Social Media Marketing News

News about Instagram Shopping, Pinterest for E-Commerce or also Social Ads and Google Ads. Here you can learn new methods and strategies for Instagram, Facebook, Youtube, TikTok and of course also Influencer Marketing. New trends, new developments in marketing.

Pinterest stock: Buy? Price, chart, dividend – Stock price increased by 300

We have not only reported on the success of Pinterest in our social media blog, but also in our marketing podcast, which subsequently underestimated Pinterest. More and more brands, especially in the field of furnishing, furniture and even fashion are discovering the network. Here you can create a quasi visual shopping list. A great marketing […]

Lean Canvas Part 2/3: Unfair Advantage, Metrics & Audience – Marketing Podcast

In the first part(Lean Canvas #1) you already got to know the topic around your business idea (i.e. problem, solution and USP). In the second part, we’ll deal with the big momentum for investors: the first metrics. In fact, many forget in the pitch that it actually comes down to them when it comes to […]

Does Instagram fear TikTok? Competition: Videos instead of photos – algorithm update

Is TikTok the new instagram? Currently there are many changes on the Instagram App. The extremely prominent Instagram Shopping feature, as well as a new aspect that we noticed today while recording the Marketing Podcast. The competitive pressure from TikTok is forcing Instagram to change. You too should consider this in your social media marketing […]

Instagram Shopping: Requirements, instructions, costs and tips – Selling on Insta

Instagram Shopping has been a topic for many brands for quite some time. But the new, extremely increased presence of the shopping function within the app, which brings the competition to TikTok, should definitely be worth an extra mention! Since this weekend, the shopping feature on Instagram is more present than ever, directly in the […]

Lean Canvas Part 1/3: Product & USP | Fries are boring! – Marketing Podcast

Develop and validate business ideas in 9 steps. In episode #4, you’ll learn about the Lean Canvas! The first part is about your product, which is the business idea itself. That is 1) the problem, so you find the best 2) solutions and your 3) user promise, so your USP. Also, the tip of the […]

You’re fired! Trump vs Twitter + Pinterest Power – Marketing Podcast

Pinterest for Traffic and US Elections with Trump Throwback. In episode #3, Lasse introduces Pinterest. Looking at the stock and testing: how much does advertising cost on Pinterest? Plus a throwback on Donald Trump, who is now being replaced by Joe Biden. Plus Lasse’s top 3 books for entrepreneurs. Now on Amazon, Deezer, Google and […]

Facebook Algorithm, Affiliate Marketing & Passive Income – Marketing Podcast

Facebook Algorithm, Affiliate Marketing & Passive Income – Sometimes the little things in life make all the difference! In episode #2 we talk about Facebook algorithm, affiliate marketing, passive income, TikTok, the week, Lasse & Lukinski! “Digital people” have the attention span of a goldfish, 7 seconds! The big question is: How does our brain […]

Social Media 2023, Fake Reviews & Hello! Marketing – Marketing Podcast

Podcast Episode #1 – Social Media 2023, Fake Reviews & Hello! with our hosts Lasse & Lukinski. In this first episode we answer two questions. One: Who are we? Secondly: Where is the digital media / marketing world heading? Two marketing super nerds, one studio! One went to college, the other likes to watch breakfast […]

Digital avatar: Kim Kardashian meets late father – Trends

Digital Avatar – Incredible but true, the future is getting closer. At Kim Kardashian West’s (40) birthday party, her husband gave Kanye West a virtual hologram of her late father. We’ve already reported on digital influencers. The virtual world is getting closer and closer to the real world. The video is really impressive, because it […]

Shudu Gram: First digital supermodel and virtual influencer in portrait

Shudu Gram – The dark-skinned model is truly the epitome of perfection. Even skin, full lips, perfectly symmetrical facial features and a body that others only dream of. The model is literally too perfect to be true. So it was surprising when it came out that this is a digital art project, but the closeness […]