Who are you? Already the big sticking point. Do people love the brand or do they use the brand? Our starting point. Main sentence before starting to think about marketing strategy as a company, it is important to first focus exactly what we as a company, agency, product, service or club can score. Therefore, it […]
Author Archive for: Stephan Czaja
About Stephan Czaja
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Entries by Stephan Czaja
All social media news for the current week. Among other things, 52 Instagram strategies packed in an infographic, so you can plan your next Instagram concept with best practice examples. In addition, Social Media International highlights the careers network LinkedIn, what does it actually do, how does it work and for whom is the social […]
Elections in America, Brexit Campaign and “Hate Speech”. We already reported about the data scandal of Facebook this week. Now Facebook founder Mark Zuckerberg speaks live in front of the US Senate on the case ‘Cambridge Analytica’. See the interview here live on Bloomberg. Why is the data scandal so big? Previously, it was always […]
Musical.ly and music rights – how does this topic behave? The App Musical.ly is becoming more and more popular. She is the new Instagram. Even large and international companies are becoming more and more attentive and book additional reach through influencer marketing and social media promotions on Musical.ly. Last month, we created a Musical.ly channel […]
This week, the social media world was overshadowed by the data scandal around Facebook. The exact details are still about 300 million data packets, which were obtained by the social media analysis firm Cambridge Analytica by dubious methods. Quite simply explained: Why is the data scandal so big? Previously, it was always possible to retrieve […]
Young bloggers and influencers today reach 10,000 fans, some 100,000 and some millions. If I’m allowed to cite one of the classic movies, Spiderman’s uncle said the moment he died, “out of great power, comes with great responsibility.” How is it in influencer marketing? Change of topic, today a new “sugar law” was adopted in […]
Instagram marketing – How to create a social media channel for Instagram! Let’s take a look at our Instagram Agency. How do you plan the successful launch of your own Instagram channel? Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are increasingly entering Instagram. Scattering losses are low and […]
Sport is so important! I myself try to go to the sport at least four times a week, in addition to the advertising agency, I need my compensation! Out of this motivation and through the good acquaintance with Men Blogger Fabianxarnold, we have now to a completely new area! Fitness apparel, gym gloves, pull-ups , […]
I was looking for a 2018 calendar to print, just download it as a PDF and you’re done. But, there was no nice solution for free. Why a printable calendar? Because I like to hang this calendar in our agency to plan days, weeks and months for everyone in the team, so everything is clearly […]
Youtube marketing video is today the source of information for all audiences. Youtube is the central medium away from the TV. Through targeted, organic reach building you can not only strengthen the brand’s own presence but also attract new fans and thus potential customers for your products! Especially bloggers and influencers have conquered Youtube. But […]
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