Social Media Wiki

Everything you need to know about social media marketing! From Blogger & Influencer Relations over the social networks Facebook, Youtube, Instagram and many more, to tips and insights for social media managers and beginners.

Follower – definition, creative content and interaction

Follower is the English term for people who follow you on social networks. The more precise definition of the term follower comes from people who follow a channel, whose information is subscribed to and therefore constantly want to see information and updates. A follower may be interested in a particular channel due to many properties. […]

Following – Translation, Instagram and Formula

Following is the English term for following another person on social networks. So if I follow your company, or your project, then I’m your follower. In my following list you are then also listed and my followers again you can see in it. What makes the term following so important? Following is thus an important […]

Foursquare – The app for restaurants, clubs and any location

Foursquare is a social media platform that offers different locations or places for evaluation. Users who are then looking for a restaurant or for Coworking in Cologne, for example, will quickly find an answer in the Foursquare app. Foursquare hearthis never made the real breakthrough, although some locations have used the service to trust most […]

Follower Following Relationship: Definition, Analysis and Key Figure

We had already written about the two English terms Follower and following last week. There is also a relationship between these two values. The number of followers expresses how many people follow our social-media channel. Following expresses how many social media channels we follow. This results in a certain ratio. The more exclusive the brand, […]

Forum – Definition, Internet and meaning for social networks

The term forum defines an online platform on which users can exchange information. At that time, the first vehicles were also pioneers for the transmitter-receiver model. The sender-receiver model describes the form of communication between a sending party and the receiving parties. A very classic example is the cinema. As one of the first popular […]

Geofilter: Advertising to local and regional target groups on social media

Geofilters are used for the targeted sending of advertisements. In Facebook Advertisement Manager, each advertiser has the ability to send their advertisements to a specific target audience. Geofilters can be used to create certain events, i.e. we can specify, for example, that only people from the catchment area of Berlin, or even more precisely from […]

Direct message (DM) – Personal messages on social networks

A direct message is the direct private message between a sender and a recipient. Direct messages are accordingly colloquially private messages. News that is not intended for the public. Direct messages are available on all different platforms, Facebook, YouTube, Instagram, Snapchat and many others. History of the Communication Model In its theoretical assumption, the sender-receiver […]

Insurance – Social Media Marketing and Influencer

Insurance and social media marketing – for many advertising employees this sounds like two completely different areas! Best practice examples prove it, even the largest insurance companies in Germany hardly manage more than 1,000 followers on Instagram. 1,000 followers on Instagram? Is that all you can do? Maybe these insurances haven’t found the right social […]

Geotagging, positioning and geotargeting

Geo tagging and location are important features in social networks. On the one hand for users who would like to show other people where they spend their time and what they have experienced. On the other hand for companies and advertisers who want to place advertisements on Facebook, Instagram and other social networks. As we […]