Social Media Marketing Manager

Which factors and figures are the basis for social media marketing? Among all the hundreds or even thousands of factors to consider, from different regions, cities, countries to different age groups to different interests people can have. We want to take you with us for a few thoughts and introduce different basics to give you a little insight into the work of a social media manager. Social Media Management from the ground up, deals with the development of channels and communities. First, the different KPIs are defined, which are the values to be achieved (goals) in a social media campaign. No matter whether the campaign is successful through organic traffic, e.g. through bloggers or influencers, or through investment in advertising.

How to gain reach in social media marketing?

Anyone who is not a music star or 17-year-old fashion blogger by chance has to think about other methods and strategies. Advertisements play a large, central role in social media networks. Advertising is extremely targeted and reaches the desired target group. Female, interested in fashion, 20-25 years old and from Berlin / Hamburg? No problem. No problem. The methods are manifold. Thus, modern methods such as pixels embedded in websites and online shops can be used to advertise your own visitors, even to strangers who are most likely to match our brand (‘look-a-like audience’). You can find out more about targeting target groups on the page about our Facebook Marketing Agency.

Your planning and production agency for Instagram, Facebook & Youtube

Of course, this also requires the right media production, no matter whether it is graphic design or video material – we are your contact! Now let’s take a look at social media marketing and its basics with various studies and statistics that prove how successful social media management is today in the online marketing mix.