Did you know that the Internet has been established? At that time, it was a project at the CERN Research Center in Switzerland. In principle simple: hyperlinks link content. The system was quickly deployed by the US Army and was supposed to serve as a data exchange. At some point, the protocol became freely accessible and since then people have benefited from the incredible flow of information and speed that is possible with the new digital networks.
- First communities and data transfers of user groups
- Forums and pioneers like Ebay
- The Web 2.0: Communication after the Millennium
- Success in the web: from the big media publishing house to the blogger
- Fans of today are the elite of the future
- Social networks have revolutionized the entire world
- Start ups and giants: The differentiation of the networks
- Facebook and YouTube are revolutionizing the world
- Social networks in the future
- Location: Location
- Social Commerce: Referrals in social networks
- Permanent networking and swarm intelligence
- From the garage to the conglomerate?
First communities and data transfers of user groups
Not even 20 years, the World Wide Web started its first data transfers. Even at that time, there were certain communities, or restricted users, who had common data access. So it was only a matter of time before the possibilities of these small communities would expand considerably. The first serious predecessors came at the time with portals like MySpace or also non – direct social networks, ie. Swapbuttons like Napster. On both platforms the users connect and can exchange data. While programs such as Napster were suitable, eg. Music, networks such as MySpace have established early on the communication and the exchange of messages between the users. However, there have already been forms of communities between these two phases, eg. Forums.
Forums and pioneers like Ebay
Many thinking that the social activities on the web only started with Facebook and Co. Onlineshops and forums were the first pioneers of social exchange. They were the pioneers of social communities and for the first time enabled social exchange in a digital form. In the form of comments, recommendations, questions and answers, users can communicate and network with each other worldwide. Forums have the simple purpose of allowing users to ask questions or to discuss specific topics. Subsequently, others participate and give comments, answer or ask further questions. By using forums, the web has changed. Likewise, online shopping platforms such as Ebay offered first commentary so that users could exchange experiences with products. We call this change Web 2.0.
The Web 2.0: Communication after the Millennium
In Web 1.0, we talked about the pure data exchange, that is, a certain vendor, released a file and other users can download it. In Web 2.0, this classic communication model is the first time. Thanks to the simple possibilities of different systems and platforms, no matter whether it is a blog system WordPress or social networks like Facebook and Twitter, the communication has considerably facilitated. Today, all people have access to digital life and can themselves become the transmitter of information. Many people use this possibility. Even self-presentation has become a great “value” on the Internet. Particularly on the young social platforms such as Instagram, young people give much of their lives.
Success in the web: from the big media publishing house to the blogger
Previously, it needed to send information to large media companies with sufficient investment capital. Whether it is a newspaper that is distributed on a regional scale, or a radio station that needs a lot of radio and a lot of technology as well as personnel. For the maintenance of ongoing operations alone. Today young bloggers master the Internet. 17 year old or 19 year old, who already reach millions of people, with only one posting. If television productions had to go to great teams and elaborate productions, you only need a smartphone and a smile. Both reach the same number of people, but with absolutely different investments. The bloggers even have another advantage, their fans are absolutely involved! For their fans, bloggers are idols. Simple advertising must always convince, they have already convinced.
Fans of today are the elite of the future
They see how the world has changed from marketing and marketing. Through the revolution in the transmitter-receiver model, there are now countless new forms of marketing. Likewise, the powers have changed. Bloggers have a great influence on their fans’ thoughts. Still they are all young but in 10 or 20 years, their boys are fans of the forests of the future and the people who will decide where our world is going.
Social networks have revolutionized the entire world
Through globalization and global networking, there is now little differentiation between individual cities, regions or countries. The transitions are largely fluid, and the revolutionary changes that result from social networks are changing not just individual countries but entire continents. The social networks have changed. People can communicate today, in any situation, with their friends or with their family. Distances and local bound play through messenger services no longer matter. On vacation, on a business trip or from a distant place of residence. Today you can not only exchange text but also photos or videos. Even whole 360 ° views or slow motion videos of special moments are possible.
Start ups and giants: The differentiation of the networks
Everyone always carries his photo album with him. Memories, friends, and future events planned in social networks. The entire life is increasingly organized around the platforms and portals. Small businesses become big companies and become real giants. Others disappear.
Facebook and Google become online giants
At the same time, of course, Facebook also appeared. Facebook was the most popular social network and Facebook is still there. Founder Mark Zuckerberg has succeeded in establishing a worldwide phenomenon with his network. In addition there are a hundred thousand groups and fan pages. Facebook has registered almost half of all German Internet users. This gives the company, of course, an incredible mark. Away from Facebook, there is YouTube. YouTube has as many users, but does not offer the same communication and exchange capabilities. YouTube is not intended as a video streaming platform for the personal and emotional exchange of information. Nevertheless, it is just as big as Facebook and has worldwide, the absolute predominance in the field of video streaming.
The first video on Youtube by his founder
Facebook and YouTube are revolutionizing the world
In the meantime, not only private individuals are using the social networks for communication or their continuing education. Even in businesses, the simple and direct communication is popular in the social networks. Employees use Facebook for coordination and internal communication but also for the transfer of data. Department managers and bosses let new employees learn software and products by video tutorials on YouTube. The billions of videos offer companies incredible know-how that their employees can acquire. Previously, it would have needed a specialist for each individual topic, today the graphic designer can quickly watch a video coaching on Adobe Premiere Pro or on content management systems (CMS) so that the company can look after their own website without help An advertising agency.
Network: Twitter, Pinterest, Snapchat, Tumblr, etc.
In addition to the great social networks, there are of course a large number of smaller networks that survive more or less. Here, there are different representatives, from larger networks like Twitter, which has its authority mainly through politics and through American celebrities, down to smaller ones such as ask.fm or Tumblr. They have only a small utility group, but this is relatively special. Let us take a look, for example. Once Twitter, the network is used mainly by politicians for extremely short statements. Policy is a very complex field and the short news service Twitter allows only messages 140 lines. This makes complex content very easy for the voter to summarize. Journalists are happy to receive these tweets and include them in their coverage. While Twitter is of little relevance to the normal social media user, it is in some circles, but its attention. Likewise, it is with Pinterest, this network mainly creative, fashion designers or even photographers. Here you can get inspiration for your photoshootings and their next advertising campaigns. The network is based on text, especially on the photographic material, which is constantly updated in its own timeline.
Social networks in the future
Localization: Location of girlfriend and people around
A recent trend with many social networks is the constant localization of people. So there are already new social networks, which are all about putting friends on a map. So you have not only the overview, what someone does, for example. By an update in the status, you even see directly where the person is. So you can quickly group individual groups around, for example. To start conversations. Localization has long been used in various applications. Many users have prejudice, the permanent location of their own location and the steady transmission of this to friends and other users in social network, worried them.
Where is the benefit of localization?
A simple example would be a meeting in the evening. Several colleagues go home and make arrangements in the city center. Shortly before, a colleague from outside sends a location when he is going. The others meet and can always see where the person is. So one has not only an approximate estimate how long it will still take, the own announcements are always somewhat inaccurate, one can also help the person find the right place. Of course, such ‘espionage’ features are also interesting for couples or for parents who want to know where their children are.
Social Commerce: Referrals in social networks
We all know e-commerce. Even though the industry has only been around for 20 years, it feels like classic trade, considering the new possibilities of social commerce. E-commerce offers a barrier for all visitors, the shop is alien, the recommendation of a third person, which is not known to me personally. If products are promoted through social networks, then a recommendation of a friend is often behind. This is why e-commerce in the field of social media is absolutely future-proof.
Let us consider only a small example. We have a certain fitness product that has been gelosen by a total of five thousand people. Four of these people are my friends and they recommend the product. If I as a potential consumer and customer now go on the product, I will immediately see that four of my friends like the product. The purchase decision is taken away in certain parts, because I trust the recommendation of my friends very much. Likewise, I trust the recommendation of people whom I value. These include influencers and bloggers, as mentioned above, which are regarded as idols for a lot of followers in the social media.
Social commerce is making its first steps and the first beginnings. Bloggers have their own shops, even on Facebook fanpages, there are small integrated shops, where the users can inform themselves directly at Facebook, instead of switching to their own online shop through a click.
Permanent networking and swarm intelligence: We know everything about you
In addition to the localization of people and social commerce, the even more extreme networking and constant activity is part of the future of social networks. Whether we talk about wearables, eg. Sports watches or smart watches, as well as mobile phones, loudspeakers which we are constantly listening to and answering, or cars, the brakes before we do it and help us in the accident directly help. We are constantly surrounded by electronics and data are constantly sent. This constant updating of information related to people can make the best use of social networking to improve their own performance. So ask Google z.b. Now active after the experience when you were at a certain location. If we visit as a cafè, our mobile phone automatically asks us if it was just full. For the user, this makes no sense at first. Google can, however, optimize its results and already predict the approximate occupation of the coffee at a given time in the search queries.
This swarm intelligence will further revolutionize social media and even more linked offers, as well as search engine. In general, this is also a future, further trend.
From the garage to the large conglomerate to cartel?
Have you ever looked at how many companies have been founded by Facebook and how many start-ups have been purchased by Facebook? Do you really know the company structure of Google with individual innovations and new ventures? With Google’s search engine and its video platform alone, the Google giant will unite several billion users every day. Google Inc. also researches in self-propelled cars, gives companies the opportunity to use a complete office package, invest in cloud software and huge data storage. Likewise, at Facebook, from personalization to technical innovations, the American company by founder Mark Zuckerberg invests in various areas. All of them complement each other and lead to joint new solutions, like the example of the demand for the evaluation of the café.
Social networks have a great future
People love social networks, and since their emergence, hundreds of millions of users have been growing each year, and the different providers are different, as are the social networks. Instead of having one or two large ones, the networks are becoming more and more separate. We have Facebook for the personal information and emotions, there is Snapchat that allows one to be constantly “live” with it. Instagram gives insights into the most beautiful moments of the day, at Tumblr you can see his latest creative work. Twitter allows politicians to give short statements and to quickly search journalists. YouTube gives people around the world opportunities to see news, learn critical information, and learn new things through video tutorials and online courses. On Pinterest you can get inspiration and plan the next shopping trip. At the same time, there are Foursquare the best places in a city and messenger services like WhatsApp allow a constant communication with our friends, alone or in groups. And these are just a few of the networks that are currently popular.
The history of social media: Communication & connection
More about social networks? Have a look at the social media blog!
This post is also available in: German