories or take drawn hands that pick up the bacon. Very loving and partly elaborate thought and produced.

  • Rating: 8.1 / 10
  • 292 posts
  • 424,000 subscribers
  • 0 subscribed
  • 9,870 likes on average
  • 241 comments
  • Quick Check: 2.32% engagement
  • Trader Joe’s Instagram

Aldi USA: Upcoming for Fresh Foods

Tasty and fresh, very different than you know it from the German original. Aldi USA presents itself as a healthy brand with fresh fruits and vegetables as well as delicious breakfast ideas.

  • Rating: 7.8 / 10
  • 545 posts
  • 185,000 subscribers
  • 114 subscribed
  • 1,900 likes on average
  • 32 comments
  • Quick Check: 0.10% engagement
  • Aldi USA Instagram

Sprouts: The Farmers Market

Go Green! At Sprouts there are fresh vegetables and fruit from the countryside. Sprouts knows how to deal with delicious novelties as well as classics like tomato and paprika.

  • Rating: 6.9 / 10
  • 1,544 posts
  • 113,000 subscribers
  • 6,879 subscribed
  • 813 likes on average
  • 14 Comments
  • Quick Check: 6,08% engagement
  • Sprouts Instagram

Fairway Market: freshness that unfortunately does not quite perform

Fairway Market is unusually fresh, showing not only products but also manufacturing and producers. From grilled meats to delicious desserts, everything included. Nevertheless, Fairway Market with 1,119 postings manages only 6,819 followers. Strange, still nice!

  • Rating: 6.7 / 10
  • 1,119 posts
  • 6,819 subscribers
  • 2,724 subscribed
  • 104 likes on average
  • 9 comments
  • Quick Check: 1.52% engagement
  • Fairway Market Instagram

Wild Oat Marketplace: Wild, wild, wild!

After the good recommendations, it is now a little unsorted at Wild Oats. As the name Wild says, here on Instagram we have a mix of sunsets, reposts of other users, shelves, flower markets – what? Where is the focus?

  • Rating: 6.2 / 10
  • 345 posts
  • 8,556 subscribers
  • Subscribe to 1.451
  • 82 likes on average
  • 4 comments
  • Quick Check: 0.95% engagement
  • Wild Oat Instagram

Kroger: Well meant, but no

Kroger is also one of the largest supermarket chains in the US, but Instagram does not represent that at all. Blurred photos, not very well put together food (pancake disaster or muesli / cheese / something Bowls), right after spooky photos with supposedly funny fonts. Heavy food with few followers. The CTA link (Call to action for possible sale) leads to a PDF form. Only just over 50,000 followers in over 1.5 million Facebook. Weak performance.

  • Rating: 4.8 / 10
  • 1,142 posts
  • 52,100 subscribers
  • Subscribe to 1.452
  • 439 likes on average
  • 22 Comments
  • Quick Check: 0.84% ​​engagement
  • Kroger Instagram

Food Lion: Little Performance

Surprising is also Food Lion. One of the big supermarket chains in the US, but only 6,627 followers. Strange but true. They try very hard, but only makes the typical mix of Facebook photos and any tasty reposts.

  • Rating: 6.0 / 10
  • 177 posts
  • 6,627 subscribers
  • 0 subscribed
  • 68 likes on average
  • up to 2 comments
  • Quick Check: 1.02% engagement
  • Food Lion Instagram

The largest food chains in the US

These are the largest chains of the USA currently (source: Wikipedia).

  1. Albertsons LLC – 2,400 stores
  2. Aldi Nord (operates under the name of Trader Joe’s) – 479 stores
  3. Aldi Sud (operates under the name Aldi) – 1,600 stores
  4. Costco – approximately 500 warehouse stores
  5. Ahold Delhaize – 2265 stores
    Food Lion (1098)
    Hannaford (188 stores)
    Giant Carlisle (197 stores)
    Giant Landover (169 stores)
    Stop & amp; Shop (416 stores)
    Martin’s Food Markets (197 stores)
  6. Kmart Super Center – 1 store, formerly 105 stores at its peak
  7. Kroger – 2,460 stores;
  8. SpartanNash – 167 retail stores
  9. SuperValu Inc . – 1,582 stores (691 corporate and 891 franchised stores)
  10. SuperTarget – 251 stores
  11. Walmart – 3522 stores + 699 Neighborhood Markets + 660 Sam’s Clubs
  12. Whole Foods – 430 stores

Conclusion it could be more in food online trading

Instagram marketing has not yet fully penetrated the big US supermarket chains. In particular, 2 of the big chains are so far hardly trouble on Instagram to be present. As they gather over a million fans on Facebook, the Instagram channels abandon loveless postings. Badly copied is only just won and therefore it is advisable to reconsider its Instagram marketing strategy for large American food retailers. New content, new ideas, new photos and videos! A large part of the US supermarkets already has a good figure in Internet marketing. Nevertheless, the giants can learn something from the small startups. That’s why we took a close look at the food startups to find out why their interaction is 10 times higher on average! How does it work out here compared to food startups!

 

Top Food Start Ups USA Check! High Investment Marketing – Guaranteed Success?

After we compared the food online shops USA and food shops in Germany in our last food check, today we draw the comparison to startups in the food online trade! Why? In the analysis of the US and German supermarkets, which are active on Instagram to gain more reach, the relatively low interaction rate has been noticed. On average, American supermarket chains are barely achieving an inflation rate of 1%.

What does this interaction rate mean?

Everyone can have fans, eg. through a one-time but big promotion. As a result, many people became aware of us once, follow our channel but are then ghosts. No interaction, no likes, no comments. Our brand is consistently ignored. The interaction rate is very easy to calculate, in its simple model

Interaction = (likes + comments * 4) / number of followers

So if our channel has 100,000 fans, but only 875 of them interact with our medium, our below interaction rate is under one percent. If we had 5,100 interactions, we would be at 5%. For large companies can make a small smear here, by their already very high online presence, you reach many people. The calculation of the interaction quota is therefore so important for companies. Fans are relative, we explain this again and again in our work as a social media consultant. Many supposed influencers buy their likes or followers on the internet. Filtering out who has real increases and who is struggling with unfair means is the challenge. That’s why many companies consult a social media agency when it comes to booking bloggers. That shows the great value of the interaction.

That’s why even big companies should make an effort in their social media marketing, because it is not just about the fans that are achieved by the general brand awareness, it is about creating interaction in this community. Especially the community thought is important, why am I on Instagram? What added value am I looking for here? Do I want detailed information? Do I want many lyrics? Or do I just want to be entertained?

It’s precisely this regular and steady flow of information – photos and videos instead of long texts – that should be taken care of in Instagram Marketing . In particular, food start ups make this work. No matter if it’s about the muesli for the trouser pocket or a healthy smoothie. Young founders have a lot of ideas and some make their idea a true brand!

Food Start Ups in the US vs Germany

Of course, we first stretched our feelers towards the USA. With a reputed article as a basis, we set out to analyze the various Instagram accounts. We quickly noticed that many US food start-ups are having less trouble with their Instagram channel. It looks quite different in Germany, here we could not find a single bad candidate from our various copies. As part of our company’s social media marketing in the food industry, we wanted to share a few channels with you, including 3 US examples and 3 examples Germany present. Includes interaction rates and followers for a quick comparison.

Negative Example: America’s Start Ups Spend Little Time

  1. Melt Organic – Wow … speechless. Where is the Social Media Manager – 3.5 / 10
  2. Rooibee Red Tea: More standard does not work: Product, Influencer, ready – 5.1 / 10

To save the honor, we still have a positive example from the United States: Love Suja – The only bright spot, is still! – 6.5 / 10

Positive example: attention to detail from Germany

  1. Little Lunch Soups: Tasty Stews in Glass – 8.1 / 10
  2. Oatmeal: The Muesli for Your Pocket – 7.8 / 10
  3. True Fruits: Lives on the spirit of the “cult drink” – 6.1 / 10

Comparison: Start Up Instagram Marketing with High Invest – Guaranteed Success?

In my search for creativity in the food industry, of course, I did not come for a look at the USA. What about creative ideas in social media marketing? Here would have to find something! But … no indication. “The United States Of Food: The Most Well-Funded Food & Beverage Startups In Each State” ( article ) first promised me that it has to be good concepts, otherwise nobody would invest. Looking at the social media channels, I was amazed. Almost speechless. Little creative, total standard and no one manages over 5,000 followers. The worst examples (especially the area of ​​fitness I save you directly). No best practice! Here’s just a quick look at Instagram Nogos. You can also see the relatively high number of follower numbers compared to the interaction – bought? Let’s take a quick look at the frame data of the channels.

Quick check for engagement

The quick check at the bottom of each retailer’s retail list gives you an idea of ​​the interaction rate. Quickly skipped is the formula:

Engagement = Likes / Followers

Of course, the result can be influenced by social bots. Ultimately, however, at least a cross-sectoral indicator that allows quick conclusions. These interaction rates can be checked more precisely by long-term tracking of posts, comments and likes. The Total Rating then stands for the combination of interaction with the visual performance of the channel.

Melt Organic: Wow … speechless. Where is the Social Media Manager

No love in Instagram management despite great product and state in supermarkets. Melt is the slightly different butter. Unfortunately, the channel is anything but exceptional.

  • Rating: 3.5 / 10
  • 1,496 subscribers
  • 1,186 subscribed
  • 200 posts
  • 44 Likes on average
  • Quick Check: 2.94% Engagement
  • Melt Organic Instagram

Rooibee Red Tea: More standard does not work: Product, Influencer, ready

Standard, absolute standard. A bottle in close-up, some influencer looking at the ground … um 2.471 subscribers and only 16-30 likes. Again, there is again little love in the channel and more of a $ 9 Social Bot.

  • Rating: 5.1 / 10
  • 2,471 subscribers
  • 1,056 subscribed
  • 510 posts
  • 36 likes on average
  • Quick Check: 1.45% engagement
  • Rooibee Red Tea Instagram

Love Suja: The only bright spot in the US: It’s okay!

So that we can at least have a good example from the article “The United States Of Food: The Most Well-Funded Food & Beverage Startups In Each State”, here’s the channel of Love Suja. Actually only a drink, but chic, modern and lively presented. Where the subscribers are not genuine under warranty.

  • Rating: 6.5 / 10
  • 2,361 posts
  • 150,000 subscribers
  • 2,529 subscribed
  • 455 likes on average
  • Quick Check: 0.30% engagement
  • Love Suja Instagram

Food Startups in Germany: 3 Good Recommendations for Instagram

New concepts, new happiness. A look at the food startup industry.

Startups for Online Foods Comparison

We take a look at the new ideas around healthy eating, organic food, drinks and superfood.

Little Lunch Soups: Tasty Stews in Glass

From my own experience, I know how delicious the small glass are. With the TV-format “Cave of the Lions” Little Lunch became even better known. Also on Instagram, the company is exemplary with a mix of products, ideas and bloggers.

  • Rating: 8.1 / 10
  • 402 posts
  • 17,900 subscribers
  • 317 subscribed
  • 520 likes on average
  • 11 Comments (up to 200 on promotions, sweepstakes)
  • Quick Check: 2.90% engagement
  • Little Lunch Instagram

Oatmeal: The Muesli The Flapjack for the trouser pocket

Another cereal bar? Oh yes, the Start Up Hafervoll shows how to create a sympathetic, genuine and lovable product. For the mass market and for athletes. You are also very active on the Instagram channel.

  • Rating: 7.8 / 10
  • 465 posts
  • 20,100 subscribers
  • 3,771 subscribed
  • 1,220 likes on average
  • 47 Comments
  • Quick Check: 6.06% engagement
  • Hafervoll Instagram

True Fruits: Lives on the spirit of the “cult drink”

The Instagram channel is less successful than many others, but True Fruits is so well placed that many love the brand. They focus on transparent content and innovative bottle design. Just a little more than just a smoothie.

  • Rating: 6.1 / 10
  • 719 posts
  • 107,000 subscribers
  • 9 subscribed
  • 2630 likes on average
  • 39 Comments
  • Quick Check: 2.45% engagement
  • True Fruits Instagram

 

Conclusion of the startups, the big food companies can learn

Especially in the love and devotion to Instagram marketing, every single text, photo or video, lies the power of the young start ups. With an interaction rate of 10%, you typically get ten times more people to interact with their content in the form of likes or comments. As a result, you not only have more people actively committed to branding but also achieve a greater viral effect. With each Like also friends get to see the respective post and can choose to like it or ignore it. If you also decide to make a positive statement, the viral effect becomes even bigger. That’s why it’s so important for companies to pay so much attention to the interaction rate in their Instagram marketing and to the fact that users really interact with the medium and not just leave it alone. Therein lies the power of the startup.

Instagram Strategies and Social Media Managers Career

All social media news for the current week. Among other things, 52 Instagram strategies packed in an infographic, so you can plan your next Instagram concept with best practice examples. In addition, Social Media International highlights the careers network LinkedIn, what does it actually do, how does it work and for whom is the social network suitable? Social media occupational fields were also an issue this week. In the past, people mainly confined themselves to Facebook, which is the case today for different occupational fields in the social media world and how to reach the top current jobs, the blog Social Media for Business explains. Here you come directly to the Social Media Marketing News (all headlines).

  1. Instagram Strategies for your Business
  2. Social Media job profiles and 5 reasons why LinkedIn is the right platform for your job search
  3. Getting tips for developing your communication strategy
  4. Social Media Career

Social Media Marketing: Strategy through Best Practice

Instagram Strategies for your Business

Finding an important social media strategy for Instagram is difficult enough, especially for young companies, self-employed individuals and startups. In today’s social media marketing mix, there is no longer just one important social network, but different platforms, with different advantages and disadvantages. While you can easily share up-to-the-minute information on Facebook, YouTube is popular for this short-term effect as well as for its long-term impact. Instagram is increasingly becoming a permanent advertising channel, Pinterest provides search engine placement and references to its own website, Twitter is for the press and Musically for the extremely young audiences. That many young social media managers are overwhelmed at this point is more than understandable.

Learning Best Practice Projects!

If you’re a social media manager, take a look at Best Practice Projects , content that works. Aristotle once said that we can only look so far because we are sitting on the backs of giants. That is, we learn from those who have done it before. From this we can draw conclusions and perhaps even avoid our own mistakes. Avoiding risks is ultimately not just the campaign but the whole company. To avoid this risks read here How to Schedule Instagram Posts: The Complete Guide.

Is LinkedIn the right platform for your job search?

Who has mastered the first strategies and feels more and more confident as a social media manager, who can someday also look for a job. Whether it is after the internship or after training or after starting in a smaller company and the desire to change professionally. But how do you actually get jobs as a social media manager? Social Media International today writes about five reasons why LinkedIn is the right platform for your job search.

What is LinkedIn?

LinkedIn is a Career Network . This works in its principles as well as a social network, or Facebook. Only the focus of the network is on the professional career and the linking of business contacts. Instead of a timeline and girlfriend you have a timeline with CV. Here, strangers can directly see their own knowledge, which in turn can be confirmed by other users, but you can also in-depth information about the CV of the person and about the different steps in the professional life. Many big employers take a look at these profiles, so you often do not even have to actively advertise, but can wait for a headhunter to write you down because he wants to win you over for a big company. If you’re looking for a job now and want to become social media manager , here are five reasons to look for a job on LinkedIn!

LinkedIn also changed its design if you like to know the main changes, check this article Introducing the New LinkedIn User Interface by Top Dog Social Media blog.

Developing a Communication Strategy for Social Media Managers

As far as social media strategy is concerned, we already had 52 practical examples of how marketing works on social networks. In addition to the basic social media strategy, there are also various sub-areas that one must think of as an agency, startup and company. Among other things, this includes the communication strategy, that is, which content is actually communicated?

Career Profile of a Social Media Manager: Diversity

Social media strategy, communication strategy, what do you think about the extent of the social media manager job these days? In the past, the social media manager took care of everything, after all, there was only Facebook. Today, the job profile of social media manager is definitely more differentiated. How does one distinguish between the different social networks, but also between the different strategies modern? Is it about organic range or unpaid range? Is it about classic marketing, do we use influencer marketing, do we work cross-medially or just on a network, how do we produce content? Who is our target audience and how can we analyze it? At the very end, when we run a campaign, how do you monitor success? Questions about questions that a social media manager has to face in online marketing these days. That’s why the profession of social media manager today is much more diverse and no longer specialized in just one action or one skill. There are social media managers who are especially concerned with Facebook. Your entire day is Facebook. They run split test campaigns, create graphics for these AB tests, while others spend 3 months diligently planning an influencer campaign. Other social media managers only deal with content and others take over the photography and media work for Instagram. The bigger and more complex the company or the product range, the larger the social media management.

More highlights of the week from the most important German social media blogs we have here for you in the headlines!

Social Media Week: The news

Here you will find the recent social media usage worldwide.

Social Media One Blog

The recent headlines of Social Media One Blog are “Data scandal on Facebook / Cambridge Analytica and criticism of influencer marketing | Social Media Week” und “Musical.ly: Music Usage in Videos + 4 Tips for Social Media Managers”. Read more about the recent news:

Buffer Social Blog

This are the most recent headlines of Buffer Social Blog like “How to Discover and Create Content That Your Audience Craves (and Grow Your Following)” and “How to Schedule Instagram Posts: The Complete Guide”. You like to read more about them? Check the agencies recent blog posts:

Dustn Blog

This week Dustn Blog shows new “Why You Need to Be at Social Media Marketing World 2018” and “Instagram Sizes and Dimensions 2018: Everything You Need to Know”. The recent headlines:

Sueb Zimmermann

This are the most recent headlines of Sueb Zimmermann like “How to Use Instagram Story Highlights” and “3 Ways To Increase Your Instagram Engagement With Better Captions”. Headlines and news of the week:

Patrick Pegfitz Social Blog

The most newest agency Patrick Pegfitz Social Blog writes about “How to Create a Business You Love” also “How to Attract an Audience with the Facebook Creator App”. More headlines:

Top Dog Social Media

Here are the most recent news for Top Dog Social Media like “How to Optimize Blog Posts for SEO” and “How to 10x Your Social Media Engagement with Hashtags”. Read more about the news:

Jenns Trends

New by Jenns Trends, this week “Where to Put Your Instagram Hashtags” and “Everything You Need to Know About the New Instagram Algorithm”. More new topics of the blog:

Digimind Blog

Headlines and stories of Digimind Blog like “3 Must-Have Qualities of a Successful Digital Marketer” and “5 Indisputable Reasons For Companies To Invest In Social Listening”. News of the week:

Social Sorted

New blog posts by Social Sorted we found today are “7 Powerful Social Quotes To Make You Think [+ Free Quote Video Storyboards]” and “5 Ways to Be Like These Wine Businesses Crushing Social Media Marketing”. Read more about the recent news:

Socialpubli

This are the most recent headlines of Socialpubli like “Why You Should Incorporate Instagram Stories in Your Digital Marketing Strategy” and “Influencer Marketing: 4 advertising media that have been “dethroned””. More headlines:

Youtube Users Worldwide This Month

Today on the 18.04.2018 20:35:30 around1.481.844 people in New York (USA) are users of Youtube! Around 674.181 poeple in Los Angeles and 1.525.273 in London. How many Youtube useres does your city have?

City User Previous Growth
Shanghai 4.210.140 4.205.900 4.240
Beijing 3.734.432 3.730.671 3.761
Istanbul 2.434.254 2.431.803 2.451
Tokyo 2.345.516 2.343.154 2.362
Moscow 2.117.080 2.114.948 2.132
Seoul 1.769.951 1.768.168 1.782
London 1.525.273 1.523.738 1.536
New York 1.481.844 1.480.352 1.492
Rio de Janeiro 1.116.012 1.114.888 1.124
Singapore 960.684 959.717 967
Los Angeles 674.181 673.502 679
Cape Town 649.139 648.485 654
Yokohama 646.733 646.082 651
Berlin 610.503 609.888 615
Madrid 556.667 556.106 561
Rome 499.385 498.882 503
Dubai 497.362 496.861 501
Toronto 474.106 473.629 477
Taipei 469.490 469.017 473
Chicago 467.862 467.391 471
Paris 386.985 386.595 390
Montreal 286.299 286.011 288
Barcelona 278.495 278.215 280
Philadelphia 272.128 271.854 274
Kyoto 255.934 255.677 258
Munich 251.736 251.482 253
Milan 236.032 235.795 238
Dallas 228.747 228.516 230
Cologne 183.515 183.331 185

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Blogger and Influencer Events: How it works

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Influencer Campaigns Best Practice Examples

Influencer marketing and campaigns are, of course, not new in Social Media Marketing! There are many best practice examples from the industry that show how successful you can build up your reach and win new customers. Of course there are also the traditional campaigns in social networks.
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Social Media Campaigns Best Practice Examples

Social Media Campaign – There are many best practice examples. From international brands to Facebook, Instagram & Co. advertising to Product Placement and Influencer Marketing.
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Social Media Marketing: Graphics / Gifs for Facebook Ads and Instagram DIY

Many post on their Instagram Channel the same photos, which are already in e-commerce to be seen. Value is so important when it comes to the fast consumption of content. For the interaction, you only have a few minutes as a manager, the user scrolls to the next image. Instagram
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