Musical.ly: Music Usage in Videos + 4 Tips for Social Media Managers

Musical.ly and music rights – how does this topic behave? The App Musical.ly is becoming more and more popular. She is the new Instagram. Even large and international companies are becoming more and more attentive and book additional reach through influencer marketing and social media promotions on Musical.ly. Last month, we created a Musical.ly channel for one of the leading fashion companies and faced many questions. Especially tricky was the point: music. Millions of songs are made available by record companies (rights holders) in the app. These can then be placed over your own videos. So you have original pieces of music from the charts above your own video material, instead of simpler, stick music (for example). This results in questions like:

  • But what about the use of the music?
  • Are companies and companies allowed to use songs on Musical.ly?
  • If so, how do you produce content for Musical.ly?

Musical.ly basics: 4 tips for beginners

There are many more fundamental questions that we want to answer quickly in advance:

  • How does Muiscal.ly work?
    Users record small videos in sync with songs from the library. This results in small tips that are shared publicly.
  • Login and Log in to Musically?
    Login is only possible via app, a browser version of the platform for the PC does not exist.
  • Download the app?
    The download is possible in the Google Play Store and on the iPhone. The download is 100% free.
  • Are there user numbers and statistics for strategy finding?
    Valid numbers are not available at the moment. But there are many answers and background knowledge on Musical.ly Wikipedia

Music rights on Musical.ly for video production

Important! This text may not be regarded as legal advice! We only go through the terms and conditions of Musical.ly and try to make deductions to use music for companies to social media managers also a deeper look into usage rights and terms and conditions. Because when does a new network already exist? This happens only every 2, 3 years. So today let’s take a look at the basis of Musical.ly, the music.

Everyone is a user: equality for individuals and businesses

The paragraph shows that all registered accounts are treated the same. It follows that there is no difference, whether company or individual.

In addition to allowing you to create UGVs and Collaborative UGVs, and transmit Broadcast Content via the Apps, as described above, the Service may also allow you to (A) create 15-second videos that include sound recording samples (and the musical works embodied therein) from thirty second portions of sound recordings (sound recordings and the musical works embodied therein are “ SR Samples ”) made available by the Company through the Service through a Company-provided library (each, a “ Company Video ,” and together with UGVs and Collaborative UGVs, “ User Videos ”);

The music may be stored locally on your own device, for example to edit it with filters or to use it again later (in Musical.ly):

(B) save your User Videos locally to your device;

Share the content on other social media platforms only partially possible

Basically, as with music, there are direct agreements between Musical.ly and other operators. Only in these platforms the own videos may be shared. You can find them directly in the app and can share from there. So no mistakes can arise.

(C) upload your User Videos to the applicable App or certain third party social media platforms (e.g. , Instagram, Facebook, YouTube, Twitter) subject to the terms and conditions in this EULA and any usage restrictions imposed by any licensors of S R Samples ( e.g. , sound recording and/or musical work copyright owners); (D) communicate your User Videos to friends via different messaging services; and (E) publicly display and perform your User Videos and the embedded sound recordings and musical works to other Users of the Service. If the Service does not permit you to Post User Videos directly to one or more third party social media platforms, then you are not authorized by the Company to Post your User Videos on such platforms and you are solely responsible for obtaining any necessary rights, clearances, permissions or authorizations for such Posting and may be subject to liability for your failure to do so in the event of any unauthorized Posting of User Videos. For the avoidance of doubt, User Videos exclude any Broadcast Content.

Musical.ly agency

You want to reach even millions of young people on Musical.ly? We help you with our consultants and experts! Read more about our Musical.ly agency.

Data scandal on Facebook / Cambridge Analytica and criticism of influencer marketing | Social Media Week

This week, the social media world was overshadowed by the data scandal around Facebook. The exact details are still about 300 million data packets, which were obtained by the social media analysis firm Cambridge Analytica by dubious methods. Quite simply explained:

Why is the data scandal so big?

Previously, it was always possible to retrieve information from friends friends. So if resourceful developers develop a tool that people use, they sign up for, and also authorize their personal data to be forwarded, you’ll receive large data packets (many people) – from just one person. If a Facebook user has an average of 500 friends, you can already cover 50,000 people with just 100 participants (50,000 data packets). We all know postings in our timeline titled “So you would look like an actor” or “What is your zodiac sign?” These applications are written solely to collect data, the more data you have collected, the better it is possible to evaluate user profiles and target them with advertising. As far as the current data security scandal is concerned, this is about two points:

1. Advertising can also contain political content

Advertising does not necessarily have to be run by companies, advertising can also contain messages of political opinion. So data packets can influence elections, as is currently being debated, about the US election and the decision to “Brexit”. If you want to read more about it, you will find all relevant links in the press review below!

2. Analysis of persons for loans, loans and more

Who owns names and geodata, can connect people with more information. Let’s just say – a database about credit card information and a second one with Facebook data packets. From this new conclusions can be drawn. The more data a large company collects, the more accurately it can create profiles of individuals, but also of streets or neighborhoods. In the end, for inquiries, for example, for loans for houses, resorted to many data. As a result, our “private behavior” in social networks has an influence on our “public reputation”. Once the data has been created, it can be copied many times, very simply. If a person is thinking for a company, he can become it for other companies as well (data sales).

Not only Facebook was considered critical this week, but also influencer marketing.

Criticism of Influencer Marketing: Disadvantages of Hypes – Contribution to WDR (German TV)

We met with WDR this week to look at the critical aspects of influencer marketing. The reason was the new sugar tax in the UK, it is levied on food that has a particularly high sugar content. At the same time the big soft drink manufacturers advertise with young bloggers. It creates interesting videos for young target groups that work well on YouTube. For the adolescent user it is not easy to differentiate that these videos are ads. For the user, at first, only the connection of their own favorite blogger and the soft drink brand is: positive brand image! But that the coveted fashion blogger hardly ever drinks soft drinks because he or she is actually eating healthily and paying attention to the figure, as well as doing sports, does not become clear. What stays in the head is the linkage between the brand and the blogger. What other risks are there in influencer marketing? We have taken a critical look together with the WDR.

Advertising marking in influencer marketing

How do you characterize advertising in social media networks properly? Many companies rarely know the legal aspects of their daily work with bloggers. There are general guidelines of social networks and advertising must be featured in some social networks. When working with young bloggers, you should point them to this aspect. Also, the advertising tag was one of the topics this week.

Instagram Marketing: Strategy of an Agency | Social Media Insights!

Instagram marketing – How to create a social media channel for Instagram! Let’s take a look at our Instagram Agency. How do you plan the successful launch of your own Instagram channel? Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are increasingly entering Instagram. Scattering losses are low and the target group can directly access further information (shop, newsletter, etc.). But how do you start with Instagram? How often do you post? How do you produce content for Instagram? How do you get in contact with bloggers and agencies? We take a look at Instagram from A-Z: How to Build an Instagram Channel!

Interested in an Instagram Workshop with Social Media One? Our Instagram expert comes into your company so that your employees get know-how directly on site. With a training for your employees, you can keep know-how in your own company and always respond flexibly to events. In stories, postings or even live stories. Click here for more information on our Instagram Workshop.

Instagram channel build: agency strategy

The Company

Definition, Audience and Destination Definition for Instagram

At the start of the training, we talk about knowledge, experience and your previous brand strategy.

  • Company
  • Network analysis
  • target
  • Target definition
  • Matrix – Company / Network / Target group
  • Social media manager (capacities)
  • Definition for SM

Instagram

Network, App and Statistics for Business

In the second part we take a basic look at Instagram. Depending on previous knowledge of the social media manager, this point in the training is more or less intensive.

  • Network
  • Target
  • User Interface
  • Statistics
  • Story
  • Post

Market and Competition

Competition Analysis and Best Practice

What are other industries doing and what are your direct competitors doing? After the check you know the success factors.

  • Commerce / E-Commerce
  • Campaigns best practice marketing
  • Campaigns best practice in your industry
  • Competitive analysis

Audience

Combine Audience and Enterprise Analysis

Who buys our products? Who cares about our services? We take a close look at your target audience and potential new target audience.

  • target group analysis
  • Matrix – Who are we / who are you?
  • Conclusion
  • Content Objective

Content

Content Marketing for Instagram: That’s how it works

Content marketing is not a hype! In search engines good content is the A & O but also in social media marketing.

  • Content that works
  • Value
  • Matrix content
  • Analyze media content / partners
  • Analyze Media Content Internally
  • Matrix Media
  • Make Media
  • Content Planning
  • Forecasting

Content Production

What Media Content can we provide for Instagram?

  • Technical possibilities
  • Financial Opportunities
  • Human resources
  • Team Integration

Then it’s about value added for users:

  • Include users
  • Value
  • SEO as a subject scout
  • Contests

Then we’ll see how existing media can be linked to our Instagram Instagram network:

  • Crossmedia and campaign
  • POS / Social link
  • Own Ideas
  • Link Online Shop / Social
  • Linking Influencer / Social

Software

Social Media Manager Tools

Btw. For a complete list of tools, see: Social Media Software Recommendation.

  • Software overview and tool options
  • Content Advance Planning
  • Crossmedia content planning
  • Automatic Likes
  • Social Bot

Advertising

Ads are on Instagram

How do you actually advertise products and services on Instagram?

  • The Basics
  • Account
  • User Interface Power Editor
  • Campaign creation
  • Campaign Settings
  • Split Testing
  • Evaluation

Measuring success:

Ads and Tracking for Online Shop

Especially the success measurement is very important for companies and shops. But what options do we have to track the completion and sales on Instagram?

  • Pixel creation
  • Pixel Integration
  • Campaign Vote
  • Costs
  • Estimate

The detailed planning and strategy for the Instagram Afubau comes right after the workshop!


Instagram Workshop

Depending on the knowledge of the social media managers, a workshop goes up to 8 units. Absolutes Basics is the 1 unit, the brainstorming. Creative input, experience and best practice for your successful start on Instagram. In particular, we are concerned with the definition of all relevant parts of the market (competition, target audience, products, etc.) in connection with media (photos, videos, etc. / foreign material, in-house production, etc.) to a story. Who are we!

Instagram Basic Training for Employees and Social Media Managers

Workshop topic: Creative Session + System for Instagram

Workshop / Brainstorming: 2 x 2h

Number of persons: 3-20 persons

Result:

  • Strategy Development
  • Know How

Instagram Advanced Workshop for Employees and Social Media Manager

Workshop topic: Creative Session + System for Instagram + Insights

Workshop / Brainstorming: 1 x 2h

Number of persons: max. 3 persons

Result:

  • Strategy Development
  • Content Model
  • Know How
  • Advertising or Blogger / Influencer Relations

Contact & Social Media Expert

Interested in a further education of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!


Building Instagram Channel: The Strategy for Social Media Managers

In the following we want to briefly give a deeper insight into the training. Every workshop is individual – just like your company, your products and your employees. Our social media expert focuses on the most important work steps and makes your employees fit for social media making!

Definition, Audience and Destination Definition for Instagram

Our starting point: Who are you? Already the big sticking point. People love the brand or use the brand. Cf. from the food industry:

Are you already in the public eye or is it a start up? The reactions of the users are different. Why is that? We take a look at psychological aspects of the target group.

Network Analysis

  • Online Shop
  • Social Network Presence
  • B2B Marketing
  • B2C Marketing
  • POS Marketing

Define target group

  • Your customers
  • New customers in SM

Goal Definition and Benefits

Keyfacts – what do we want to achieve?

  • Brand presence
  • Brand fans
  • New customers

Matrix – Company / Network / Target Group

  • Summary of all findings

Social Media Manager in the Enterprise

  • Previous knowledge in SM
  • Experience in Software
  • Image editing in software

Marketing Message Definition (Core Message)

  • There are many products that …
    but we are the only ones …
  • There are studies that … / we want to convince, so we bring witnesses – why does XY work?
    integration of Advocates / Bloggers / Customers

Instagram: The Network

Network Properties

  • What makes Instagram / Synergies with your own values
  • Joie de vivre, self-affirmation, inspiration, etc.

Audience on Instagram

  • Who can we achieve with ours?

App Interface

  • What do I need to know from the FF?

Statistics and Evaluation

  • How do I read statistics

Story

  • What is a story?

Post

  • What makes a post?

Market and Competition

Commerce / E-Commerce

  • Products that work

Campaigns Best Practice Marketing

  • Topics that work

Campaigns Best Practice Food

  • Content that works

Competitive Analysis

  • Brands that work

Target audience

Audience Analysis

  • Demographics

Matrix – Who are we / who are you?

  • Combination of your company and Instagram

Conclusion

  • Combination of all knowledge

Content Objective

  • Which goals do we derive?
    Which values ​​do we derive?
  • What content is required / can we deliver?
  • How often do we send messages?
  • How do we organize SM everyday life?
  • How do we organize media production / third-party content?
  • How extensive is space / time and area for production?

Content and Content

Content that works

  • Insights from competition and competition

Value

  • More than ‘just’ standard
  • What are the problems of our followers?
  • What needs do you have?
  • Which topics can we serve apart from ours?

Matrix Contents

  • What can we deliver?
  • Analyze media content PR / Partner
  • Analyze media content internally

Matrix media self – production

  • Link to House / PR / Partner

Create media with Camera and Photoshop

  • Photos and collages / equal to “Content Production”

Content Planning for Instagram

  • Excel spreadsheet
  • Cross media
  • Advance planning of postings

Content Production

Depending on the need for self-production of video and photo material

  • Photography
  • Planning
  • Equipment
  • Background
  • Decoration
  • Accessories

If you do not want to produce your own postings, we can help you as an agency with our photo and video production.

Team Integration of Employees

  • Fair
  • Sale
  • Stories

Include User

Generate added value for fans

  • Polls
  • Training
  • POS
  • Trade show / Preview and review
  • Quicktipps for everyday life
  • Tips from the expert
  • Customer tips

SEO as Themes and Trend Scout

  • Trends
  • Current topics
  • Evergreens

Competitions +

  • User in stories

Crossmedia and Campaign

POS / Social link

  • Best practice
  • Own ideas
  • Packages

Linking online shop / Social

  • Best practice
  • Own ideas
  • Packages

Linking influencer / Social

  • Best practice
  • Own ideas
  • Packages

Software tools for Social Media Manager

Advance planning of postings

  • Using Hootsuite

Automatic Likes for non-organic push

  • Minimum likes for releases and pubications

Social Bots simply explained

  • Setting
  • Targeting
  • Comment spinning

Advertising

This is about the targeted switching of advertising to returning visitors and new visitors or fans.

Advertising on Instagram

Advertising Account Basics

  • Facebook Advertising Account

Advertising account Sign up for Facebook

  • Must be logged in first + Advertising account activation

User Interface Power Editor

  • Facebook’s Power Editor Basics

Campaign Creation in the Power Editor

  • Planning the campaign
  • Create the campaign

Campaign Settings for Split Testing

  • playout
  • Look-a-like
  • target
  • Interest
    Posts

Split Testing or A / B Tests

  • A / B create tests

Evaluation of Clicks and Impressions

  • monitoring
  • Conversion Tracking

Contact & Social Media Expert

Interested in a further education workshop of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Click here for the detailed information on our Instagram Workshop.

Youtube Marketing: Strategy of an Agency | Social Media Insights!

Youtube marketing video is today the source of information for all audiences. Youtube is the central medium away from the TV. Through targeted, organic reach building you can not only strengthen the brand’s own presence but also attract new fans and thus potential customers for your products! Especially bloggers and influencers have conquered Youtube. But let’s start at the beginning: How do you plan the successful launch for your own Youtube Channel?

Let’s take a look at our Youtube Agency. Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are increasingly entering Youtube. Scattering losses are low and the target group can directly access further information (shop, newsletter, etc.). But how do you start with Youtube? How often do you post? How do you produce content for Youtube? How do you get in contact with bloggers and agencies? We take a look at Youtube from A-Z: How to Build an Youtube Channel!

Interested in an Youtube Workshop with Social Media One? Our Youtube expert comes into your company so that your employees get know-how directly on site. With a training for your employees, you can keep know-how in your own company and always respond flexibly to events. In stories, postings or even live stories. Click here for more information on our Youtube Workshop.

Youtube channel build: agency strategy

The Company

Definition, Audience and Destination Definition for Youtube

At the start of the training, we talk about knowledge, experience and your previous brand strategy.

  • Company
  • Network analysis
  • target
  • Target definition
  • Matrix – Company / Network / Target group
  • Social media manager (capacities)
  • Definition for SM

Youtube

Network, App and Statistics for Business

In the second part we take a basic look at Youtube. Depending on previous knowledge of the social media manager, this point in the training is more or less intensive.

  • Network
  • Target
  • User Interface
  • Statistics
  • Videos
  • Post

Market and Competition

Competition Analysis and Best Practice

What are other industries doing and what are your direct competitors doing? After the check you know the success factors.

  • Commerce / E-Commerce
  • Campaigns best practice marketing
  • Campaigns best practice in your industry
  • Competitive analysis

Audience

Combine Audience and Enterprise Analysis

Who buys our products? Who cares about our services? We take a close look at your target audience and potential new target audience.

  • target group analysis
  • Matrix – Who are we / who are you?
  • Conclusion
  • Content Objective

Content

Content Marketing for Youtube: That’s how it works

Content marketing is not a hype! In search engines good content is the A & O but also in social media marketing.

  • Content that works
  • Value
  • Matrix content
  • Analyze media content / partners
  • Analyze Media Content Internally
  • Matrix Media
  • Make Media
  • Content Planning
  • Forecasting

Content Production

What Media Content can we provide for Youtube?

  • Technical possibilities
  • Financial Opportunities
  • Human resources
  • Team Integration

Then it’s about value added for users:

  • Include users
  • Value
  • SEO as a subject scout
  • Contests

Then we’ll see how existing media can be linked to our Youtube Youtube network:

  • Crossmedia and campaign
  • POS / Social link
  • Own Ideas
  • Link Online Shop / Social
  • Linking Influencer / Social

Software

Social Media Manager Tools

Btw. For a complete list of tools, see: Social Media Software Recommendation.

  • Software overview and tool options
  • Content Advance Planning
  • Crossmedia content planning
  • Automatic Likes
  • Social Bot

Advertising

Ads are on Youtube

How do you actually advertise products and services on Youtube?

  • The Basics
  • Account
  • User Interface Power Editor
  • Campaign creation
  • Campaign Settings
  • Split Testing
  • Evaluation

Measuring success:

Ads and Tracking for Online Shop

Especially the success measurement is very important for companies and shops. But what options do we have to track the completion and sales on Youtube?

  • Pixel creation
  • Pixel Integration
  • Campaign Vote
  • Costs
  • Estimate

The detailed planning and strategy for the Youtube Afubau comes right after the workshop!


Youtube Workshop

Depending on the knowledge of the social media managers, a workshop goes up to 8 units. Absolutes Basics is the 1 unit, the brainstorming. Creative input, experience and best practice for your successful start on Youtube. In particular, we are concerned with the definition of all relevant parts of the market (competition, target audience, products, etc.) in connection with media (photos, videos, etc. / foreign material, in-house production, etc.) to a story. Who are we!

Youtube Basic Training for Employees and Social Media Managers

Workshop topic: Creative Session + System for Youtube

Workshop / Brainstorming: 2 x 2h

Number of persons: 3-20 persons

Result:

  • Strategy Development
  • Know How

Youtube Advanced Workshop for Employees and Social Media Manager

Workshop topic: Creative Session + System for Youtube + Insights

Workshop / Brainstorming: 1 x 2h

Number of persons: max. 3 persons

Result:

  • Strategy Development
  • Content Model
  • Know How
  • Advertising or Blogger / Influencer Relations

Contact & Social Media Expert

Interested in a further education of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!


Building Youtube Channel: The Strategy for Social Media Managers

In the following we want to briefly give a deeper insight into the training. Every workshop is individual – just like your company, your products and your employees. Our social media expert focuses on the most important work steps and makes your employees fit for social media making!

Definition, Audience and Destination Definition for Youtube

Our starting point: Who are you? Already the big sticking point. People love the brand or use the brand. Cf. from the food industry:

Are you already in the public eye or is it a start up? The reactions of the users are different. Why is that? We take a look at psychological aspects of the target group.

Network Analysis

  • Online Shop
  • Social Network Presence
  • B2B Marketing
  • B2C Marketing
  • POS Marketing

Define target group

  • Your customers
  • New customers in SM

Goal Definition and Benefits

Keyfacts – what do we want to achieve?

  • Brand presence
  • Brand fans
  • New customers

Matrix – Company / Network / Target Group

  • Summary of all findings

Social Media Manager in the Enterprise

  • Previous knowledge in SM
  • Experience in Software
  • Image editing in software

Marketing Message Definition (Core Message)

  • There are many products that …
    but we are the only ones …
  • There are studies that … / we want to convince, so we bring witnesses – why does XY work?
    integration of Advocates / Bloggers / Customers

Youtube: The Network

Network Properties

  • What makes Youtube / Synergies with your own values ​
  • Joie de vivre, self-affirmation, inspiration, etc.

Audience on Youtube

  • Who can we achieve with ours?

App and Desktop Interface

  • What do I need to know?

Statistics and Evaluation

  • How do I read statistics

Post

  • What makes a post?

Market and Competition

Commerce / E-Commerce

  • Products that work

Campaigns Best Practice Marketing

  • Topics that work

Campaigns Best Practice Food

  • Content that works

Competitive Analysis

  • Brands that work

Target audience

Audience Analysis

  • Demographics

Matrix – Who are we / who are you?

  • Combination of your company and Youtube

Conclusion

  • Combination of all knowledge

Content Objective

  • Which goals do we derive?
    Which values ​​do we derive?
  • What content is required / can we deliver?
  • How often do we send messages?
  • How do we organize SM everyday life?
  • How do we organize media production / third-party content?
  • How extensive is space / time and area for production?

Content and Content

Content that works

  • Insights from competition and competition

Value

  • More than ‘just’ standard
  • What are the problems of our followers?
  • What needs do you have?
  • Which topics can we serve apart from ours?

Matrix Contents

  • What can we deliver?
  • Analyze media content PR / Partner
  • Analyze media content internally

Matrix media self – production

  • Link to House / PR / Partner

Create media with Camera and Photoshop

  • Photos and collages / equal to “Content Production”

Content Planning for Youtube

  • Excel spreadsheet
  • Cross media
  • Advance planning of postings

Content Production

Depending on the need for self-production of video and photo material

  • Photography
  • Planning
  • Equipment
  • Background
  • Decoration
  • Accessories

If you do not want to produce your own postings, we can help you as an agency with our photo and video production.

Team Integration of Employees

  • Fair
  • Sale
  • Stories

Include User

Generate added value for fans

  • Polls
  • Training
  • POS
  • Trade show / Preview and review
  • Quicktipps for everyday life
  • Tips from the expert
  • Customer tips

SEO as Themes and Trend Scout

  • Trends
  • Current topics
  • Evergreens

Competitions +

  • User in stories

Crossmedia and Campaign

POS / Social link

  • Best practice
  • Own ideas
  • Packages

Linking online shop / Social

  • Best practice
  • Own ideas
  • Packages

Linking influencer / Social

  • Best practice
  • Own ideas
  • Packages

Software tools for Social Media Manager

Advance planning of postings

  • Using Hootsuite

Contact & Social Media Expert

Interested in a further education workshop of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Click here for the detailed information on our Youtube Workshop.

Influencer Engagement And Costs On Instagram: Free Account Calculator

Where do you find inspiration? Instagram! Bloggers and influencers are becoming more and more interesting for brands and companies, young people unit tens of thousands of fans and reaching more than classic TV broadcasts or fashion magazines. If you want to become an influencer yourself, you must be able to calculate your own value. But how do you do that? Thanks to the software Social Analytics, agencies throughout the world use  the tool to get prices or interaction / engagement rates or even influencer media data on Instagram. The new free online version offers a free calculator for everyone! Absolutely free and always available. You can definitely improve your offerings because you are no longer just speculating with a price, but because you can prove it with analytical data. Just add this page to your favorites, you can always re-evaluate your statistics!

+ New! Social Analytics

Tip! Just make a screenshot, you can already put your statistics into a quote.

Calculate your Instagram value now

Facebook Marketing: Strategy of an Agency | Social Media Insights!

Facebook marketing – Retargeting, pixel, groups, fanpage: Facebook is its own universe! A social media campaign therefore also has different components. For a start, however, many are concerned with the basic structure of their own Facebook channel for companies or products. Especially for online shops and digitally distributed products, it pays to take a look at the insights of Facebook. Advertisements are very precisely controllable, especially in the Power Editor.

Let’s take a look at our Facebook Agency strategy. How do you plan the successful launch of your own Facebook channel? Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are increasingly entering Facebook. Scattering losses are low and the target group can directly access further information (shop, newsletter, etc.). But how do you start with Facebook? How often do you post? How do you produce content for Facebook? How do you get in contact with bloggers and agencies? We take a look at Facebook from A-Z: How to Build an Facebook Channel!

Interested in an Facebook Workshop with Social Media One? Our Facebook expert comes into your company so that your employees get know-how directly on site. With a training for your employees, you can keep know-how in your own company and always respond flexibly to events. In stories, postings or even live stories. Click here for more information on our Facebook Workshop.

Facebook channel build: agency strategy

The Company

Definition, Audience and Destination Definition for Facebook

At the start of the training, we talk about knowledge, experience and your previous brand strategy.

  • Company
  • Network analysis
  • target
  • Target definition
  • Matrix – Company / Network / Target group
  • Social media manager (capacities)
  • Definition for SM

Facebook

Network, App and Statistics for Business

In the second part we take a basic look at Facebook. Depending on previous knowledge of the social media manager, this point in the training is more or less intensive.

  • Network
  • Target
  • User Interface
  • Statistics
  • Post
  • Videos

Market and Competition

Competition Analysis and Best Practice

What are other industries doing and what are your direct competitors doing? After the check you know the success factors.

  • Commerce / E-Commerce
  • Campaigns best practice marketing
  • Campaigns best practice in your industry
  • Competitive analysis

Audience

Combine Audience and Enterprise Analysis

Who buys our products? Who cares about our services? We take a close look at your target audience and potential new target audience.

  • target group analysis
  • Matrix – Who are we / who are you?
  • Conclusion
  • Content Objective

Content

Content Marketing for Facebook: That’s how it works

Content marketing is not a hype! In search engines good content is the A & O but also in social media marketing.

  • Content that works
  • Value
  • Matrix content
  • Analyze media content / partners
  • Analyze Media Content Internally
  • Matrix Media
  • Make Media
  • Content Planning
  • Forecasting

Content Production

What Media Content can we provide for Facebook?

  • Technical possibilities
  • Financial Opportunities
  • Human resources
  • Team Integration

Then it’s about value added for users:

  • Include users
  • Value
  • SEO as a subject scout
  • Contests

Then we’ll see how existing media can be linked to our Facebook Facebook network:

  • Crossmedia and campaign
  • POS / Social link
  • Own Ideas
  • Link Online Shop / Social
  • Linking Influencer / Social

Software

Social Media Manager Tools

Btw. For a complete list of tools, see: Social Media Software Recommendation.

  • Software overview and tool options
  • Content Advance Planning
  • Crossmedia content planning
  • Automatic Likes
  • Social Bot

Advertising

Ads are on Facebook

How do you actually advertise products and services on Facebook?

  • The Basics
  • Account
  • User Interface Power Editor
  • Campaign creation
  • Campaign Settings
  • Split Testing
  • Evaluation

Measuring success:

Ads and Tracking for Online Shop

Especially the success measurement is very important for companies and shops. But what options do we have to track the completion and sales on Facebook?

  • Pixel creation
  • Pixel Integration
  • Campaign Vote
  • Costs
  • Estimate

The detailed planning and strategy for the Facebook Afubau comes right after the workshop!


Facebook Workshop

Depending on the knowledge of the social media managers, a workshop goes up to 8 units. Absolutes Basics is the 1 unit, the brainstorming. Creative input, experience and best practice for your successful start on Facebook. In particular, we are concerned with the definition of all relevant parts of the market (competition, target audience, products, etc.) in connection with media (photos, videos, etc. / foreign material, in-house production, etc.) to a story. Who are we!

Facebook Basic Training for Employees and Social Media Managers

Workshop topic: Creative Session + System for Facebook

Workshop / Brainstorming: 2 x 2h

Number of persons: 3-20 persons

Result:

  • Strategy Development
  • Know How

Facebook Advanced Workshop for Employees and Social Media Manager

Workshop topic: Creative Session + System for Facebook + Insights

Workshop / Brainstorming: 1 x 2h

Number of persons: max. 3 persons

Result:

  • Strategy Development
  • Content Model
  • Know How
  • Advertising or Blogger / Influencer Relations

Contact & Social Media Expert

Interested in a further education of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!


Building Facebook Channel: The Strategy for Social Media Managers

In the following we want to briefly give a deeper insight into the training. Every workshop is individual – just like your company, your products and your employees. Our social media expert focuses on the most important work steps and makes your employees fit for social media making!

Definition, Audience and Destination Definition for Facebook

Our starting point: Who are you? Already the big sticking point. People love the brand or use the brand. Cf. from the food industry:

Are you already in the public eye or is it a start up? The reactions of the users are different. Why is that? We take a look at psychological aspects of the target group.

Network Analysis

  • Online Shop
  • Social Network Presence
  • B2B Marketing
  • B2C Marketing
  • POS Marketing

Define target group

  • Your customers
  • New customers in SM

Goal Definition and Benefits

Keyfacts – what do we want to achieve?

  • Brand presence
  • Brand fans
  • New customers

Matrix – Company / Network / Target Group

  • Summary of all findings

Social Media Manager in the Enterprise

  • Previous knowledge in SM
  • Experience in Software
  • Image editing in software

Marketing Message Definition (Core Message)

  • There are many products that …
    but we are the only ones …
  • There are studies that … / we want to convince, so we bring witnesses – why does XY work?
    integration of Advocates / Bloggers / Customers

Facebook: The Network

Network Properties

  • What makes Facebook / Synergies with your own values
  • Joie de vivre, self-affirmation, inspiration, etc.

Audience on Facebook

  • Who can we achieve with ours?

App and Desktop Interface

  • What do I need to know

Statistics and Evaluation

  • How do I read statistics

Post

  • What makes a post?

Market and Competition

Commerce / E-Commerce

  • Products that work

Campaigns Best Practice Marketing

  • Topics that work

Campaigns Best Practice Food

  • Content that works

Competitive Analysis

  • Brands that work

Target audience

Audience Analysis

  • Demographics

Matrix – Who are we / who are you?

  • Combination of your company and Facebook

Conclusion

  • Combination of all knowledge

Content Objective

  • Which goals do we derive?
    Which values ​​do we derive?
  • What content is required / can we deliver?
  • How often do we send messages?
  • How do we organize SM everyday life?
  • How do we organize media production / third-party content?
  • How extensive is space / time and area for production?

Content and Content

Content that works

  • Insights from competition and competition

Value

  • More than ‘just’ standard
  • What are the problems of our followers?
  • What needs do you have?
  • Which topics can we serve apart from ours?

Matrix Contents

  • What can we deliver?
  • Analyze media content PR / Partner
  • Analyze media content internally

Matrix media self – production

  • Link to House / PR / Partner

Create media with Camera and Photoshop

  • Photos and collages / equal to “Content Production”

Content Planning for Facebook

  • Excel spreadsheet
  • Cross media
  • Advance planning of postings

Content Production

Depending on the need for self-production of video and photo material

  • Photography
  • Planning
  • Equipment
  • Background
  • Decoration
  • Accessories

If you do not want to produce your own postings, we can help you as an agency with our photo and video production.

Team Integration of Employees

  • Fair
  • Sale
  • Stories

Include User

Generate added value for fans

  • Polls
  • Training
  • POS
  • Trade show / Preview and review
  • Quicktipps for everyday life
  • Tips from the expert
  • Customer tips

SEO as Themes and Trend Scout

  • Trends
  • Current topics
  • Evergreens

Competitions +

  • User in stories

Crossmedia and Campaign

POS / Social link

  • Best practice
  • Own ideas
  • Packages

Linking online shop / Social

  • Best practice
  • Own ideas
  • Packages

Linking influencer / Social

  • Best practice
  • Own ideas
  • Packages

Software tools for Social Media Manager

Advance planning of postings

  • Using Hootsuite

Automatic Likes for non-organic push

  • Minimum likes for releases and pubications

Social Bots simply explained

  • Setting
  • Targeting
  • Comment spinning

Advertising

This is about the targeted switching of advertising to returning visitors and new visitors or fans.

Advertising on Facebook

Advertising Account Basics

  • Facebook Advertising Account

Advertising account Sign up for Facebook

  • Must be logged in first + Advertising account activation

User Interface Power Editor

  • Facebook’s Power Editor Basics

Campaign Creation in the Power Editor

  • Planning the campaign
  • Create the campaign

Campaign Settings for Split Testing

  • playout
  • Look-a-like
  • target
  • Interest
    Posts

Split Testing or A / B Tests

  • A / B create tests

Evaluation of Clicks and Impressions

  • monitoring
  • Conversion Tracking

Contact & Social Media Expert

Interested in a further education workshop of Social Media One? We send you our social media expert Stephan M. Czaja directly into the company. Now go to contact!

Click here for the detailed information on our Facebook Workshop.

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