Social Media Blog

Blogger and Influencer Events: How it works

Blogger & Influencer Events worldwide are taking place more and more frequently in recent months and years. Whether Hong Kon Fashion Week, whether perfume or modem magazine, events with Instagram and Youtube stars

The development of social networks worldwide: History and future

Did you know that the Internet has been established? At that time, it was a project at the CERN Research Center in Switzerland. In principle simple: hyperlinks link content. The system was quickly deployed by the US Army

Facebook Ads Agency Tips! How do you crack the 1 cent CPC mark?

Why do companies make Facebook advertising? Advertising on Facebook helps initially to generate reach. Who is in the reach of reach, this own products can play, of course also services or software tools. Any entrepreneur or company

Influencer Campaigns Best Practice Examples

Influencer marketing and campaigns are, of course, not new in Social Media Marketing! There are many best practice examples from the industry that show how successful you can build up your reach and win new customers. Of course there are also the traditional campaigns in social networks.

Social Media Marketing Wiki: Power for Youtube, Facebook & Instagram

Social media marketing is on everyone’s lips! Trend-conscious fashion chains or medium-sized businesses. All have recognized the positive effects of effective strategies and concepts for social media. According to our large social media report for all major German cities

Influencer – Social Media Marketing Success for Businesses

Influencers are more important than ever in New York, Los Angeles and San Francisco. Influences are nothing new in themselves. There have been many public figures who have played a special role as opinion leaders. Athletes, actors, models or even a lot of bloggers. A guarantee

Instagram Advertising: Online Marketing or Product Placement

Advertising on Instagram: For a few weeks it is now possible, even on the fastest growing social network, companies and persons can now switch paid advertising. We as instagram agency had to be immediately a first look. Classic advertising has always depended on the product or service

Posting time for Facebook, Twitter & Co

The optimal posting time? Whether it’s Facebook, Twitter, or blog postings, finding the right time for a posting within a social media strategy is not always easy.

Sales and sales promotion through Social Media Marketing + Best Practice figures

Sales promotion through social media marketing – Sometimes it can be so simple. Digital transformation is a buzzword for many. This is really only about bringing the sales prospect from the mailbox into a new, digital form. How about social media marketing? Whether Facebook

Facebook Marketing 2017 – Success through fanpage, design and ads

Facebook is now the giant, the old man and yet the innovator. Thus, innovations in the functions, the possibilities, in the design and of course social media innovations like Facebook Live come constantly. If you are not yet using Facebook extensively, take a look at the new, simple design

Influencer Marketing – 4 practical tips for your company

Today, our social media manager has given a new interview for the textile industry – Influencers are on everyone’s mind. The potential of Influencer Marketing for companies and companies alike. The interview focused on four questions on Influencer

Blogger, Influencer, Trendsetter – How to Become a Successful Influencer?

Influencers – Many today have the great dream of being able to live successfully from blogging. That means living by that one is reported in daily of his own life and so sold over social media so skillfully that one becomes the opinion leader even by the increasing number of followers

Self-Branding Instead of Expensive Advertising – Generate Yourself Success Through Video Marketing

After a few days ago we talked about the agreement between Youtube and the GEMA, we will now take a look at the new possibilities that arise for you as a company in the largest video portal of the world. For now, there are millions more views on music videos. The perfect moment for ads? […]

Influencer Marketing – Virality, experience and recommendations from the Ambassador

Influencer Marketing – Wow! Wirklich? Das Wort Influencer ist keine moderne Erfindung des Marketings, sondern ein seit Jahrtausenden funktionierendes Geschäftsmodell, auch bekannt als “Empfehlungsmarketing”. Eine Empfehlung bedeutet, dass Menschen

Startups & Influencer marketing, does it work?

A new interview about Influencer Marketing. At the beginning of 2017 this magic word is on everyone’s lips. The interview was about the big question: Startups & Influencer, does it work? More specifically, to Influencer Marketing and action recommendations

Social Media Campaigns Best Practice Examples

Social Media Campaign – There are many best practice examples. From international brands to Facebook, Instagram & Co. advertising to Product Placement and Influencer Marketing.

Facebook Fanpage Management – Social Media Channel Building

This morning we had in the office a very extensive inquiry on the subject of fanpage management – many unresolved issues and much interest in the topic. That is why we would like to help and provide our customers with a detailed answer to the subject of fanpage

Influencer vs Musicians: New advertising campaigns in the fashion world

Influencer vs Musicians – After our last TV interview on the subject of “Unicorns in Social Media Marketing”, the current interview of the TextilWirtschaft magazine saw a new trend, or a tried and true one that is slowly regaining attention: musicians! After the influencer

Instagram: Basics, Help & Tips for the Social Network

Do you know Instagram? Instagram is a social network characterized by two peculiarities. On the one hand, Instagram is “Mobile First”, ie. Instagram is designed for smartphones. On the other hand, Instagram relies on image material, ie. Purely visual stimulation.

Twitter: 3 tips for the perfect Tweet!

Twitter is a social network that is based on text-based messages between individual users. The advantage with Twitter is that different small tweets can be filtered by their striking keywords. This is why Twitter is a very interesting network, especially for trends. Each user has the possibility

Influencer: Successful on the Net / ZDF TV contribution on Mona Lisa

Today at 6 pm we were once again on TV. This time the ZDF wanted to accompany our newcomer Influencer Soraya Wanya at the Store Opening in the article “Influencer: Success in the Web”! Then it went directly to the customer for a fitting. Soraya did a great job. Our marketing manager also speaks of […]

The new Facebook Audience Insights: Everything you need to know as a site operator!

Are you looking for a tool that allows you to select the target group of your Facebook advertising even more effectively? Would you like to get an even more accurate picture of the people you can reach on Facebook

Media usage in social networks: the most important marketing studies for 2017

The use of media in social networks is an interesting topic for customers in the consultation. Which networks are actively used? What posting periods are important? What is the potential of online trading at all? In order to answer these questions in advance, we explain step by step what social media marketing is all about

Social Media Marketing: Graphics / Gifs for Facebook Ads and Instagram DIY

Many post on their Instagram Channel the same photos, which are already in e-commerce to be seen. Value is so important when it comes to the fast consumption of content. For the interaction, you only have a few minutes as a manager, the user scrolls to the next image. Instagram

Network alternatives to the №1 Facebook

How to Generate Reach in Alternative Social Networks? Just a few years ago, a network called Facebook generated about 98 percent of Internet traffic on social networks. Meanwhile the landscape of social networks has been differentiated. Different smaller networks access market leaders Facebook

Video Tutorials! Hilfe für Facebook, Youtube, Instagram, Pinterest & mehr

Free video tutorials on social media marketing? There is not any? There is! After our last lecture in Berlin, we caught up with the Youtube camera and are now producing small videos, which enable you online marketing or more targeted social media marketing

Youtube & Gema agree – Music video streaming in Germany

  YouTube and the GEMA agree – who would have thought? After years of legal disputes about the right to use music and the royalties of artists and authors, today there was finally an agreement between the largest video streaming portal YouTube (company of Google) and the GEMA in respect

6 Social Media Manager Tips for Facebook Fanpages

Whoever decides as a person of public life, for a Facebook or Instagram account, is closer to his fans – definitely. Particularly young people can be reached in social networks. But also agencies, managers and press representatives in social networks. The big advantage: you hit

Instagram Stars: The most popular accounts

Instagram users are young and energetic. Their interests are not fundamentally different from those of previous generations. In the young years, you are looking for role models and idols, often stars. This also shows one of the most recent statistics on the social network Instagram

Make money with Instagram

Many instructors and bloggers wonder how to earn money with their own Instagram account! Instagram does not differ significantly from the industry giant Youtube. Youtube had only a little more time and was bought up by Google, which since then much in it, the Youtube

Social Media Concept: How it’s done – brand, reach, monitoring

  Strong social media concepts rarely contain a single network or social media strategy. What makes them special is a perfect mix of different operational and strategic considerations for optimization. The initial steps are always concerned with the brand and its identity. Here, the special emphasis

Social Media Manager

Social media managers take over the classic advertising and marketing tasks in and for companies and projects. Social media platforms have changed significantly in recent years. The small social space for pastime has become the omnipresent communication platform. Everyone, especially in developed countries

Michael Brenner interviewed on facebook ads in agencies

Social media marketing is gaining in importance in companies. Pioneers such as Asos, Zara and Otto have been showing how fashion companies can use social networks to generate reach and brand status. Various aspects

Ambassador: Brand ambassador for companies

As an ambassador, the company is a brand ambassador for companies. Today, brand ambassadors are often referred to as influencers. They make brands for their fans a tangible feeling. With their reach, they also ensure that the new customers or fans are won. Brand ambassadors

Snapchat: Always live – The all-rounder in everyday life

Snapchat it an application for the mobile phone, which is particularly used by young people. It serves mainly to send pictures among friends back and forth. The sent photo is visible to the other about 10 seconds. Many stars and starlets use Snapchat for their

Test drive in the new Toyota C-HR Hybrid, today with Influencer!

Toyota presents the C-HR Hybrids in Düsseldorf! As part of the roadshow with six stages, across Germany. Felix Fassbender @felixfassbender, Duesseldorf-based blogger, was able to turn a round in the new C-HR Hybrid, even for a whole day! That is, many test drives

Social Media Stars: Werbung und Psychologie hinter dem Glamour

  Kim Kardashian now knows almost everyone who is somehow damaged with media. In my first book, three years ago, you had 800,000 followers on Instagram. Forbes Magazine has just titled “The New Mobile Mogules”. Today, Kim has 100,000,000 followers. These are 2.75 million new followers a month

Target groups can be targeted – cities, ages, interestest

On almost all social media channels, advertising campaigns are now so precisely controllable that users can be targeted as never before. Facebook, the largest social network in the world, it is well over a billion active users, the campaigning has been the most refined

Social Networks: Theory and Breakthrough in the Communication Model

Do you know the transmitter-receiver model? It shows in which direction communication takes place. A 1: n relationship would be, for example, a radio station in the 30s. The radiosender plays music and speech and spectators receive the broadcasts at home, at the receiver

Facebook Marketing – Do it yourself! Our recommendation: The AdBaker online course

Facebook Marketing Online Kurs oder teure Beratung? Heute geben wir Ihnen unsere Empfehlung für Firmen und Unternehmen, die ihr eigenes Social Media Marketing auf Facebook erfolgreich betreiben wollen!

Instagram – Advertise in the visual image network

An especially exciting social network, especially for young creative and fashion-oriented people, is the network Instagram. When you open the Instagram application, you do not have a complete timeline like Facebook, which contains lots of information about your friends

Facebook Ads Campaign Design Templates

Advertising on social networks is the key. You can rely on this, at least if your target group is somewhere between 21 and 38 years old. From the young people of the past, today, a lot of buyers have become buyers. The living conditions have changed, the social network

Facebook Fanpage Design Template: Free Tutorial

Facebook change its style every year. Although the dimensions for the own Facebook title image (850 x 315 pixels) and profile image (180 x 180 pixels) remained, the layout has shifted a bit. If you want to bring design elements (such as color traces) into your fanpage design

Social Media Marketing Basics: Agency Strategies and Insider!

Social Media Marketing – Strong social media concepts rarely contain a single network or social media strategy. What makes them special is a perfect mix of different operational and strategic considerations for optimization.

Influencer Event: # 1 Generali Influencer Sport Award with Angelique Kerber & Pamela Reif

On May 24, 2017, the first Influencer Event of Generali Versicherung Deutschland took place in Munich. Numerous well-known names from the fitness and lifestyle sector were on the Gästeliste. Pamela Reif @pamela_rf was invited as a star guest

NEW! Facebook Change: Video Marketing + Design for the fanpage

News! The previous Facebook fanpage design was limited to photos and graphics. Past the old world and forth with something new! For the first time the message appeared. Facebook has just released a new function. Videos can now be used as a trailer in their own fanpage

This post is also available in: German