Social Media Betreuung Prominente & VIPs: Kommentare, Kooperationen und Verträge

Kim Kardashian, Taylor Swift, Justin Bieber, not only the big names of this world don’t look after their Insta Channel alone, also German big bloggers are no one-man army but work with a team. The care of the own Social Media channel usually does not take place thereby any longer by the prominent person but by employees or the management. This is especially about coping with the high number of likes, comments and inquiries. But what else does the celebrity do when posting on social networks? Let’s take a look today at the care of social networks of celebrities and VIPs.

Three principles of cooperation:

  • trust and closeness
  • Content and content selection
  • preserve personality and immediacy

Three aspects of cooperation:

  • time savings through comments and interaction
  • contracts and negotiations
  • Cooperations and media partnerships

Discretion is everything in VIP support

What makes social networks successful is, in particular, the close social bond with one’s own fans. What counts most is the direct connection. When I send a comment, the celebrity I like will probably read and answer myself. Of course, the same applies to other interactions with the stars’ fan pages. The interaction with the fans is important. The feeling of a direct encounter must of course not be lost by the support of an agency or by management. The constant flow of information is also a challenge for the respective agency. The respective celebrity experiences a lot at his age, of course, not only through productions but also through events and, of course, also private life, e.g. with friends and families, but also nightlife, e.g. in bars or clubs. It is really difficult to capture and present all these moments in the social media, especially with the amount of information that is generated every day. On point number 3 is essential in cooperation, trust and trust again. When editing comments, replies and postings, e.g. when the celebrity is on holiday, does not have permanent access to the Internet, the artist must be able to rely completely on the management.

These are the 3 essential and important points in the treatment of social interaction by an agency, it is about the continuance of the emotional connection and the direct communication, for the fans. But it is also about coping with a constant flood of information, the selection and selection of which must be done quickly. When publishing content and interacting with fans, you also need to be able to fully rely on the agency. If all these three points are fulfilled, nothing stands in the way of a successful cooperation!

Comments and answers by personal Social Media Manager

The highest time savings in social media are offered by agencies by the kids each answer of comments. Fans feel valued when their opinions are heard. If a direct contact of the celebrity, e.g. the management, reacts to comments, this can only have a positive effect on the entire interaction. The higher the interaction on a social channel, the higher it is classified by the algorithms of the platform operators. That’s why it’s important to keep the interaction the same during growth. With 1,000 fans this is of course still feasible, maybe even with 10,000 but at the latest from 100,000 fans it is really work to look after your own social channel. If you work not only on one platform as well as Instagram or YouTube but mix platforms and work cross-media, the work multiplies accordingly. That’s why many influencers and bloggers rely on management throughout their careers, not only for managing answers and comments, but also for further development and for the entire world of customers, for negotiating and drafting contracts for usage rights. The most important thing, however, is to save time so that you can concentrate fully on your own postings. If a large part of the comments, e.g. 98%, can already be covered by a trusted third party, it helps the celebrity to optimize their own time management. The remaining 2% of the comments are very special and will only be answered after consultation with the respective blogger, influencer, celebrity or star. Through the frequent answers of the management or the person of trust, the own knowledge about the many details of the life of the celebrities grows. That’s why answers are becoming more and more targeted and the celebrity saves more work each week and month and can thus fully concentrate on his actual job.

The help with comments by an agency does not reduce the own interaction with the fans. Of course you have a look at your own comments and fans in the morning, at noon and in the evening, and often in between. Especially the community is very important to bloggers but also to celebrities. In the end, they are the basis for success!

Brand Ambassadors and Ambassadors, Negotiations and Contracts

Whoever concentrates the whole day on his actual job and occupation often has little time left to worry about contracts or offers. Every customer request is work again, every offer is work, in the end perhaps only one in 10 customers will confirm this offer. It is not possible for many celebrities to invest a week’s work in it now. Not only the time aspect plays a role for many celebrities, but also the experience and expertise of agencies and management are consulted. You have extensive experience in drafting and negotiating contracts for brand ambassadors, for various media, from print to visual or moving image, digital, advertising or even without advertising. Likewise it concerns the different countries, one is only in Germany, only regionally, in the entire German-speaking area, several European countries or also world-wide or only punctually world-wide in individual countries, e.g. the USA, Russia and Germany. All these aspects have to be taken into account in every single contract negotiation and therefore many celebrities rely on their management.

Not only the relatively dry contract negotiations belong to it, also creatively concepts. If, for example, campaigns are developed for YouTube or Instagram, it is always necessary to have a creative mind that summarizes the ideas, forms a central theme and visually forms a visible concept for the customer and the celebrity that is easy and quickly understandable. Such negotiations, including the concept, can last a month, two months or even three months. Throughout the negotiations you have to stay on the ball, but also keep in touch with customers and attend many meetings.

Partnerships and cooperations with companies for Instagram, Youtube & Co.

The content on the social networks must offer something special every day. 1 or 2 postings on Instagram and of course five or six stories a day. You always need a good location, exciting events or great experiences. The organization of such opportunities takes a lot of time and requires a large network in which one has many contacts that provide one opportunity. If you are a celebrity visiting Jerusalem, for example, you need appropriate locations and possibilities here, as well as parties but also events and networking. These should also have the appropriate quality and the visual, high-quality should always be maintained. Combining these different aspects to form a concept for cooperations and partnerships, not only as brand ambassadors but also, as here, through win win situations, e.g. by participating in high-quality events but also the press and other celebrities and youtube, if you yourself are youtube or other Instagram stars if you are active on Instagram. The range of different fields of activity in the field of cooperation and partnerships is so diverse that it takes a good network of many years to bring the various actors together. Then for each individual concept and for each individual visit you need not only the added value for your own celebrity but also the respective added value for the host.

Let’s summarize once again how the work between a social media agency and a celebrity works best.

Three Principles of Collaboration: Trust, Content, and Personality

At the beginning of the article we talked about the fundamental cooperation, the trust, the coping with all the information but also the maintenance of the personal connection, which is the special highlight for the fans in social networks.

Three aspects of collaboration: time saving, contracts and collaborations

The most important aspect is the time saving through interaction, with fans but also with potential opponents of your own channel. The many answers, comments and feedback help the celebrities to concentrate on their own job. In addition, contract negotiations as well as creative concepts have to be planned for advertising partners. The offers, but also the final strategies. Number three is the establishment of possible cooperations and partnerships with other celebrities, bloggers but also brands or locations.

Good social media agencies combine these three principles and the three aspects of collaboration. So you can develop together and build a working system as a blogger or celebrity, with which you can pursue your real passion 100% further and have a partner at your side, who focuses on the commercial and creative aspects.

Speaker: Social Media Manager Training – Today it’s about food!

Today we were guests in Bavaria! Beautifully located but also planning intensive, today’s workshop meeting has taken us into the heart of Bavaria. Early in the morning, 7 o’clock in Munich, with the start of the hotel began super, fantastic weather, the Munich city center, the anticipation is great and the first way leads us to the Bavarian country. You rarely experience such wonderful moments during a speech, even on arrival. The sunrise over the Bavarian Alps, small lakes and left and right again and again a few cows. Not only wonderfully romantic but also a perfect preparation for today’s workshop in a large organic food company. With a long tradition and company history, the company is not only well positioned in the specialist trade but also digitally. Social media marketing is also to be expanded so that the online shop receives even more attention. More reach, more fans and more information for all those who already love the brand and all those who will hopefully soon love the brand! After a three-quarter hour drive over the green landscapes of Bavaria we were there. In the midst of green meadows, a small village and a huge headquarters. However, not in the way one thinks of a classical headquarters, but in the way it should look for a modern organic company!

First we came to an entrance, with a small biotope, everything framed with glass and over a small wooden bridge it went in over the shallow water, the friendly reception let me then on another building, could the small biotope still be topped? Yes! In the marketing building, there is a small organic supermarket downstairs, next to it a kitchen, with bakery, butcher and daily changing menu. You don’t have to eat in a barren room, you can use the huge foyer with big plants, small wooden sticks connecting the different tables, bright, large glass surfaces and friendly staff. If I wanted to work in a food company, I’d start here!

Philosophy in companies for authentic social media marketing

The business environment is particularly important for authentic social media marketing. Do we convey a marketing message that we create purely through our conception or do we reflect a real, honest environment? Those who already have a positive influence in their own company in such a holistic way will receive a lot of positive feedback from their fans to the social networks as well as from their employees. Because even a nice working environment ensures that a brand is perceived as interesting both internally by the own employees and externally by the customer. And interest is exactly what we want for our marketing! The more prospective customers we attract, the more products we can sell. Reach is therefore the be-all and end-all in social networks and also in marketing. The positive effect that the own working environment can have is also shown by the companies themselves, as well as Facebook. With different zones so that employees do not find themselves in grey boxes, but in a free environment in which they can also develop themselves. Satisfied employees attract new applications and so you are much better positioned in recruiting. Finding new talents for your own company can increase your own growth. Social media marketing is about more than just your own marketing. It is about customers, prospective customers, people who do not know us yet but also people who know us by heart, as well as employees. The own social media concept should cover all these components and transport them in the messages. That’s what it’s all about today!

Lecture Structure, Social Media Marketing and Emotions

Social media marketing can of course be explained in principle in its strategies and methods, so that one understands the processes behind it, for example, the causes and effects. Here in Munich, we have been particularly concerned with promoting social media marketing. Although the brand is represented in thousands of stores, the current social media figures can still be significantly expanded. We are currently still below a threshold of 1000 fans. The first 1000 fans, as we already reported in one of our blog entries, are very important for the reputation and also the public image. The aim should be to reach not only our own customers in Munich but throughout Germany through classic social media marketing and advertising and ideally to draw them to the online shop or to remind them to use our product in the supermarket the next time they shop!

Lecture Part 1, Social Media Marketing and Advertisements

In the first part of the lecture, we will focus in particular on standardized marketing opportunities through social networks. While the emotionalization is only discussed in the second part, the basics are really at stake here. We talk about the basic possibilities that are offered in the social networks. Because the individual social networks differ in their possibilities to generate reach but also in the functional possibilities and/or in the target group. Depending on the product and brand, careful attention should of course be paid in the run-up to such a strategy for social networks to which networks one reaches which people in order to draw the greatest effect from one’s own campaign. If you focus on the wrong social network right from the start, you are burning cash and will not reach the right people who will ultimately interact with our product or brand. That’s why we filter in the first part of the lecture which social networks are profitable at all. Point for such a food company that works strongly in the organic sector and thus also has a trend, here we speak of organic food or also the whole area around vegan and just the explicit sale of organic products. A positive image that ideally we should also reach a target group interested in such products. These include, of course, young mothers who focus on a healthy diet for themselves and their families. They also include young to middle-aged people who can still be reached via social networks. Those who most likely have a higher standard of living and can therefore afford food that is a little more expensive than the conventional product from the supermarket, but who have a high affinity to online trade, as this is to be expanded in the future. All these factors must also be taken into account and we are not yet in the active work of the Social Media Manager. We also focus not only on the needs here in Munich and the surrounding area, in Bavaria, but also on the needs of the inhabitants of Berlin, Hamburg and cities such as Cologne, Düsseldorf and Frankfurt. The company is positioned throughout Germany but is also active in various other markets, in a total of 17 countries. First of all, however, we want to create a working concept in our home market that can then also be adopted for other markets or languages.

In the first part of the workshop, we will discuss all these aspects, but also other factors, e.g. the various placement possibilities of the content as well as advertising measures, with the employees in Marketing.

Lecture part 2, reach and emotionalization in content

Content is the big magic word when it comes to success and social networks but also in the entire online marketing. Content is not only important in social networks, search engine optimization also depends on good content. Those who manage to create content that inspires people or to which they assign added value will automatically generate more reach through the higher interaction rate of their own fans and followers. Here about the interaction rate is, that is, the more frequently a post is commented, geliked or even shared, the more attention it gets through the algorithm of social networks. This increases the relevance of your own contribution but also of your own social media channel. The more continuously one maintains this strategy, the more successful one becomes automatically. It is important that the content has an emotional effect on our fans. Therefore we create in our lecture different creative concept which we discuss here in Munich live on site. Our creative concept is based on the observation of various players in the market. This includes e.g. bloggers but also magazines or media that deal with the topic of food. One looks a little at the international markets and other regions that have similar preferences, but differ a little in their strategies and methods, as well as America or South Korea. It is about competition and competition, but also about more distant competitors, as well as completely different industries and the learnings that can be drawn from their social media activities as a company. In the second part of the presentation, we look at these aspects and how they can be used to fill their social channel with daily content that not only gives their fans more value but also a certain emotional attachment to their brand. Over time, days, weeks and months we form real brand fans. That’s why they do social media marketing!

Social Media Agency Munich

Are you looking for an agency that can show you as a company in Munich how to create performance on social media? Our social media experts help their employees in training and further education to master the first important challenges for their company. We show possibilities and strategies and develop a first plan together, for the first weeks and months. With the lecture and with the later practical work of their employees, the knowledge will be consolidated and expanded. Ultimately, as a company they are then able to conduct their basic social media marketing in-house so that they can constantly advance the latest content and guarantee a look behind the scenes. Workshop, strategy or consulting, our experts are there for your company. Get in touch with us.

Berlin: Social Media Marketing Workshop in front of 150 people – WOW!

Social Media Lectures and training in Berlin we often and gladly hold, but this time it was something special! With a Swiss division of over 150 people, it was all about social media marketing and influencer marketing for over 8 hours. Our decisive goal in the training was to show the young people how they can shine with social media marketing in your company. Because, whether you believe it or not, even after more than 10 years of social media marketing on Facebook and YouTube, there are still many companies and businesses that still do not actively market online. This is why more and more large and medium-sized companies are looking within their own ranks for suitable specialists for the social networks. The further training of new talents interested in social media marketing is a good investment in the future for many companies. Social media marketing is not only an excellent way to implement aspects of public relations and image building, but also to achieve direct sales. That was exactly what our new workshop in Berlin was all about!

Work Shop in Berlin with 150 people, how does it work?

Most companies plan such trainings only for their own employees, these workshops are often staffed with three, four or five people, who can be introduced to the advantages of social media marketing over several hours, but also the methods and the strategy how to achieve these successes. Transferring this concept to a division of 150 people is a challenge. Today we want to give a small insight into the organization of such larger workshops in social media marketing.

Our location is not far from Alexanderplatz, in the direction of Prenzlauer Berg you come directly to the hotel and conference venue Leonardo Royal. Here, in ballroom 3, the participants gathered already in the morning, on time at 8 o’clock it started. Our concept was not to respond to all 150 people but to divide the participants into two larger groups. Group 1 deals in the morning with the topics of social media marketing in the form of a lecture but also in a two-hour group work as well as a pitch, very real at the agency Welt. Let’s take a look at the details of the workshop.

Group training, pitch and presentations in the workshop

As already described, we divided the large number of 150 participants into two groups of 75 participants each. Each group will receive an intensive workshop lasting three and a half hours. This begins with a one-hour presentation on the topic of success in social media marketing, growth figures, but also user numbers and current statistics. These give young social media managers a good insight into the current risks and opportunities that arise with the topic of online marketing and social media. Because of course you have to be honest and not only consider the best success scenario but also the sausage case. All this is part of the work of a good social media manager. In addition to these strategic insights, there are also insights into the Employment Agency. We show how successful content planning is done so that social media channels can be played daily with new content. These are not published live but planned in advance by social media software. In the next step we will deal with one of the new aspects of online marketing, Influencer Marketing.

Influencer Marketing and Strategies for Successful Social Media Management

In addition to the classic and regular, daily postings, the main focus of marketing is always to stay on the ball. The world of social networks is developing extremely fast, quite different from classical marketing, as well as print posters or TV advertising. Social networks emerge, but they also disappear, while on Facebook you could still shine with organic reach a year ago, nowadays reach is only possible through paid advertising. All these shifts must of course be taken into account by the Social Media Manager when it comes to new concepts and strategies. Bloggers in particular must also come into focus, because they are the new reach carriers of the social media. Today, young people aged 16 or 18 reach 100,000 people, in some cases even millions. This reach, compared to established media such as print magazines, which only reach 100,000 people with the highest effort and editorial work as well as journalists. Bloggers achieve the same result with a workload of 0.01%. Of course, bloggers are also becoming more and more aware of their value and influence, which is why social media managers need to prove their skills in negotiations, planning and strategy for such influencer campaigns on YouTube, Instagram or Facebook. In our workshop we deal with all these aspects and show with best practice examples how marketing methods can work and lead to success, for products as well as brands.

Group work, planning of social media campaign

During the group work phase, the participants work in smaller teams on the concrete development of a social media concept for a client that also exists in reality. We often give our participants current projects so that they have a real Best Practice Example for the exercise and not just a fictitious case. In one hour the participants have time to set up their basic planning. A detailed case study, which we will present to you in a short 15-minute presentation shortly before the group work, will help you. On the basis of this case study you can orientate yourself very well and set up your own planning. All in all, the short presentation of the different groups consists of a 3 to 4 page slide. These first address the customer and the USP (unique selling proposition) the product, i.e. the special characteristics that make the product unique and distinguish it from the competition. In the second slide we already deal with the daily content, the daily work of a social media manager. Slide 3 then deals with the conception of a video for YouTube in cooperation with an influencer. Here the storyboard is worked out, i.e. the history of the video but also the influencer selection is compiled on the basis of quality evaluation and calculation.

Presentation phase for the groups, presentation of the strategy

In the presentation phase we give the participants a special kick. Like in the real world, customers often don’t have much time. Therefore, the film should be short and the pitch, i.e. the presentation of the concept, should take place within three minutes. So the different teams compete against each other. The trick is that each brand is presented by two teams. This is a competitive situation, but you can also see in direct comparison what the other group has thought. The other participants can also follow live how the individual concepts were set up and think for themselves.

Evaluation of the presentation and the social media concept by experts

Our speaker as social media expert gives a short evaluation of the overall performance after each individual presentation. Here individual critical points are discussed and taken apart in the entire group, so each individual group can improve and also their presentation. The expert’s assessment also helps to consolidate the participants’ own knowledge. Due to the fast pitch situation, in which each group has only three minutes time, the head is very challenged! You can see different models and different ideas within a very short time. Due to the constant repetition and the focused work, the contents of our advanced training remain with the participants and they can apply their knowledge already on the next day practically in the enterprise.

The practical work in particular plays a very special role in our workshops and further training courses. If you want to learn to be a social media manager, you have to have a high degree of creativity that cannot be learned through theoretical knowledge. Practical work and comparisons as well as the reputation of competitors but also other industries, bloggers or magazines helps your own creativity. Therefore we try to promote thought processes and give impulses through concentrated work, from the beginning and success of social media marketing to practical work in the groups.

The big final presentation, future in social media marketing

To mark the end of the big job, there will be a big final presentation in which we will once again discuss the future of social media marketing. In particular the high growth figures, which do not only result in Germany, every year half a million new users, who register in social media, also world-wide the new registrations are so outstanding that for years not only in the registration numbers registers itself but also in the conversions by Social Media marketing are reached. All these links show that the investment in the further education and training of employees in social media marketing pays off. Berlin companies in particular take care that new concepts are quickly adopted for their own brand or startup due to the large internationality of the city. It doesn’t matter whether you are a start-up or a medium-sized company, the orientation towards new marketing methods is always part of the company philosophy here in Berlin. But other cities are also following suit and focusing more and more on social media marketing, not only in the area of private customers, B2C, but also in the key account business, B2B.

Summary: Social media workshop day

Here once again summarized our procedure:

  1. Group training, pitch and presentations in the workshop
  2. Influencer marketing and strategies for successful social media management
  3. Group work, planning of social media campaign
  4. Presentation phase for the groups, presentation of the strategy
  5. The big final presentation, future in social media marketing

Social Media Agency Berlin

Are you looking for an agency for your Berlin company? Our social media experts will show you the way to your first social media concept or new concepts for existing social media channels. Success in social networks can be planned, motivated and committed employees, creativity and a sense for customers and communication are important. Because social media marketing is extremely close to the customer, unlike traditional marketing. Customers can also give direct feedback, because they are just as close to them! From the famous shitstorm to the 1 star rating, your employees must be able to deal with every situation. We talk together about the biggest challenges for your Social Media Manager, strategies and possibilities but also contents and know-how, from years of experience. We are looking forward to your call.

Develop social media strategy: case study product evaluation and ABC analysis

Who are you? Already the big sticking point. Do people love the brand or do they use the brand? Our starting point. Main sentence before starting to think about marketing strategy as a company, it is important to first focus exactly what we as a company, agency, product, service or club can score. Therefore, it is important to first highlight our core area, ie the products that work well or the products that could be of interest to our customers or new customers. It is worth taking a comprehensive look at the various product groups, but also on the individual products offered by our company.

Direct selling in the trade vs online shop: Separation

In principle, are the marketing strategies for products distributed in the trade different from those that are traded online? Yes! Definitely. Our Geißlein is so general that you can adopt this concept for your brand, in direct sales, stationary in the trade or even for their digital products.

Getting shoppers from an online video to visit downtown or the supermarket is very difficult. The barriers are just too high. First of all, your own stream of information is very full, that is, if we generate attention for a moment, that attention is gone in the next moment. Therefore one tries as social media agency to take the contact person directly with the first sighting. For example By entering in a newsletter or the direct click on the link, with which the customer lands directly in the online shop to order the product itself. Direct the own sales process organized, the higher the conversion at the end of the day. For companies, a jump of 2.5% in the conversion already makes a lot. If we sell 1000 products a month so far, we can increase sales to 1025. Should I have a 2.5% increase is already achievable through small changes in the advertisements or in the posting concept. Let us now come to the classification of products and product groups.

  • short attention span at the buyer
  • Social media agency would like the buyers by eg. Take entry in newsletter at the first sighting

Why is it worthwhile clustering your own products?

Whether on YouTube, Facebook or Instagram, every day you have only one posting or 3 to 4 stories available, so you can cover a product range of over 1000 products, of course, only poorly. But social media is not only used as a sales channel but also as a marketing channel, and we should focus on the products that have been well received by our buyers and that work. So we not only ensure that the interaction remains relatively high, by the already popular content, never change a winning team!

Task: Compress to ‘Running products’ / prepare for uniqueness

Identify product groups: A-B-C analysis

Before we turn to individual products, we take a look at our product groups. Are there already glaring differences in the large grouping? If yes, you can already set here, they are z.b. a great bike online retailer, then maybe best sell bikes. So it makes sense on Instagram to talk less about mechanical parts or to promote a screwdriver. Of course, in some postings, if bent possible, but then you should focus on bicycles. As a result, our fans know what it’s all about. If the products we market frequently deviate too much from our actual subject matter, many will not understand our concept at first sight. But especially in the social networks on fast information exchange arrives and thus the parameters for a sighting are different, for a commercial in the cinema, we like to take 20 seconds, for a channel on Instagram, we may have only a second. This is our leeway, the more we know which product group represents our company and our brand, the easier it is to communicate information to our customers. The easier the information is transmitted, the higher the success.

A-B-C analysis to find A products (integration)

Depending on the size of the company, the product groups can also be defined in an ABC analysis. When doing this you should always keep in mind to cover a maximum of 5% of the range with your A products. The B products, also running well but not so perfect, should make C & A 20% of the volume. We then categorize the remaining 75% of our product range under C. Looking back on our online commerce, we could now say that our products are bicycles from a higher price range. Our customers pay attention to quality and therefore usually buy higher quality bicycles. Customers who prefer cheap bicycles, anyway in the discount store around the corner buy. We carry products like helmets under B, they are important, sell well and bring a relatively good margin. Under category C then fall products such as bicycle tubes, since the profit share is relatively low, as screws, nuts or screwdriver set.

  • Focus on the product
  • Quick exchange of information in social networks so that the parameters for a sighting are different
  • Categorization of the product family

Products: Set on our top products for promotion on Facebook, Instagram & Youtube

Now that we have differentiated our product groups for sale on social networks and also categorized, we can now focus on individual products. While we previously had a relatively large group of products, we now look at the individual goods. This can be important not only for ads but also for all organic traffic. If we have potential on Instagram for people from 18 to 32, predominantly, that is to say 60%, female, we should offer our products accordingly. A lady’s bike should be in the foreground, men’s bikes a little in the background. At the same time you can use this for actions and z.b. targeted women, with the offer for a couple purchase. Buy 2 bikes and save 20%!

We now decide on the products that are officially to be seen for our fans and followers. As our timeline, unlike a story, is constantly visible to everyone, we obviously need to focus on a few products that best represent our company, as described earlier.

Tip! Who wants to create a guideline for the social media marketing campaigns or postings in his own company, should stick to all products hereby. These examples can be supplemented later also excellent bullet points, z.b. for product variations or new products that are required for this particular class. In sickness cases but also on vacation, every employee has so quickly all the important information at hand and can act accordingly.

Bestseller Offline: Getting customers into the business – but when?

Anyone who is not only active in online trading but also stationary, should also make a division of the bestsellers from the trade and a second with the bestseller online. For many companies, sales differ. A very simple example is TV sets. They are big, bulky and many want to compare your high end TV set in advance of the purchase. Many are still buying in the classic electronics market. Here you can see different TV manufacturers on site and compare the devices with each other, image resolution, color spectrum and so on. High-quality TV sets are still a product that is traded in stationary stores. At the same time, electronics manufacturers may even offer you a SmartHome system. This tax z.b. the lights, the light intensity but also the colors. This product is being bought by a great many people on the internet, as it is possible to obtain information online and the direct comparison with other manufacturers does not require a visit to the Internet. Thus, the same company has a different focus in brick-and-mortar retail, which means that marketing campaigns that are based on this stationary trade must contain corresponding products. The same applies to the digital sale of products.

News: Announcement, presentation and takeover in portfolio

New products are extremely different. While automobile companies market a novelty large and already announce months in advance, innovations are z.b. In the post trade or at Amazon dealers relatively fast-paced and equipped without much marketing budget. Whether long-term or short-term, novelties should always have their own post in social media planning. Because what is it about in social networks? Distraction, entertainment, news, trends! All this we can deliver with some planning. A new product can already be advertised in advance, z.b. simply through an Instagram story. Here is already indicated that there will be a fantastic, new product from our house soon! In 3 days you will learn more. With such a small but also with complex and stories, here the comparison to the automobile industry, it is possible to make novelties an integral part of the social media strategy. Due to the frequent posting of news, we can also distinguish ourselves clearly from other companies. In particular, the constant provision of news and information, is operated by a few companies. The production of this content is relatively expensive and the production z.b. Photoshop requires a lot of expertise and expertise. Not only when it comes to the simple creation of graphics but also when it gets more complex, eg. with animated pictures or with videos.

  • own post for news in social media planning
  • new products e.g. Apply via Instagram Story
  • frequent posting of news to other companies

Conclusion Product Rating for Social Media Planning

When planning your social media strategy, think about which products are of interest to you at the beginning of any consideration!

  • Which products work well?
  • Which products attract attention?
  • Which products have a high margin?
  • Which products can be delivered worldwide?
  • Which products have shipping charges?

After the internal evaluation all these questions and the breakdown, z.b. in an ABC analysis, the best products help you to find out. The better you focus your own product portfolio, finding a common thread, the easier it is for your fans and followers to understand the content or the messages.

Did you know, every time you log in to Facebook we have an average of 1500 news. On Instagram it’s no different, you do not log every 30 minutes a particular just once or twice a day. And that is the rule! Facebook, Instagram, YouTube sort so exactly what content currently relevant to us and which are not. If you’re already at the beginning of your social media strategy to use only those products that are guaranteed to appeal to their fans, you can already contribute a great deal to interaction and relevance.

  • Social media filters out relevant content

Corporate Philosophy and Values ​​in Social Media Strategy

The next article in our social media blog is about companies and their philosophy. What do I have to take for my social media strategy and planning in terms of values, history and competition in my own company environment?

Online Supermarket Test USA! From organic food to grilled meat on Instagram

In the United States, there are now the largest supermarket chains in the world, Walmart, Whole Food or even Trader Joe’s. Doing the big weekend shopping and then driving home in the SUV to the family, the few want to do that themselves. As a result, US online food retailing is growing rapidly. From New York to Los Angeles and Las Vegas, more and more people order their food, from fruit to drinks, vegetables, sugar, bread and salt more and more on the Internet. It pays off an online order! Not only that you save a lot of time shopping, as well as carrying the many shopping bags, sometimes you even save real money! Because it’s worth shopping online, especially when you’re buying in bulk. Not only for families, but also for singles, the online order is always attractive and therefore we wanted to look at the US supermarket chains in comparison. Who tries, who gets his fans involved, who reaches the most people?

The big supermarket chains have long been on the Internet and try to bring their products digitally to the man and to the woman. The Internet shops are very simple, so that you can not only order conveniently from the notebook but also from the phone. Not only the big supermarkets are involved, also Amazon is becoming more and more widespread in food online trading. With the first pilot projects you try to become a permanent player in the market. The food industry is very hard! It’s about every single center and every single gram. You only make money with the big crowd, that’s why it is so important for online shops to reach a lot of people.

Target group for online food

The target group for online grocery orders is clearly defined and aimed at an audience that is very Internet affine anyway. If you do not order anything else on the internet, you will not start with food. However, the other ordered products, no matter in what form, for the jump to the first food order is not far. If you look at the online usage of the Americans, we focus on an audience of 20 to 40 years. For people from 35 to 45 years you should drive another campaign. For people, including seniors and retirees, a second campaign, which specifically addresses the children of the elderly, is also profitable. With the incredible advantage that the old man or the old lady no longer has to carry their bags themselves. But they are conveniently delivered to the front door. It is not just about fruit but also about everyday things and kitchen rolls or toilet paper, dish soap but also sugar, pepper or paprika spice powder.

Instagram Marketing of the Big US Supermarkets

In addition to Facebook and YouTube, Instagram is part of everyday life today. Thanks to the new Instagram shopping function, you can now also guide your own fans to the online shop for the first time. No winning code or awkward clicks through a link on the biography page of Instagram. Shopping on Instagram has never been so easy and that’s why we wanted to take a close look at the market. Food on the internet that is relatively new, that’s why here our market check USA!

Markets in comparison

If you take a look at the Instagram channels of America’s largest supermarket chains, it quickly becomes clear that the social media managers attach particular importance to healthy food, families or animals. Especially Whole Foods has come up with a very nice idea: a dog carrying the Whole Foods bag in its mouth? Brilliant! Kroger is a little less creative on Instagram. The food does not look appetizing, the posts are not varied, here simply the creativity is missing.

  • Whole Foods: Getting the Dog – 8.5 / 10
  • Walmart: The Family Market of Fashion, Food and All – 7.2 / 10
  • Trader Joe’s: Tasty Meets Art – 8.1 / 10
  • Aldi USA: Upcoming for Fresh Foods – 7.8 / 10
  • Sprouts: The Farmers Market – 6.9 / 10
  • Fairway Market: Freshness that does not quite perform – 6.7 / 10
  • Wild Oat Marketplace: Wild, wild, wild! – 6.2 / 10
  • Kroger: Well meant, but no – 4.8 / 10
  • Food Lion: Little Performance – 6.0 / 10

Quick check for engagement

The quick check at the bottom of each retailer’s retail list gives you an idea of ​​the interaction rate. Quickly skipped is the formula:

Engagement = Likes / Followers

Of course, the result can be influenced by social bots. Ultimately, however, at least a cross-sectoral indicator that allows quick conclusions. These interaction rates can be checked more precisely by long-term tracking of posts, comments and likes. The Total Rating then stands for the combination of interaction with the visual performance of the channel.

Whole Foods: Getting the Dog

Whole Foods is a real giant! The Instagram channel has over 2.5 million fans and the concept is also very delicious. A special teaser at Whole Foods are the dogs in each 7/8 image. A small, cute dog with Whole Food bag. We’ve talked about Petfluencer in Marketing before.

  • Rating: 8.5 / 10
  • 2,962 posts
  • 2,500,000 subscribers
  • 4,517 subscribed
  • 13,600 likes on average
  • 157 comments
  • Quick Check: 0.54% engagement
  • Whole Foods Instagram

Walmart: The Family Market with Fashion, Food and Everything

Walmart is known worldwide and Walmart brings it to Instagram on Instagram. Walmart is clearly broader than the typical food supermarket. Fashion, furnishings but also events, sports and animals.

  • Rating: 7.2 / 10
  • 1,326 posts
  • 1,000,000 subscribers
  • 54 subscribed
  • 3,600 likes on average
  • 132 comments
  • Quick Check: 0.36% engagement
  • Walmart Instagram

Trader Joe’s: Tasty meets art

Trader Joe’s has one of the most beautiful channels because they dare. With small drawn cartoon sketches they tell little stories or take drawn hands that pick up the bacon. Very loving and partly elaborate thought and produced.

  • Rating: 8.1 / 10
  • 292 posts
  • 424,000 subscribers
  • 0 subscribed
  • 9,870 likes on average
  • 241 comments
  • Quick Check: 2.32% engagement
  • Trader Joe’s Instagram

Aldi USA: Upcoming for Fresh Foods

Tasty and fresh, very different than you know it from the German original. Aldi USA presents itself as a healthy brand with fresh fruits and vegetables as well as delicious breakfast ideas.

  • Rating: 7.8 / 10
  • 545 posts
  • 185,000 subscribers
  • 114 subscribed
  • 1,900 likes on average
  • 32 comments
  • Quick Check: 0.10% engagement
  • Aldi USA Instagram

Sprouts: The Farmers Market

Go Green! At Sprouts there are fresh vegetables and fruit from the countryside. Sprouts knows how to deal with delicious novelties as well as classics like tomato and paprika.

  • Rating: 6.9 / 10
  • 1,544 posts
  • 113,000 subscribers
  • 6,879 subscribed
  • 813 likes on average
  • 14 Comments
  • Quick Check: 6,08% engagement
  • Sprouts Instagram

Fairway Market: freshness that unfortunately does not quite perform

Fairway Market is unusually fresh, showing not only products but also manufacturing and producers. From grilled meats to delicious desserts, everything included. Nevertheless, Fairway Market with 1,119 postings manages only 6,819 followers. Strange, still nice!

  • Rating: 6.7 / 10
  • 1,119 posts
  • 6,819 subscribers
  • 2,724 subscribed
  • 104 likes on average
  • 9 comments
  • Quick Check: 1.52% engagement
  • Fairway Market Instagram

Wild Oat Marketplace: Wild, wild, wild!

After the good recommendations, it is now a little unsorted at Wild Oats. As the name Wild says, here on Instagram we have a mix of sunsets, reposts of other users, shelves, flower markets – what? Where is the focus?

  • Rating: 6.2 / 10
  • 345 posts
  • 8,556 subscribers
  • Subscribe to 1.451
  • 82 likes on average
  • 4 comments
  • Quick Check: 0.95% engagement
  • Wild Oat Instagram

Kroger: Well meant, but no

Kroger is also one of the largest supermarket chains in the US, but Instagram does not represent that at all. Blurred photos, not very well put together food (pancake disaster or muesli / cheese / something Bowls), right after spooky photos with supposedly funny fonts. Heavy food with few followers. The CTA link (Call to action for possible sale) leads to a PDF form. Only just over 50,000 followers in over 1.5 million Facebook. Weak performance.

  • Rating: 4.8 / 10
  • 1,142 posts
  • 52,100 subscribers
  • Subscribe to 1.452
  • 439 likes on average
  • 22 Comments
  • Quick Check: 0.84% ​​engagement
  • Kroger Instagram

Food Lion: Little Performance

Surprising is also Food Lion. One of the big supermarket chains in the US, but only 6,627 followers. Strange but true. They try very hard, but only makes the typical mix of Facebook photos and any tasty reposts.

  • Rating: 6.0 / 10
  • 177 posts
  • 6,627 subscribers
  • 0 subscribed
  • 68 likes on average
  • up to 2 comments
  • Quick Check: 1.02% engagement
  • Food Lion Instagram

The largest food chains in the US

These are the largest chains of the USA currently (source: Wikipedia).

  1. Albertsons LLC – 2,400 stores
  2. Aldi Nord (operates under the name of Trader Joe’s) – 479 stores
  3. Aldi Sud (operates under the name Aldi) – 1,600 stores
  4. Costco – approximately 500 warehouse stores
  5. Ahold Delhaize – 2265 stores
    Food Lion (1098)
    Hannaford (188 stores)
    Giant Carlisle (197 stores)
    Giant Landover (169 stores)
    Stop & amp; Shop (416 stores)
    Martin’s Food Markets (197 stores)
  6. Kmart Super Center – 1 store, formerly 105 stores at its peak
  7. Kroger – 2,460 stores;
  8. SpartanNash – 167 retail stores
  9. SuperValu Inc . – 1,582 stores (691 corporate and 891 franchised stores)
  10. SuperTarget – 251 stores
  11. Walmart – 3522 stores + 699 Neighborhood Markets + 660 Sam’s Clubs
  12. Whole Foods – 430 stores

Conclusion it could be more in food online trading

Instagram marketing has not yet fully penetrated the big US supermarket chains. In particular, 2 of the big chains are so far hardly trouble on Instagram to be present. As they gather over a million fans on Facebook, the Instagram channels abandon loveless postings. Badly copied is only just won and therefore it is advisable to reconsider its Instagram marketing strategy for large American food retailers. New content, new ideas, new photos and videos! A large part of the US supermarkets already has a good figure in Internet marketing. Nevertheless, the giants can learn something from the small startups. That’s why we took a close look at the food startups to find out why their interaction is 10 times higher on average! How does it work out here compared to food startups!

 

Instagram Marketing: Strategy of an Agency | Social Media Insights!

Instagram marketing – How to create a social media channel for Instagram! Let’s take a look at our Instagram Agency. How do you plan the successful launch of your own Instagram channel? Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are increasingly entering Instagram. Scattering losses are low and the target group can directly access further information (shop, newsletter, etc.). But how do you start with Instagram? How often do you post? How do you produce content for Instagram? How do you get in contact with bloggers and agencies? We take a look at Instagram from A-Z: How to Build an Instagram Channel!

Interested in an Instagram Workshop with Social Media One? Our Instagram expert comes into your company so that your employees get know-how directly on site. With a training for your employees, you can keep know-how in your own company and always respond flexibly to events. In stories, postings or even live stories. Click here for more information on our Instagram Workshop.

Instagram channel build: agency strategy

The Company

Definition, Audience and Destination Definition for Instagram

At the start of the training, we talk about knowledge, experience and your previous brand strategy.

  • Company
  • Network analysis
  • target
  • Target definition
  • Matrix – Company / Network / Target group
  • Social media manager (capacities)
  • Definition for SM

Instagram

Network, App and Statistics for Business

In the second part we take a basic look at Instagram. Depending on previous knowledge of the social media manager, this point in the training is more or less intensive.

  • Network
  • Target
  • User Interface
  • Statistics
  • Story
  • Post

Market and Competition

Competition Analysis and Best Practice

What are other industries doing and what are your direct competitors doing? After the check you know the success factors.

  • Commerce / E-Commerce
  • Campaigns best practice marketing
  • Campaigns best practice in your industry
  • Competitive analysis

Audience

Combine Audience and Enterprise Analysis

Who buys our products? Who cares about our services? We take a close look at your target audience and potential new target audience.

  • target group analysis
  • Matrix – Who are we / who are you?
  • Conclusion
  • Content Objective

Content

Content Marketing for Instagram: That’s how it works

Content marketing is not a hype! In search engines good content is the A & O but also in social media marketing.

  • Content that works
  • Value
  • Matrix content
  • Analyze media content / partners
  • Analyze Media Content Internally
  • Matrix Media
  • Make Media
  • Content Planning
  • Forecasting

Content Production

What Media Content can we provide for Instagram?

  • Technical possibilities
  • Financial Opportunities
  • Human resources
  • Team Integration

Then it’s about value added for users:

  • Include users
  • Value
  • SEO as a subject scout
  • Contests

Then we’ll see how existing media can be linked to our Instagram Instagram network:

  • Crossmedia and campaign
  • POS / Social link
  • Own Ideas
  • Link Online Shop / Social
  • Linking Influencer / Social

Software

Social Media Manager Tools

Btw. For a complete list of tools, see: Social Media Software Recommendation.

  • Software overview and tool options
  • Content Advance Planning
  • Crossmedia content planning
  • Automatic Likes
  • Social Bot

Advertising

Ads are on Instagram

How do you actually advertise products and services on Instagram?

  • The Basics
  • Account
  • User Interface Power Editor
  • Campaign creation
  • Campaign Settings
  • Split Testing
  • Evaluation

Measuring success:

Ads and Tracking for Online Shop

Especially the success measurement is very important for companies and shops. But what options do we have to track the completion and sales on Instagram?

  • Pixel creation
  • Pixel Integration
  • Campaign Vote
  • Costs
  • Estimate

The detailed planning and strategy for the Instagram Afubau comes right after the workshop!


Instagram Workshop

Depending on the knowledge of the social media managers, a workshop goes up to 8 units. Absolutes Basics is the 1 unit, the brainstorming. Creative input, experience and best practice for your successful start on Instagram. In particular, we are concerned with the definition of all relevant parts of the market (competition, target audience, products, etc.) in connection with media (photos, videos, etc. / foreign material, in-house production, etc.) to a story. Who are we!

Instagram Basic Training for Employees and Social Media Managers

Workshop topic: Creative Session + System for Instagram

Workshop / Brainstorming: 2 x 2h

Number of persons: 3-20 persons

Result:

  • Strategy Development
  • Know How

Instagram Advanced Workshop for Employees and Social Media Manager

Workshop topic: Creative Session + System for Instagram + Insights

Workshop / Brainstorming: 1 x 2h

Number of persons: max. 3 persons

Result:

  • Strategy Development
  • Content Model
  • Know How
  • Advertising or Blogger / Influencer Relations

Contact & Social Media Expert

Interested in a further education of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!


Building Instagram Channel: The Strategy for Social Media Managers

In the following we want to briefly give a deeper insight into the training. Every workshop is individual – just like your company, your products and your employees. Our social media expert focuses on the most important work steps and makes your employees fit for social media making!

Definition, Audience and Destination Definition for Instagram

Our starting point: Who are you? Already the big sticking point. People love the brand or use the brand. Cf. from the food industry:

Are you already in the public eye or is it a start up? The reactions of the users are different. Why is that? We take a look at psychological aspects of the target group.

Network Analysis

  • Online Shop
  • Social Network Presence
  • B2B Marketing
  • B2C Marketing
  • POS Marketing

Define target group

  • Your customers
  • New customers in SM

Goal Definition and Benefits

Keyfacts – what do we want to achieve?

  • Brand presence
  • Brand fans
  • New customers

Matrix – Company / Network / Target Group

  • Summary of all findings

Social Media Manager in the Enterprise

  • Previous knowledge in SM
  • Experience in Software
  • Image editing in software

Marketing Message Definition (Core Message)

  • There are many products that …
    but we are the only ones …
  • There are studies that … / we want to convince, so we bring witnesses – why does XY work?
    integration of Advocates / Bloggers / Customers

Instagram: The Network

Network Properties

  • What makes Instagram / Synergies with your own values
  • Joie de vivre, self-affirmation, inspiration, etc.

Audience on Instagram

  • Who can we achieve with ours?

App Interface

  • What do I need to know from the FF?

Statistics and Evaluation

  • How do I read statistics

Story

  • What is a story?

Post

  • What makes a post?

Market and Competition

Commerce / E-Commerce

  • Products that work

Campaigns Best Practice Marketing

  • Topics that work

Campaigns Best Practice Food

  • Content that works

Competitive Analysis

  • Brands that work

Target audience

Audience Analysis

  • Demographics

Matrix – Who are we / who are you?

  • Combination of your company and Instagram

Conclusion

  • Combination of all knowledge

Content Objective

  • Which goals do we derive?
    Which values ​​do we derive?
  • What content is required / can we deliver?
  • How often do we send messages?
  • How do we organize SM everyday life?
  • How do we organize media production / third-party content?
  • How extensive is space / time and area for production?

Content and Content

Content that works

  • Insights from competition and competition

Value

  • More than ‘just’ standard
  • What are the problems of our followers?
  • What needs do you have?
  • Which topics can we serve apart from ours?

Matrix Contents

  • What can we deliver?
  • Analyze media content PR / Partner
  • Analyze media content internally

Matrix media self – production

  • Link to House / PR / Partner

Create media with Camera and Photoshop

  • Photos and collages / equal to “Content Production”

Content Planning for Instagram

  • Excel spreadsheet
  • Cross media
  • Advance planning of postings

Content Production

Depending on the need for self-production of video and photo material

  • Photography
  • Planning
  • Equipment
  • Background
  • Decoration
  • Accessories

If you do not want to produce your own postings, we can help you as an agency with our photo and video production.

Team Integration of Employees

  • Fair
  • Sale
  • Stories

Include User

Generate added value for fans

  • Polls
  • Training
  • POS
  • Trade show / Preview and review
  • Quicktipps for everyday life
  • Tips from the expert
  • Customer tips

SEO as Themes and Trend Scout

  • Trends
  • Current topics
  • Evergreens

Competitions +

  • User in stories

Crossmedia and Campaign

POS / Social link

  • Best practice
  • Own ideas
  • Packages

Linking online shop / Social

  • Best practice
  • Own ideas
  • Packages

Linking influencer / Social

  • Best practice
  • Own ideas
  • Packages

Software tools for Social Media Manager

Advance planning of postings

  • Using Hootsuite

Automatic Likes for non-organic push

  • Minimum likes for releases and pubications

Social Bots simply explained

  • Setting
  • Targeting
  • Comment spinning

Advertising

This is about the targeted switching of advertising to returning visitors and new visitors or fans.

Advertising on Instagram

Advertising Account Basics

  • Facebook Advertising Account

Advertising account Sign up for Facebook

  • Must be logged in first + Advertising account activation

User Interface Power Editor

  • Facebook’s Power Editor Basics

Campaign Creation in the Power Editor

  • Planning the campaign
  • Create the campaign

Campaign Settings for Split Testing

  • playout
  • Look-a-like
  • target
  • Interest
    Posts

Split Testing or A / B Tests

  • A / B create tests

Evaluation of Clicks and Impressions

  • monitoring
  • Conversion Tracking

Contact & Social Media Expert

Interested in a further education workshop of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Click here for the detailed information on our Instagram Workshop.

Youtube Marketing: Strategy of an Agency | Social Media Insights!

Youtube marketing video is today the source of information for all audiences. Youtube is the central medium away from the TV. Through targeted, organic reach building you can not only strengthen the brand’s own presence but also attract new fans and thus potential customers for your products! Especially bloggers and influencers have conquered Youtube. But let’s start at the beginning: How do you plan the successful launch for your own Youtube Channel?

Let’s take a look at our Youtube Agency. Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are increasingly entering Youtube. Scattering losses are low and the target group can directly access further information (shop, newsletter, etc.). But how do you start with Youtube? How often do you post? How do you produce content for Youtube? How do you get in contact with bloggers and agencies? We take a look at Youtube from A-Z: How to Build an Youtube Channel!

Interested in an Youtube Workshop with Social Media One? Our Youtube expert comes into your company so that your employees get know-how directly on site. With a training for your employees, you can keep know-how in your own company and always respond flexibly to events. In stories, postings or even live stories. Click here for more information on our Youtube Workshop.

Youtube channel build: agency strategy

The Company

Definition, Audience and Destination Definition for Youtube

At the start of the training, we talk about knowledge, experience and your previous brand strategy.

  • Company
  • Network analysis
  • target
  • Target definition
  • Matrix – Company / Network / Target group
  • Social media manager (capacities)
  • Definition for SM

Youtube

Network, App and Statistics for Business

In the second part we take a basic look at Youtube. Depending on previous knowledge of the social media manager, this point in the training is more or less intensive.

  • Network
  • Target
  • User Interface
  • Statistics
  • Videos
  • Post

Market and Competition

Competition Analysis and Best Practice

What are other industries doing and what are your direct competitors doing? After the check you know the success factors.

  • Commerce / E-Commerce
  • Campaigns best practice marketing
  • Campaigns best practice in your industry
  • Competitive analysis

Audience

Combine Audience and Enterprise Analysis

Who buys our products? Who cares about our services? We take a close look at your target audience and potential new target audience.

  • target group analysis
  • Matrix – Who are we / who are you?
  • Conclusion
  • Content Objective

Content

Content Marketing for Youtube: That’s how it works

Content marketing is not a hype! In search engines good content is the A & O but also in social media marketing.

  • Content that works
  • Value
  • Matrix content
  • Analyze media content / partners
  • Analyze Media Content Internally
  • Matrix Media
  • Make Media
  • Content Planning
  • Forecasting

Content Production

What Media Content can we provide for Youtube?

  • Technical possibilities
  • Financial Opportunities
  • Human resources
  • Team Integration

Then it’s about value added for users:

  • Include users
  • Value
  • SEO as a subject scout
  • Contests

Then we’ll see how existing media can be linked to our Youtube Youtube network:

  • Crossmedia and campaign
  • POS / Social link
  • Own Ideas
  • Link Online Shop / Social
  • Linking Influencer / Social

Software

Social Media Manager Tools

Btw. For a complete list of tools, see: Social Media Software Recommendation.

  • Software overview and tool options
  • Content Advance Planning
  • Crossmedia content planning
  • Automatic Likes
  • Social Bot

Advertising

Ads are on Youtube

How do you actually advertise products and services on Youtube?

  • The Basics
  • Account
  • User Interface Power Editor
  • Campaign creation
  • Campaign Settings
  • Split Testing
  • Evaluation

Measuring success:

Ads and Tracking for Online Shop

Especially the success measurement is very important for companies and shops. But what options do we have to track the completion and sales on Youtube?

  • Pixel creation
  • Pixel Integration
  • Campaign Vote
  • Costs
  • Estimate

The detailed planning and strategy for the Youtube Afubau comes right after the workshop!


Youtube Workshop

Depending on the knowledge of the social media managers, a workshop goes up to 8 units. Absolutes Basics is the 1 unit, the brainstorming. Creative input, experience and best practice for your successful start on Youtube. In particular, we are concerned with the definition of all relevant parts of the market (competition, target audience, products, etc.) in connection with media (photos, videos, etc. / foreign material, in-house production, etc.) to a story. Who are we!

Youtube Basic Training for Employees and Social Media Managers

Workshop topic: Creative Session + System for Youtube

Workshop / Brainstorming: 2 x 2h

Number of persons: 3-20 persons

Result:

  • Strategy Development
  • Know How

Youtube Advanced Workshop for Employees and Social Media Manager

Workshop topic: Creative Session + System for Youtube + Insights

Workshop / Brainstorming: 1 x 2h

Number of persons: max. 3 persons

Result:

  • Strategy Development
  • Content Model
  • Know How
  • Advertising or Blogger / Influencer Relations

Contact & Social Media Expert

Interested in a further education of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!


Building Youtube Channel: The Strategy for Social Media Managers

In the following we want to briefly give a deeper insight into the training. Every workshop is individual – just like your company, your products and your employees. Our social media expert focuses on the most important work steps and makes your employees fit for social media making!

Definition, Audience and Destination Definition for Youtube

Our starting point: Who are you? Already the big sticking point. People love the brand or use the brand. Cf. from the food industry:

Are you already in the public eye or is it a start up? The reactions of the users are different. Why is that? We take a look at psychological aspects of the target group.

Network Analysis

  • Online Shop
  • Social Network Presence
  • B2B Marketing
  • B2C Marketing
  • POS Marketing

Define target group

  • Your customers
  • New customers in SM

Goal Definition and Benefits

Keyfacts – what do we want to achieve?

  • Brand presence
  • Brand fans
  • New customers

Matrix – Company / Network / Target Group

  • Summary of all findings

Social Media Manager in the Enterprise

  • Previous knowledge in SM
  • Experience in Software
  • Image editing in software

Marketing Message Definition (Core Message)

  • There are many products that …
    but we are the only ones …
  • There are studies that … / we want to convince, so we bring witnesses – why does XY work?
    integration of Advocates / Bloggers / Customers

Youtube: The Network

Network Properties

  • What makes Youtube / Synergies with your own values ​
  • Joie de vivre, self-affirmation, inspiration, etc.

Audience on Youtube

  • Who can we achieve with ours?

App and Desktop Interface

  • What do I need to know?

Statistics and Evaluation

  • How do I read statistics

Post

  • What makes a post?

Market and Competition

Commerce / E-Commerce

  • Products that work

Campaigns Best Practice Marketing

  • Topics that work

Campaigns Best Practice Food

  • Content that works

Competitive Analysis

  • Brands that work

Target audience

Audience Analysis

  • Demographics

Matrix – Who are we / who are you?

  • Combination of your company and Youtube

Conclusion

  • Combination of all knowledge

Content Objective

  • Which goals do we derive?
    Which values ​​do we derive?
  • What content is required / can we deliver?
  • How often do we send messages?
  • How do we organize SM everyday life?
  • How do we organize media production / third-party content?
  • How extensive is space / time and area for production?

Content and Content

Content that works

  • Insights from competition and competition

Value

  • More than ‘just’ standard
  • What are the problems of our followers?
  • What needs do you have?
  • Which topics can we serve apart from ours?

Matrix Contents

  • What can we deliver?
  • Analyze media content PR / Partner
  • Analyze media content internally

Matrix media self – production

  • Link to House / PR / Partner

Create media with Camera and Photoshop

  • Photos and collages / equal to “Content Production”

Content Planning for Youtube

  • Excel spreadsheet
  • Cross media
  • Advance planning of postings

Content Production

Depending on the need for self-production of video and photo material

  • Photography
  • Planning
  • Equipment
  • Background
  • Decoration
  • Accessories

If you do not want to produce your own postings, we can help you as an agency with our photo and video production.

Team Integration of Employees

  • Fair
  • Sale
  • Stories

Include User

Generate added value for fans

  • Polls
  • Training
  • POS
  • Trade show / Preview and review
  • Quicktipps for everyday life
  • Tips from the expert
  • Customer tips

SEO as Themes and Trend Scout

  • Trends
  • Current topics
  • Evergreens

Competitions +

  • User in stories

Crossmedia and Campaign

POS / Social link

  • Best practice
  • Own ideas
  • Packages

Linking online shop / Social

  • Best practice
  • Own ideas
  • Packages

Linking influencer / Social

  • Best practice
  • Own ideas
  • Packages

Software tools for Social Media Manager

Advance planning of postings

  • Using Hootsuite

Contact & Social Media Expert

Interested in a further education workshop of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Click here for the detailed information on our Youtube Workshop.

Facebook Marketing: Strategy of an Agency | Social Media Insights!

Facebook marketing – Retargeting, pixel, groups, fanpage: Facebook is its own universe! A social media campaign therefore also has different components. For a start, however, many are concerned with the basic structure of their own Facebook channel for companies or products. Especially for online shops and digitally distributed products, it pays to take a look at the insights of Facebook. Advertisements are very precisely controllable, especially in the Power Editor.

Let’s take a look at our Facebook Agency strategy. How do you plan the successful launch of your own Facebook channel? Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are increasingly entering Facebook. Scattering losses are low and the target group can directly access further information (shop, newsletter, etc.). But how do you start with Facebook? How often do you post? How do you produce content for Facebook? How do you get in contact with bloggers and agencies? We take a look at Facebook from A-Z: How to Build an Facebook Channel!

Interested in an Facebook Workshop with Social Media One? Our Facebook expert comes into your company so that your employees get know-how directly on site. With a training for your employees, you can keep know-how in your own company and always respond flexibly to events. In stories, postings or even live stories. Click here for more information on our Facebook Workshop.

Facebook channel build: agency strategy

The Company

Definition, Audience and Destination Definition for Facebook

At the start of the training, we talk about knowledge, experience and your previous brand strategy.

  • Company
  • Network analysis
  • target
  • Target definition
  • Matrix – Company / Network / Target group
  • Social media manager (capacities)
  • Definition for SM

Facebook

Network, App and Statistics for Business

In the second part we take a basic look at Facebook. Depending on previous knowledge of the social media manager, this point in the training is more or less intensive.

  • Network
  • Target
  • User Interface
  • Statistics
  • Post
  • Videos

Market and Competition

Competition Analysis and Best Practice

What are other industries doing and what are your direct competitors doing? After the check you know the success factors.

  • Commerce / E-Commerce
  • Campaigns best practice marketing
  • Campaigns best practice in your industry
  • Competitive analysis

Audience

Combine Audience and Enterprise Analysis

Who buys our products? Who cares about our services? We take a close look at your target audience and potential new target audience.

  • target group analysis
  • Matrix – Who are we / who are you?
  • Conclusion
  • Content Objective

Content

Content Marketing for Facebook: That’s how it works

Content marketing is not a hype! In search engines good content is the A & O but also in social media marketing.

  • Content that works
  • Value
  • Matrix content
  • Analyze media content / partners
  • Analyze Media Content Internally
  • Matrix Media
  • Make Media
  • Content Planning
  • Forecasting

Content Production

What Media Content can we provide for Facebook?

  • Technical possibilities
  • Financial Opportunities
  • Human resources
  • Team Integration

Then it’s about value added for users:

  • Include users
  • Value
  • SEO as a subject scout
  • Contests

Then we’ll see how existing media can be linked to our Facebook Facebook network:

  • Crossmedia and campaign
  • POS / Social link
  • Own Ideas
  • Link Online Shop / Social
  • Linking Influencer / Social

Software

Social Media Manager Tools

Btw. For a complete list of tools, see: Social Media Software Recommendation.

  • Software overview and tool options
  • Content Advance Planning
  • Crossmedia content planning
  • Automatic Likes
  • Social Bot

Advertising

Ads are on Facebook

How do you actually advertise products and services on Facebook?

  • The Basics
  • Account
  • User Interface Power Editor
  • Campaign creation
  • Campaign Settings
  • Split Testing
  • Evaluation

Measuring success:

Ads and Tracking for Online Shop

Especially the success measurement is very important for companies and shops. But what options do we have to track the completion and sales on Facebook?

  • Pixel creation
  • Pixel Integration
  • Campaign Vote
  • Costs
  • Estimate

The detailed planning and strategy for the Facebook Afubau comes right after the workshop!


Facebook Workshop

Depending on the knowledge of the social media managers, a workshop goes up to 8 units. Absolutes Basics is the 1 unit, the brainstorming. Creative input, experience and best practice for your successful start on Facebook. In particular, we are concerned with the definition of all relevant parts of the market (competition, target audience, products, etc.) in connection with media (photos, videos, etc. / foreign material, in-house production, etc.) to a story. Who are we!

Facebook Basic Training for Employees and Social Media Managers

Workshop topic: Creative Session + System for Facebook

Workshop / Brainstorming: 2 x 2h

Number of persons: 3-20 persons

Result:

  • Strategy Development
  • Know How

Facebook Advanced Workshop for Employees and Social Media Manager

Workshop topic: Creative Session + System for Facebook + Insights

Workshop / Brainstorming: 1 x 2h

Number of persons: max. 3 persons

Result:

  • Strategy Development
  • Content Model
  • Know How
  • Advertising or Blogger / Influencer Relations

Contact & Social Media Expert

Interested in a further education of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!


Building Facebook Channel: The Strategy for Social Media Managers

In the following we want to briefly give a deeper insight into the training. Every workshop is individual – just like your company, your products and your employees. Our social media expert focuses on the most important work steps and makes your employees fit for social media making!

Definition, Audience and Destination Definition for Facebook

Our starting point: Who are you? Already the big sticking point. People love the brand or use the brand. Cf. from the food industry:

Are you already in the public eye or is it a start up? The reactions of the users are different. Why is that? We take a look at psychological aspects of the target group.

Network Analysis

  • Online Shop
  • Social Network Presence
  • B2B Marketing
  • B2C Marketing
  • POS Marketing

Define target group

  • Your customers
  • New customers in SM

Goal Definition and Benefits

Keyfacts – what do we want to achieve?

  • Brand presence
  • Brand fans
  • New customers

Matrix – Company / Network / Target Group

  • Summary of all findings

Social Media Manager in the Enterprise

  • Previous knowledge in SM
  • Experience in Software
  • Image editing in software

Marketing Message Definition (Core Message)

  • There are many products that …
    but we are the only ones …
  • There are studies that … / we want to convince, so we bring witnesses – why does XY work?
    integration of Advocates / Bloggers / Customers

Facebook: The Network

Network Properties

  • What makes Facebook / Synergies with your own values
  • Joie de vivre, self-affirmation, inspiration, etc.

Audience on Facebook

  • Who can we achieve with ours?

App and Desktop Interface

  • What do I need to know

Statistics and Evaluation

  • How do I read statistics

Post

  • What makes a post?

Market and Competition

Commerce / E-Commerce

  • Products that work

Campaigns Best Practice Marketing

  • Topics that work

Campaigns Best Practice Food

  • Content that works

Competitive Analysis

  • Brands that work

Target audience

Audience Analysis

  • Demographics

Matrix – Who are we / who are you?

  • Combination of your company and Facebook

Conclusion

  • Combination of all knowledge

Content Objective

  • Which goals do we derive?
    Which values ​​do we derive?
  • What content is required / can we deliver?
  • How often do we send messages?
  • How do we organize SM everyday life?
  • How do we organize media production / third-party content?
  • How extensive is space / time and area for production?

Content and Content

Content that works

  • Insights from competition and competition

Value

  • More than ‘just’ standard
  • What are the problems of our followers?
  • What needs do you have?
  • Which topics can we serve apart from ours?

Matrix Contents

  • What can we deliver?
  • Analyze media content PR / Partner
  • Analyze media content internally

Matrix media self – production

  • Link to House / PR / Partner

Create media with Camera and Photoshop

  • Photos and collages / equal to “Content Production”

Content Planning for Facebook

  • Excel spreadsheet
  • Cross media
  • Advance planning of postings

Content Production

Depending on the need for self-production of video and photo material

  • Photography
  • Planning
  • Equipment
  • Background
  • Decoration
  • Accessories

If you do not want to produce your own postings, we can help you as an agency with our photo and video production.

Team Integration of Employees

  • Fair
  • Sale
  • Stories

Include User

Generate added value for fans

  • Polls
  • Training
  • POS
  • Trade show / Preview and review
  • Quicktipps for everyday life
  • Tips from the expert
  • Customer tips

SEO as Themes and Trend Scout

  • Trends
  • Current topics
  • Evergreens

Competitions +

  • User in stories

Crossmedia and Campaign

POS / Social link

  • Best practice
  • Own ideas
  • Packages

Linking online shop / Social

  • Best practice
  • Own ideas
  • Packages

Linking influencer / Social

  • Best practice
  • Own ideas
  • Packages

Software tools for Social Media Manager

Advance planning of postings

  • Using Hootsuite

Automatic Likes for non-organic push

  • Minimum likes for releases and pubications

Social Bots simply explained

  • Setting
  • Targeting
  • Comment spinning

Advertising

This is about the targeted switching of advertising to returning visitors and new visitors or fans.

Advertising on Facebook

Advertising Account Basics

  • Facebook Advertising Account

Advertising account Sign up for Facebook

  • Must be logged in first + Advertising account activation

User Interface Power Editor

  • Facebook’s Power Editor Basics

Campaign Creation in the Power Editor

  • Planning the campaign
  • Create the campaign

Campaign Settings for Split Testing

  • playout
  • Look-a-like
  • target
  • Interest
    Posts

Split Testing or A / B Tests

  • A / B create tests

Evaluation of Clicks and Impressions

  • monitoring
  • Conversion Tracking

Contact & Social Media Expert

Interested in a further education workshop of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Click here for the detailed information on our Facebook Workshop.

Influencer Marketing Tool forInstagram: Social Analytics

Now it is time! After months of planning, Social Analytics is ready. The first comprehensive software tool for Instagram / Influencer Marketing on a high level. Social analytics is a huge win for small brands or big advertising agencies Read more

Influencer performance: KPIs for social media campaigns

Influencer marketing is still completely new for many. People have always influenced other people, through recommendations, simple “broadening” but also through criticism. Influencer marketing Read more