Instagram Agency: Marketing, Ads and Community

Instagram Marketing – Today it is one of the leading social networks. With more than one billion users around the world, Instagram covers a wide range of topics including lifestyle, fashion, perfume, jewelry, travel and more. The more relevant the social network becomes, the more people want to play. The more players there are on the meadow, the less space there is for each one. The right strategy for content planning, community management, but also Instagram advertising will ultimately determine success. But Instagram is not like the other social networks, to be conquered only by mere facts and figures, Instagram must be fun! Daily new postings, new stories for the community, Instagram means a lot of work, if you do it right.

Workshop and strategy

Today we want to take a detailed look at Instagram Marketing and Instagram Advertising so that you already have an idea of how such a consultation, the subsequent workshop, strategy development and the finished concept to get started. Once the roadmap is in place, the red thread for content, times and task distribution, you can move on to active marketing on Instagram. The big goal is to increase reach, build community and thus ensure organic reach.

  1. Phone call and contact
  2. Workshop date for understanding both sides, product
  3. Agency services
  4. Strategy paper and roadmap
  5. Launch of active marketing on Instagram

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Instagram marketing?

As an Instagram marketing agency, we place special emphasis on social media content and Blogger Relations. The foundation of any functioning Instagram channel is content. Only with the right content, photos, videos, texts and text statements, as well as questions, competitions, unboxing… the possibilities are so manifold. Can we reach our community and motivate them to interact. The interaction from our side but also the counter-reaction of the community is an important indicator for the Instagram algorithm. The faster the reaction time to interactions, the better. But to get the first interactions at all, we have to deliver the right content. Photos, videos, stories that you have seen a thousand times before will usually not work. Instagram lives from trends, from inspiration for everyday life and from the new. The half-life of posted media is usually only 24 to maximum 72 hours. After that, a large part of the content is no longer visible in the news feed.

As a useful addition, paid coverage or advertising on Instagram can of course be considered. First, however, you need to apply Instagram’s basic marketing principles to your company, product or service. Let’s take a deeper look at Instagram Marketing, Influencer Relations and content production for Instagram.

How does Instagram work?

As described above, Instagram is especially a social network for the young target groups. The majority of users on Instagram are between 15 and 32 years old. Instagram is usually consumed as an entertainment medium on the side. For example, when people are waiting for a date, for the next bus or for a friend’s response at Whatsapp. The Instagram App is opened and you can see what’s new or what you should know. Fashion trends, beauty tips, travel, the new dream car, the lives of our favorite actors, musicians or athletes.

Our story must be planned accordingly. What content do we want to report on? In what form do we want to do it? Which media and production means do we need? Which post appears when in the editorial plan? These and other questions we have to ask ourselves to create a coherent Instagram concept. So that we can seamlessly tie in with all other marketing activities, from influencer relations to paid advertising through ads.

What does an Instagram agency do?