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Instagram, Agency – Social Network at a glance
We as an Instagram agency work in the social network mainly through visual images of its users. On Instagram you can upload pictures as users. You can liken photos, comment them, or distribute them. Instagram is particularly popular among young target groups. Especially for fashion and lifestyle companies, Instagram is an interesting social network for advertising and communication purposes due to its visual characteristics and its young target group.
As an Instagram agency, social networks are, of course, particularly important. Above all, in order to operate efficient marketing or online marketing in social networks. Crossmediale, cross-networked work is the success story for coverage and coverage in social networks like Instagram, YouTube, Facebook, Twitter & Co.
Marketing with Instagram: The insider’s tip among the social networks
Instagram is often an insider’s tip in the online marketing of companies and companies for their products and services, which are advertised or promoted in social networks. For a few weeks now it is also possible to switch to Instagram advertising. What distinguishes Instagram, especially from the other major social networks, is the very exact target group targeting. Due to the highly specialized user group, the image network is equipped with little scattering losses in the promotion. In contrast to the old-established marketing strategies in which high scattering losses can be expected due to the unbelievable targeting, Instagram offers a very fine, precisely determinable target group.
The size of the social network is growing rapidly. According to statistics (2015) the distribution according to the number of users is such that Instagram catches up with the size of the industry. The statistics show the world’s largest social networks, based on their monthly (active) users.
- Instagram already brings together over 300 million users around the world
- Instagram has as many users as Google+
- Instagram is already equal to today with Twitter (foundation), also the spiegel.de has reported, in the article user numbers: Instagram overtaken Twitter
- Facebook has ranked first with more than 1,400 million users
Instagram users are young and energetic
At that time there was the Bravo, today it is Instagram. Whether favorite stars, celebrities, friends or acquaintances. Most young people are on Instagram. A very special target group, which was already relevant to strategic brand awareness in all epochs. Young people are not only an independent target group, they can also activate their social environment (mother, father, grandparents, etc.).
Instagram – the image network for young target groups
The social network Instagram start its services a few years ago with telephone of the users. At that time Instagram was a purely mobile application for smartphones and tablets. Even today, Instagram is hard to reach via the PC, or not for its users. Nevertheless, pictures can also be viewed on the Internet, from the notebook and PC. The main carrier for the social network Instagram is however the smartphone. Users mainly use image material.
In Instagram it is less about a detailed description of the text, that is to say strong visual features. Instagram uses only image material – since recent also short videos (max. 15 seconds). Users photograph and record videos, you can then exchange with your friends at any time. Images are individually uploaded and displayed later in the user profile chronologically.
The advantage of Instagram is that you can reach for a creative and especially young person. While Facebook is increasingly improving in terms of the user interface, Instagram is the network for young people and young target groups.
More about the social network Instagram:
Instagram marketing blog
This post is also available in: German
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