Target groups on Facebook – location, age, prospects

Today, advertising campaigns can be controlled so precisely on almost all social media channels that users can be reached more specifically than ever before. Facebook, the largest social network in the world, with well over a billion active users, has so far been the most refined way to launch campaigns. The concept or principle behind […]

Content Marketing: 7 steps to success – strategy, SEO, content generation

Content marketing practice of our online marketing agency: During the last weeks we received more and more requests for “Content Marketing”. It seems to be a hot topic, which many agencies jump on to tie up expensive packages. After my interview, this week in Cologne, I also wanted to do some “content” for you! Because, […]

WooCommerce – Set product variants: Variable products, categories & Co.

Last week I already explained the basics of WordPress and WooCommerce in combination. With it you can easily and uncomplicatedly set up your own online shop. Part 2: Product management & variations. WooCommerce – Variable products We’ve also taken a look at the dashboard > WooCommerce and made a few settings regarding countries, languages, tax […]

Online shop with WooCommerce – Set up the system, set up payment & get started

As a rule, I tend to deal with e-commerce on the margins. Mostly it is projects in which I deal with media around e-commerce, from brochure design to website. Currently I am also working on a new project myself. Since I was looking for tips and found mainly English instructions, I thought a German, simple […]

Content Management / CMS- The Top 5 from WordPress to Typo3 and Cantao

Content management for companies (i.e. for websites and online shops) deals with all activities, processes and tools around clean data management. This is not only about texts, i.e. content, but also about the media management of graphics, videos or directories. Often companies start with little content, a homepage, some information about the company or agency, […]

Facebook Ad Pixel & Design Templates – The first step + free PSD

Advertising on Facebook is everything! At least if your target group is somewhere between 20 and 40 years old. The kids of yesteryear are now wealthy adults with regular incomes. Living conditions have changed, the social network has not. That’s why online marketers know that the best and most efficient results are achieved by Facebook […]

Conversion Boost via Modal Box

Today I had a special requirement for a customer project. Basically it is about the website (CMS, WordPress) of a coaching offer. The newsletter function on the client’s website plays an important role in customer retention and acquisition. It should be optimized – in other words, we want to increase the conversion (‘registration’) of the […]

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Social Media Blog

The social media blog for Instagram,  Facebook, Youtube, Influencer and Musical.ly. New trends, new developments: we accompany the market! As an agency, speaker and expert, we are on the pulse of the times and not only develop new concepts, but also new ideas. We introduce some here. We also have free help & tips for social media managers and video tutorials. All in One!