The optimal posting time? Whether it’s Facebook, Twitter, or blog postings, finding the right time for a posting within a social media strategy is not always easy.
Social Media Concept: Fanpage Posting Times
Determining the optimal time for fanpage posting time in social networks like Facebook, Pinterest, Twitter & Co. is not an easy task. For people who do not deal with social media every day, the definition of a meaningful social media strategy is very complex. In principle, social networks such as the World Wide Web are generally subject to a constantly fluctuating traffic volume. This is due to different influencing factors. A simple example: Good weather in summer attracts people in parks. Friends meet offline. On such days the traffic figures like to fluctuate by up to 70% of the normal value. For European and international companies, the development of such social media marketing campaigns is even more comprehensive, the considerations even more diverse. For the perfect time, there is no formula. This is not only the result of expert reports from online projects. There are also no clear results in different studies. The deviations from each other are large.
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Online behavior of the users as an indicator of posting period
The reason is simple: the social web lives through its users. At the same time, only users of the defined target group are interested in online campaigns. However, online behavior is strongly dependent on who belongs to the defined target group. Students differ from employees. Office workers (with their own computer) Wiederrum of employees in the retail trade. Depending on the situation, users socialize more or less. Basically it can be said beforehand that there is no standardized, optimal time for social media marketing. It is therefore important to find out when the readership is most active, and when certain content is particularly worth publishing. All that matters is your target group, which you must know. You need to communicate with it.
With or against the current? Trust in your gut feeling
Of course the traffic volume differs not only by the individual contents, but also by the different social networks. Optimal times for publications in social networks are generally difficult to assess as described. Thus, as described above, there are no ultimate times when social networks (in their diversity) are more visited. The question is, however, that if you prefer to post a posting at well-visited times and risk taking part in the posting flood, or rather choose a time that is not visited by social media marketers or users, in any case some readers to reach? To answer this question, let us take a brief look at the different theories of traffic at different times.
Facebook Fanpage: Optimal Times for Publication
Some studies have yielded quite a lot of results. The study by Buddy Media says that postings on Thursday, Friday and Sunday are reaching a big audience. Argyle Social came to similar conclusions. In both of these studies it is clear that the interaction rate rises sharply, particularly on weekends.
Posting time in the largest social network
An extensive social media analysis by Bitly addresses the topic of posting time more detailed and comes to a slightly different result. According to Bitly analysis, postings should never be published before 11 o’clock. Optimal is a time between 1 pm and 4 pm. The analysis also mentions a particularly favorable time: Wednesday (between 1 and 3 pm). This is the first word of the word. According to Bitly Wednesday is the ideal time for any postings on Facebook. From personal experience, postings should focus on your target group or the activities of your target group. Therefore, first vote your Facebook fanpage postings on your target group. The second step would be to use the essence of the studies. Postings should be published around noon, afternoon. This ensures you have enough runtime to get “like” -clicks and share them. Furthermore, the majority of people here follow their everyday tasks. The probability increases.
Twitter: time for news and information
In Twitter, a service that is used mainly by mobile users, the content plays a very important role. The user has only 140 characters available. Therefore, they should be carefully prepared to achieve a higher level of user interaction. The time is less important here, but it also plays a role in tweets and is therefore not entirely negligible. Looking at the argyle social study, it can be said that even tweets directed to the average user are a bigger one at the weekend Audience. The interaction rate is highest on Sundays.
Blogs: Long time with perfect time management
The optimal time to publish blog posts is somewhat easier to name. Here with reference to the study by Bitly. She advises to publish blogs on Monday, Friday and Saturday. The ideal time is 11:00 am in the morning. Blogposts in the late afternoon and evening should be avoided, as the attention span of the readers decreases at a later time.
Conclusion – Quality starts with the concept
As you can see, neither the exact day of the week, nor the precise time at which something general should be published can be determined. The studies provide only a few guidelines, which simplify their own examination of the optimal posting time. To blindly follow these results increases the success only to a limited extent: the number of readers differs not only in the published content and the platform used, but also in the underlying intention of the marketer and the desired target group. An important goal of each marketer should be to find out when their readership is most active and when they are most receptive to specific content. However, it is not just the time that plays a role. The relevance of social media posting is also an important factor. Users have different needs. Office workers want other things as a retailer. That is why the readiness to share content is an equally central factor for success in social media marketing.
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50 Likes at 1000 Views are better than 50 Likes at 10,000 Views. This is the efficiency of their posting. A meaningful link to relevant and current events increases the relevance of the posting for Internet users. The willingness to share content increases. Similarly, links to well-known brands or individuals can enhance the success of a single posting. A popular means here are also hashtags. These abbreviations allow the user to quickly embrace messages in the social network – even in text form. Also on most platforms by hashtags the categorization and archiving of the contents on the user side is possible.
DIY! Facebook Marketing Online
In the blog there are many tutorials and good social media marketing articles. However, anyone who wants to know insiders has to go deeper into the trickbox. Also for small companies the view is worth this Facebook marketing course of our partner agency AdBaker. In the article ‘Facebook Marketing’ I explain the online workshop of our choice in ten steps:
Social Media Marketing Help for beginners
Stephan M. Czaja (Lukinski, advertising agency) explains in his blog in more than ten individual steps how to apply social media for your marketing in the company. As a model agent and media manager he knows the game between media, reach and attention. The articles are primarily aimed at social media beginners and beginners. From the first basics of networks, to new trends such as Influencer Marketing. With every step you understand social media marketing as a beginner better. The following articles can be found here: Social Media Marketing Manager.
- What are Social Networks? The Power of Youtube, Snapchat, Facebook & Co
- Trends & Trendsetter – Influencer in the Media World
- Social Media Concept: How it’s done – brand, reach, monitoring
- Web 2.0 & Social Media: reach for companies (example ASOS & ZARA)
- Social Media Manager – Management and Online Marketing
- Social Media Manager – Measurement, Goals, Target Group and Range
- Five Tips to Increase Range – Creativity, Influencer, Content
- Instagram: Advertising – Online Marketing or Product Placement
- Youtube: 3 steps for better rankings in the search engine
- Facebook: Target group targeting – place of residence, age, prospects
- Facebook: echs Tips for the Facebook Fanpage
- Influencer instead of expensive Facebook ads
- Influencer: Fashion, Trends & Trendsetters
This post is also available in: German